How to Measure & Optimize the Digital Customer Experience
A Great Business Idea
1. Suitable Express Personal Car Wash
An inexpensive and easy system that maintains a clean and professional look
to your most important asset(s), your vehicle(s).
This systemwas designed and created by engineering students at Saginaw Valley State
University. This particular design is made to fit average to larger sized vehicles and wash
them in a matter of a few short minutes. The product also features a space-saving design,
and is hardly noticeable when not in use. Our goal is to implement this system into every
business and home, in order to deliver a convenient and inexpensive way to prolong the life
and look of your vehicle(s). Although the picture displays the common size, custom sizes
and wash options are available to tailor everyone’s needs. Please read the questions on the
following page and answer them as honestly as possible. Your feedback is important to us!
2. Please type your response in the space provided. A numerical response is sufficient. Feel free to choose
multiple answers if applicable and elaborate on your response.
How might you use the car wash if it were available to you?
(1) Home/Personal Vehicles
(2) Business Vehicles
(3) For Customers/Residents
What type(s) of vehicles do you own and/or care for?
(1) Regular or Compact sized Car
(2) Regular/Extended sized Pick-up Truck/ or SUV
(3) Limousine or longer length vehicle
(4) Industrial work vehicle, bus, or other oversized vehicle
(5) Semi-Truck and Trailer
Do you find it important to keep the exterior of you vehicles washed on a regular basis?
(1) Yes, it’s important
(2) It’s important but not a priority
(3) It holds little importance to me or my business
3. Do you find it convenient to stop by and visit a car wash once a week or rarely find time to do
so?
(1) Rarely have time.
(2) I find it convenient to visit a wash/or wash by hand
Approximately how much do you spend per month on washing your vehicle(s)?
(1) $0
(2) $5.00-$20.00
(3) $20.01- $50.00
(4) $50.01-$100.00
(5) $100.01-$200.00
(6) $200.01-$500.00
(7) $500.00 or more
Based on your knowledge of the product shown on the first page, what price point might you
purchase the car wash system, completely installed?
(1) Would not consider purchase
(2) $1,000
(3) $3,000
(4) $5,000
(5) $10,000
(6) $20,000
4. If I quoted you a price point of $5,000, and its closest competitor, has a slightly larger system
that sells at $30,000, what product are you more likely to purchase?
(1) The product for $5,000
(2) The more expensive product for $30,000.
Have you experienced or seen a similar product being offered?
(1) Yes
(2) No
Is this something you see value in? If so answer with a simple yes, if not please provide us with
any feedback on how this product fails to satisfy your needs, and how might we add value to this
product to make it better.
That concludes this questionnaire. Thank you so much for you time as well as your input!