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1. Altria
Carson McCann, Daniel Nogalski

2. Overview
Altria is a big tobacco company based out of
Richmond, VA.

3. Market
Description
➔ History
Founded in 1985. Formerly known as
Philip Morris Companies.
➔ Competition
➔ Revenue Streams
90% = cigarettes.
10% = other forms of tobacco
➔ Competition Structure
Oligopoly structure.

4. Consumers Income
It has been proven that no matter the price of cigarettes people will still buy them.
New York
In New York there are
currently 850,000
smokers. Even though
cigarettes are a base
price $13.

5. Price of related
goods
➔ Substitutes
Other name brand Tobacco Products
➔ Compliments

6. Tastes Within the
MarketTip
Tell the audience about
the problem through a
story, ideally a person.

7. Expectations Within
the Market
Tip
If one example isn’t
sufficient to help people
understand the breadth
of your idea, pick a
couple of examples.

8. Number of Buyers
Did you know?
On December 20, 2018,
Altria bought 35% of Juul
for $12.8 billion.
According to Wells Fargo,
the deal valued Juul Labs
at $38 billion.

9. Elasticity

10. Factors Affecting
Supply
➔ Input Prices
➔ Technology
➔ Expectations
➔ Entry / Exit

11. Number of
Establishments

12. Citations
Altria Net Income 2006-2019: MO. (n.d.). Retrieved from
https://www.macrotrends.net/stocks/charts/MO/altria/net-income
Carr, A. (2011). Allen Carr's Easy Way to stop smoking. New York , NY: Clarity Marketing. (Page 144)
EPI DATA BRIEF (November, 2011). New York City Department of Health
and Mental Hygiene. Retrieved from
https://www1.nyc.gov/assets/doh/downloads/pdf/epi/databrief12.pdf
Philip Morris International. (2019, July 31). Delivering a smoke-free future. Retrieved from
https://www.pmi.com/our-transformation/delivering-a-smoke-free-future
Purros Machinery. (2015) A cigarette industrial tour. Retrieved from
https://www.youtube.com/watch?v=ZEmAFiVsSb4
Redlich, S. (2019, September 17). Altria Is In Deep Trouble. Retrieved from
https://seekingalpha.com/article/4291968-altria-is-in-deep-trouble
Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved from
http://www.unsplash.com/
Who We Are. (n.d.) . Retrieved from https://www.altria.com/en/about-altria