View on-demand: http://bit.ly/2Kix3Mb - With Amazon accounting for over 40% of U.S. eCommerce sales in 2017, it is no surprise that millions of merchants are partnering with Amazon as third-party sellers, vendors, or outsourced fulfillment partners. Whichever programs that your company is participating in or are considering to participate, it is important to have data between Amazon Seller Central, Fulfillment By Amazon (FBA), and/or Vendor Central synchronized with NetSuite, online storefront, and other systems. Without an integration between these systems, manual processes can slow down your operations and make it difficult to scale in times of peak sales periods. Slow processes can also lead to poor customer reviews and put your Amazon listings at risk. View webinar on-demand: http://bit.ly/2Kix3Mb

1. Webinar
The Ins and Outs of Integrating
NetSuite and Amazon

2. Speakers
Chris Bidleman
Integration Practice Director
James Flowers
Consulting Manager

3. Agenda
• Amazon Seller Central
• Fulfillment by Amazon
• Amazon Vendor Central
• Integration Stories

4. Amazon Effect on eCommerce
4 out of
every $10
spent online in the
U.S. is with Amazon
80%
of eCommerce
growth driven
by Amazon
353M
total products sold
(includes Marketplace
Sellers)
55%
online shoppers
search for products
on Amazon first

5. Integration Key to Success
• Streamline processes that span multiple applications
• Faster, smarter, accurate data needs to be available
• Happier customers = happier ratings = highly ranked seller

6. Integration Checklist
Identify data
that is manually
transferred
Select an
integration
option
STEP
1
Review your
business
processes
STEP
2
STEP
3
STEP
4
Integrate
NetSuite to
Amazon

7. Amazon Seller Central
• Selling on Amazon marketplace (3rd party/marketplace seller)
− Own inventory until customer receives it
• Fulfillment options
− Fulfilled by Merchant (FBM/MFN)
− Fulfilled by Amazon (FBA/AFN)
• Made up 51% of paid unit sales on Amazon (Q4 2017)
− Increased 41% year over year Q4 2017

8. Common Seller Central ⇔ NetSuite Data Flows
Orders
• Order
• Fulfillment
• Billing
(Cash Sale/ Invoice)
• Cancellation
• Customer
Inventory
• Inventory levels
• Multiple locations
Settlement
• Amazon fee
• Customer
payment
• Refund
Catalog
• Item / Product
(listing, type,
attribute, image)
• Price

9. Fulfillment by Amazon (FBA) as 3PL
• Fulfillment is outsourced to Amazon
− Inventory shipped to Amazon Fulfillment Center (FC)
− Storage + fulfillment fees
− Own inventory until customer receives it
− Amazon stores products, fulfill orders, manage customer service, and returns -
“Prime Eligible”
• FC square footage increased 70% in past 2 years
− 90M Amazon Prime members in U.S. -- spend $1300/year

10. Common Amazon FBA ⇔ NetSuite Data Flows
Orders
(Outbound)
• Sales Orders
export to FBA
• Order
acknowledgement
from FBA
• Shipment
Confirmation from
FBA
Inventory
• Inventory
Adjustments from
FBA
• Inventory
Snapshots from
FBA
• Remove
Inventory from
FBA
Inbound
Shipments
• PO export to FBA
• PO Receipt from
FBA
• TO export to FBA
• TO Receipt from
FBA
• Update Inbound
Shipment with
Package
Information
Catalog
• Item Catalog
Export to FBA

11. Amazon Vendor Central
• Selling to Amazon as wholesaler/supplier (first-party seller)
− Amazon owns inventory upon receipt
− Invitation-only
− “Ships from and sold by Amazon.com”
• Logistics
− Rigid guidelines for filling purchase orders (send to Amazon DC) - require EDI
integration
• Increase 20% year over year in Q4 2017

12. Common Vendor Central ⇔ NetSuite Data Flows
PO and Orders
• PO request
• PO acknowledgement
• Fulfillment (ASN)
Billing
• Invoice export
Routing Request
• Routing request to
Amazon
• Import Amazon routing
instructions

13. Common Vendor Central ⇔ NetSuite Data Flows
Sales Order
pending approval > status updated
(ship date, availability / back order)
Sales Order
pending fulfillment
Item Fulfillment
shipped status (order, shipping,
quantity, partial/full shipment)
Invoice
for shipped Sales Order
ASN to Amazon
(order #, shipped items, quantity,
shipping info)
Invoice
(order, quantity, price, terms,
discount)
PO Request 1
PO Acknowledgement 2
3
4

14. Amazon Integration Stories
Hobbyist retailer on Seller
Central expands to multiple
Amazon domains
International telecom retailer
grows fulfillment networks to 3
FBA accounts and 2 3PL
providers
Fashion retailer switches from
FBA to MFN by purchasing
warehouse space due to
increased sales
Global retailer supplies
products to Amazon via
Vendor Central in 5 countries
(US, CA, FR, DE, UK)

15. v
Example Celigo eCommerce Integrations
v
eCommerce Marketplaces
v
POSLogistics
And more... And more...And more...And more...

16. Upcoming Celigo Webinars and Events
• Creating an Integration Roadmap to Automate Processes (03/08)
• Magento 1 vs Magento 2: Pros and Cons of Migration (03/14)
• SuiteWorld in Las Vegas (04/23 – 04/26)

17. Celigo: Leader in Cloud Integrations
Gartner Magic Quadrant
iPaaS Visionary
2017, 2016
1400+ companies rely on Celigo’s iPaaS integration to streamline their
businesses by quickly and easily integrating applications

18. THANK YOU!
Schedule your personalized assessment of your Amazon and
other integration needs by contacting us at
sales@celigo.com | www.celigo.com