2. Exercise Alone Doesn’t Work!
• 85% of dieters gain weight back and more
without behavioral intervention
Diets Don’t Work!
• 1 lb of body fat = 3500 cal of stored energy
• Running 1 mile burns 100 calories
5. Optimal Health Program
A New Health Path
Results vary. Clients can expect to lose 2-5 lbs../week for the first two weeks and then 1-2 lbs./week thereafter
8. We offer a
Comprehensive Health Program
that includes weight loss“We have ahealth program that includesweight loss.”
9. Take Shape For Life is:
A national organization of Independent Health
Coaches and Health Coach Professionals
A physician-led health network
Focused on helping people create health in
their lives by teaching the Habits of Health,
rather than by reacting to disease
Celebrating 10 years of success with over
10,000 Independent Health Coaches on a
mission to Get America Healthy
Who is Take Shape For Life?
10. • Creator , innovator, entrepreneur and
visionary.
• Our Mission: To Create a Healthy America
• Take Shape for Life
• Habits of Health system
• Author, speaker, colleague, friend.
Dr. Wayne Scott Andersen
•Creator of Take Shape for Life Program
• 10th Board Certified Critical Care Physician
11. Medifast, Our Parent Company
• A leader in safe, effective, weight-loss for
over 33 years.
• Products and Programs recommended by
over 20,000 doctors since 1980.
• Proven safe and effective in clinical studies
conducted by researchers from major
university teaching hospitals including Johns
Hopkins.
• American company that owns its R&D,
manufacturing, and warehousing
• Stock of the Decade on Russell 3000
12. A National Health Crisis
The Growing Obesity Epidemic
CDC's Behavioral Risk Factor Surveillance System (BRFSS) available at http://www.cdc.gov/obesity/data/trends.html
13. Overweight and Obesity impact
lives in many ways:
• Increased cancer risk
• Poorer overall health
• Increased need for medication
• Lower self-esteem / confidence
• Reduced quality of life
• Discrimination
• Lower energy levels
• Less productive
14. If you could think of your current state of health, what would you say?
o I need to lose ____ lbs.
o None of my clothes fit
o I go from one diet to another but can never maintain
o I don’t enjoy exercise b/c it is too hard, ineffective, etc.
o I don’t know what to eat, when to eat, don’t have enough time to
prepare good food
o I don’t get enough sleep or my sleep is interrupted
o I’m always tired
o I can’t do the activities that I really want to do
o I’m sick & tired of being sick & tired!
What does your Current
Health look like?
16. If you could think what that looks like, what
would you say?
o Getting a full night a sleep (7-8 hrs.) most nights
o Being at my health weight/BMI & being able to stay there
o Get regular, physical activity because you CAN
o Reducing inflammation, body fat, medications, etc
o Having consistent energy
o Never doing another DIET!
o Feeling confident in your own skin or clothes!
What does Optimal Health
look like to you?
17. What we offer Clients
• A Comprehensive Program for Optimal Health
• Clients lose weight safely and rapidly
• Free personal health coaching
• Clients get the tools and support to succeed
• Clients learn the Habits of Health to maintain a
healthy weight
• Clients discover their path to Optimal Health
for a lifetime
22. 5 Medifast Meals and 1 Lean & Green Meal a day
Eat every 3 hours
Drink 8+ glasses of water
Clinically proven
Lose up to 2-5 lbs per week first two weeks
Lose 1-2 lbs per week remaining weeks
Reaching a healthy weight
23. Medifast Meals
Nutritious and
low calorie
Satisfies hunger
High-quality protein
Low-glycemic load
Portable and
convenient
Easy to prepare
Cost neutral
24. Lean & Green Meals
• Lean fish, poultry or meat
• Healthy green vegetables
• Learn to plan / prepare
healthy meals
• Vegetarian options
Review SlideNote to presenter: Familiarize yourself with the stories below for your presentation. You do not need to read this verbatim. Blaine: Blaine struggled with her weight her whole life, and motivation to lose the weight for good and become healthier came to her when her son turned one. She needed to be able to keep up with him! She and her husband, Eric, lost their weight with TSFL. They discovered it through his parents, who also have had success with the program and even became Health Coaches. “I am able to walk around at the pool or at the river in a bathing suit and not be hiding or feel really uncomfortable. I am able to move around much more freely and not feel tired all the time! I just feel great in general! Thank you, TSFL!” David: At 420 lbs, David was simply weary of watching his life pass before his eyes. So with a magic marker, he wrote his goal on the wall by the scale; when he reached it, he would go sky diving! And guess what? He did just that! The wall is now his trophy wall.His friend introduced him to the program, and, as his supportive Health Coach, she was there to walk beside him on his journey to Optimal Health. He is no longer a bystander in his own life. He is living it! “Everyone in my life is on the program with me and getting off their medications and into their high school jeans! The joy that this program has brought into my life expands to everyone I touch. It is a complete blessing.” Linda Sue: Being morbidly obese seriously affected Linda Sue’s personal life. She would teach all day—sitting down—then when she got home, she never had the energy to do little more than go to bed or sit on the couch. She couldn’t even shop for food or clothes. She found our program and decided to order a 2-week pack. Even if she didn’t see—and feel—amazing results, she would stick to it. Guess what? She did, and she has! “I can walk all day without pain. My knees do not swell so badly that I can't even sleep at night because of the pain. Medications have been reduced. I work out at my gym six days a week, and I love it. The other day, a newbie to the gym actually asked me if I was a trainer! I was stunned! Me—a trainer! In May of ’09, that would never have entered anyone's mind! I love what Medifast has done for me! Thank you, TSFL!”I know we have some success stories in the room with us today. Who would like to share a success story? Segue:We’ve heard some success stories. Nowlet’s look at what you are looking to achieve.(Next Slide)
Here’s me a little over a year ago. Here’s me 97 days later.I’m not talking to you about this in theory. I’m literally calling to you from the other side of a bridge that most people don’t know exists.
Note to Presenter:Tell your story, and incorporate the answers to the questions below.What attracted you to Take Shape For Life?What about the Plan did you really like?What results did you see short term (first few weeks/first month)?What long-term results did you experience? (How much weight did you lose? What were the residual affects of achieving your healthy goal weight?)What about being a Health Coach do you enjoy most?Where are you today, and how has Take Shape For Life impacted and/or changed your life? (See Basic Testimonial Rules in the Habits of Healthy Promotion Media Guide for testimonial guidelines, and have Compliance review your story.)Segue:That’s my/our story. Now let’s look at a few additional successes.(Next Slide)
Our Comprehensive Health Program has Six Steps through your life long journeySegue:Let’s look at the first three phases.(Next Slide)
Review Slide(Next Slide)
Medifast, Inc. is our parent company, and:A leader in safe, effective, proven meal replacements for over 30 yearsRecommended by over 20,000 doctors since 19805 & 1 Plan is proven safe and effective in clinical studies conducted by researchers from major university teaching hospitals, including Johns Hopkins Bloomberg School of Public HealthAmerican company that owns its R&D, manufacturing, and warehousing facilitiesNamed Stock of the Decade (1999-2009) on the Russell 3000 List of Small Capitalization Stocks#12 of the Best Small Companies in America 2011 by Forbes#5 of the 100 Fastest Growing Companies in 2011 by Fortune(Next Slide)
Note to presenter: Clicking through the slide will show the trends from 1988 – 2010The progression of this slide shows the growing epidemic trends of obese and overweight population in America from 1988 to 2010.You can see on this slide from 2010:The states colored in yellow represent 20 – 24% obese populationThe states colored in orange represent 25 – 29% obese population The red represents over 30% of the state’s population are obeseSo as you can see we have a crisis in America today. (Next Slide)
What makes Take Shape For Life so different is that we offer FREE Personal Coaching to all of our Clients.Our Health Coaches:Guide Clients to help them reach a healthy weight.Teach the Habits of Health to support long-term health.Coach Clients toward achieving Optimal Health.(Next Slide)
We have the right programs and products.Review Slide(Next Slide)
As an Independent Health Coach…Review SlideNote to presenter: While we mention that there are tax benefits to owning a small business or being self employed, we do not offer actual tax advice.If people have questions, refer them to their tax professional and/or the following resources for more information: The IRS offers general guidance: at http://www.irs.gov/businesses/small/index.html For those who want to know what the IRS looks for in small businesses similar to Health Coaching, there is also the Direct Selling Audit Technique Guide. http://www.irs.gov/businesses/small/article/0,,id=141724,00.htmlSegue:So what time is involved in being a Health Coach?(Next Slide)
As a Take Shape For Life Client,you will receive this Welcome Folder, which includes all the details of the5 &1 Program and explains how to start living a Healthier lifestyle as you move toward Optimal Health. You can purchase Dr. A’s Habits of Health System to learn the habits that can help you reach and maintain your goal over time.Segue:We have talked about the Program. Let’s see how Take Shape For Life is transforming lives!(Next Slide)
Review SlideThe BeSlimLifestyle comes from work done at the National Weight Control Registry in Colorado.These are the behaviors adopted by people who have lost weight and have maintained it over years. It is a long-term strategy for weight-control success.(Next Slide)
Before starting the program, people gain weight as a result of taking in more caloriesthan they expend.The excess calories are stored as fat.In Phase 1, we lower your overall calories and create an energy gap between the amount of calories your body needs and what you are eating.After about threedays, you go into a fat-burning state in which your body uses the fat stored as an energy source. Once you hit your healthy weight, you begin a transition process, during which you will be adding more calories—and foods—to your diet.In Phase 2, you continue living the healthy habits you learned during weightloss (Phase 1) to keep if off and move toward Optimal Health.Segue:Let’s take closer look at each Phase.(Next Slide)
During Phase1,you will be eating 5 Medifast Meal Replacements and 1 Lean & Green Meal a day.We referto this as the 5 &1 Plan.(Review remaining 3 bullets on Slide.)(Next Slide)
Our meal replacements are: (Review Slide)We have over 70 different portion-controlled meals to choose from, including shakes, soups, stew, chili, oatmeal, scrambled eggs, fruit drinks, iced teas, hot beverages, bars, puddings, and pretzel sticks.(Next Slide)
On the 5 &1 Plan, you eat 1 Lean &Green meal of regular food every day.The Lean & Green Meal can be eaten any time throughout the day, but the most common time is dinnertime.This meal consists of 5 – 7 ounces of lean meat (or other protein source), plus 2 cups of salad and/or vegetables.
The inherent nature of doing things for the long term often includes investments or short-term costs. This is the reason the discipline to stay focused on the Why and remain true to your values (AKA Fundamental Choice….) matters so much….Everything you say and everything you do has to prove what you believe. A Why is just a belief. That’s all it is. Howsare the actions you take to realize that belief. And Whats are the results of those actions – everything you say and do
The inherent nature of doing things for the long term often includes investments or short-term costs. This is the reason the discipline to stay focused on the Why and remain true to your values (AKA Fundamental Choice….) matters so much….Everything you say and everything you do has to prove what you believe. A Why is just a belief. That’s all it is. Howsare the actions you take to realize that belief. And Whats are the results of those actions – everything you say and do
Before starting the program, people gain weight as a result of taking in more caloriesthan they expend.The excess calories are stored as fat.In Phase 1, we lower your overall calories and create an energy gap between the amount of calories your body needs and what you are eating.After about threedays, you go into a fat-burning state in which your body uses the fat stored as an energy source. Once you hit your healthy weight, you begin a transition process, during which you will be adding more calories—and foods—to your diet.In Phase 2, you continue living the healthy habits you learned during weightloss (Phase 1) to keep if off and move toward Optimal Health.Segue:Let’s take closer look at each Phase.(Next Slide)
