This Social Media Strategy is set in place for "Content by Chad", my brand created for social media and brand development. By Chad Osborne

2. 1. Executive Summary
2. Social Media Audit
3. Social Media Objectives
4. Online Brand Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and
Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting
Results

3. EXECUTIVE SUMMARY
In 2018, our number one goal for social
media is the growth of “Content by
Chad” as a brand. This is a brand
looking to build and develop
businesses, entrepreneurs, and other
brands. People are the number one
priority.
As a newly developed brand, it is
important to make gains in online
following. In order to do so, there will
be a focus on creating valuable
content that online users want to
interact with and create conversation.
An increase in visual content and online
interaction will allow us to grow as a
brand.

4. SOCIAL MEDIA AUDIT
The following is a breakdown of the social media presence of “Content by
Chad”:
Platform: 40 likes, 40 follows
1-5 likes per post, 1-3 shares per post
21-100 people reached per week
The number one goal for 2018 is to expand the presence on Facebook while
starting SM pages on other platforms such as Twitter and Snapchat. It is
clear that content is reaching people, but interaction is low. An increase in
visual content is one of the first steps because visual posts that prompt
users to interact get the most interaction.
-2 website clicks per post
-Audience: 18-30 years old, 55% female / 45% male, Suburban College Area

5. SOCIAL MEDIA AUDIT CONT’D
Competitors: Small to large scale brands with content provided by one
person (Entrepreneurs, public speakers, etc.)
Ex:
Gary Vee,
Entrepreneur,
Brand
Development
Specialist, Vlogger,
Social Media
Influencer
Tim Farris,
Vlogger,
Motivational
Speaker, Investor,
Podcaster, Social
Media Influencer
The above influencers utilize all social media platforms and combine for millions
of followers. Moving forward as a brand, “Content by Chad” needs to focus on
growth. You can’t have growth on social media without creating great content.
That is why I named my brand “Content”. If we focus on creating interactive and
eye-catching content people will love it. Growth will then follow.

6. SOCIAL MEDIA OBJECTIVES
In 2018, the main focus of Content’s social media presence is creating
content and growth. Great content will create traffic and increase
growth. Three main goals will drive desired growth:
1. Increase visual post frequency (With a focus on videos) by 30% over the
next three months. Every three months there will be an assessment to
adjust the amount of visual content based on page interaction.
2. Have 500 followers on a social media platform that Content is not
established on yet by the end of the second quarter.
3. Develop a strategy for utilizing Facebook Live to drive page and website
traffic by 30% over the next 6 months.

7. Adjectives that
describe our
brand:
• Unique
• Ambitious
• Capable
When interacting
with customers,
you can count on:
• Compassion
• Insight
• Enthusiasm
ONLINE BRAND PERSONA AND VOICE

8. Paid:
• Boost visual
content with at
least 30 likes
and/or a reach
of 50
• Create 5 paid
ads for every
peak season
with a duration
of 2 days each
Owned:
• Grow reach by
going on
Facebook Live
at least twice a
month
• Promote
development
packages
through FB Live
STRATEGIES AND TOOLS
Earned:
• Build
relationships
with at least 2
social media
influencers
creating similar
content
Tools: Buffer, Hootsuite, Facebook Live

9. Upcoming
Federal
Holidays:
1. Memorial Day,
5/28
2. Independence
Day, 7/4
3. Labor Day, 9/3
• Reporting
completed on
the first Friday
of Q1, Q2, Q3,
Q4
• July 1st: First
every
Facebook Live
Content
Marathon
TIMING AND KEY DATES

10. SOCIAL MEDIA ROLES AND RESPONSIBILITIES
As the only current contributor, I will be responsible for all roles and
responsibilities. These include:
• Marketing
• Social Media Management
• Social Media Coordination
• Social Media Content Creator
After assessment over time, the need for additional staff will be addressed.
The first position to be delegated would be customer support and online
communication.

11. SOCIAL MEDIA POLICY
Social media means a lot to all of us. It is used for so many great things
and allows us all to connect and share ideas. With this in mind, it is
important to be aware of our online presence. At Content we must
answer “yes” to all of these questions:
1. Are we contributing to positive interactions?
2. Are we responding to all comments in a professional and sensitive
manner?
3. Will this post or comment help people?
We truly believe that “Content is key”. As a brand we must create a positive
environment that helps produce productive and helpful conversations
across social media.

12. CRITICAL RESPONSE PLAN
Anything is possible on social media so we need to be ready to assess and
react to any situation.
Steps:
1. Assess situation BEFORE reacting
2. Record and make record of any documented conversation or content
3. Contact necessary personnel before action is taken
4. Develop response, management approval
5. See issue through until resolution
6. Review procedure and assess further prevention and/or action needed