Personal Information
Organization / Workplace
Washington, DC United States
Occupation
Brand Strategist
Industry
Advertising / Marketing / PR
Website
sgottschling.tumblr.com
About
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Tags
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
See more
- Presentations
- Documents
- Infographics
What is a great digital creative brief
Julian Cole
•
11 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
6 steps to creating a Social Media Strategy
Julian Cole
•
11 years ago
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
10 years ago
The Anatomy Of A Modern Marketer
Craig Pladson
•
10 years ago
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
10 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
11 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
Structuring Content, Restructuring Organizations - CS Forum 2012
Sara Wachter-Boettcher
•
11 years ago
Build Systems, Not Stuff
Abby Covert
•
11 years ago
How to measure effectiveness
Mr President
•
13 years ago
What is Digital Strategy?
Julian Cole
•
11 years ago
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
13 years ago
A Hunter's Guide To BS-Free Insights
Tom Morton
•
11 years ago
The New Multi-screen World
azizhaddad
•
11 years ago
Social Business for Complex Organizations
Edelman Digital
•
11 years ago
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
•
12 years ago
Molecular Brand 2
Torsten Henning Hensel
•
14 years ago
The Molecular Brand
Torsten Henning Hensel
•
14 years ago