Catherine Coombs is living her own personal dream: using her skills and experience as a photographer to help others.

1. CATHERINE COOMBS
MOTHER, PHOTOGRAPHER, EDITOR AND CHIEF, BUSINESSWOMAN.
Catherine Coombs is living her
own personal dream: using her
skills and experience as a
photographer to help others. She
is not just about reflecting an
image through a lens however.
For Catherine, it is all about using
photography to allow others to
see the beauty in themselves or
the very best in what they do – an
experience that often results in
tears of joy.
Photography was probably
always where this 40-year-old
was fated to end up. Handed a
Kodak 110mm film camera as a
small child to take a photo of her
mum – and never handing it back!
- Catherine pursued this passion
through high school. Life took a few twists and turns before she was
finally able to commit to photography as a career, and now as a

2. businesswoman with her own studio, Catherine feels her experiences
make her better at her craft
Much of Catherine’s work derives from word-of-mouth from very
happy clients. Over the past three years, she has created a niche
market working with a wide range of people and helping them to plan
their media exposure. As part of that service, Catherine will assist with
social media connections, work with media platforms to manage the
use of images, and develop and nurture networks. The “Brand Focus”
magazine is another platform increasing the effectiveness of this
service – as well as acting as a showcase for the stories and images of
the amazing women who Catherine has the honour of working with
Catherine has created the Brand Focus magazine as a unique “add-on”
to the services she offers clients. Each issue launches a new brand for
a local entrepreneur, and features images taken during a Captured by
Catherine photoshoot. The magazine therefore serves as a launch pad
for the Public Relations campaign of the featured entrepreneur, and
generates great exposure for them and their business – locally and
online.
Catherine has lived in Cairns since 1988; completing her education
there and raising two daughters with the man she met when she was
only 14. She is a hands-on wife and mother, and for six months got very
personal with the grout, paint and glue while helping her husband
build their second home. Every morning however, Catherine finds an
hour for her own personal “miracle” – a routine developed by Hal Elrod
involving silence, affirmation, visualisation, exercise, reading and
scribing.