This is a direct mail piece that won an In-House Graphic Design Award by GDUSA for Barista Prima Coffee, one of the Keurig Brands.

1. European Coffee Artistry in Your Favorite Cup.
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2. Get a FREE Barista Prima Coffeehouse™ Mug.
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See details on page 7

3. A passion for the rich, deep-roasted brews of Italy
lies at the heart of Barista Prima Coffeehouse,™
an exclusive collection of the world’s finest Arabica
coffees roasted in the tradition of Europe’s most
celebrated coffee houses. Bold and complex,
yet perfectly balanced, each cup reflects the
consummate artistry and handcrafted care that
only the most skilled baristas can deliver.
A Richer, Darker K-Cup® for You.
www.BaristaPrima.com /mug
Savor the deep-roasted essence of the
Barista Prima Coffeehouse™ Collection.
“I’ve been trying the stronger roasts
of K-Cups® and this one is it for me.
No more going to the coffee shop.
If you like the stronger blends
try this one – you won’t
be disappointed!”
– Ned, Forest Hill, MD
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4. Italian Roast
A Deep, Dark-Roasted Delight, Done Right
This rich, heavy-bodied cup with its ripe fruit
and berry notes epitomizes the time-honored
Italian tradition of dark-roasted coffee house brews.
Bold yet ideally balanced, with a subtle hint
of smokiness and a sweet, clean finish,
our Italian Roast is a hearty and flavorful
testament to the art of dark roasting.
www.BaristaPrima.com /mug
Dar k Roa s t
#T6614 | Italian Roast | 24 Count K-Cup® box
Regular $20.49 | $17.99 Café EXPESS® Members
“This is now, without a doubt,
my favorite coffee. It is very strong
and very smooth…”
– James, Rehoboth Beach, DE
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5. medi u m - Dar k Roa s t
www.BaristaPrima.com /mug
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#T6612 | House Blend | 24 Count K-Cup® box
Regular $20.49 | $17.99 Café EXPESS® Members
House Blend
Our Best-Loved Coffee House Cup
Classically balanced, with a lively splash of citrus,
subtle hints of bittersweet chocolate
and a well-rounded, toasted-nut finish.
Its roasty sweet, supremely satisfying taste
evokes all the familiar comforts
of your favorite coffee house.
“Delightfully smooth taste.
Great for anytime
of the day!”
–Mama Bird, Southwest, MO
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6. www.BaristaPrima.com /mug
Free Standard shipping within
the contiguous U.S. One offer
per household while supplies
last. Cannot be combined with
any other offer. Offer applies to
one-time orders only. Cannot
be applied to recurring Café
EXPRESS orders.
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A Richer, Darker K-Cup® for You.
#T6614 | Italian Roast | 24 Count K-Cup box
#T6612 | House Blend | 24 Count K-Cup box
#T6613 | Colombia | 24 Count K-Cup box
#T6611 | French Roast | 24 Count K-Cup box
Regular $20.49 | $17.99 Café EXPRESS® Members
Or, call 1.888.879.4627.
Please provide promo code SAVOR-MUG1 at checkout.
Order must ship by July 15, 2011.
Order Online
www.BaristaPrima.com/mug
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Buy any two boxes of
Barista Prima Coffeehouse™
K-Cup® portion packs and we’ll
send you this striking mug free.
Order today.
BAR
ISTA PR
IMA
CO
FF E E H OU
SE
Get a FREE mug
and FREE shipping
when you buy Barista Prima.™

7. medi u m - Dar k Roa s t
Colombia
A High Altitude Treasure
A prized coffee, born of the mountains
in a land steeped in the coffee-growing tradition.
Accented by bright, bold fruit notes
and a distinctive hint of walnut, this deep-roasted
cup possesses a sweet, full-bodied finish that
elevates satisfaction into a realm all its own.
#T6613 | Colombia | 24 Count K-Cup® box
Regular $20.49 | $17.99 Café EXPESS® Members
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www.BaristaPrima.com /mug9
“I LOVE the Colombia.
Makes getting up in the
morning much easier!”
–Robin B.
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8. Dar k es t Roa s t
French Roast
A Love Song to the Cafés of Paris
This intensely bold yet gracefully-bodied cup
provides indisputable proof of our roast masters’ artistry.
The absolute finest Arabica beans are heated
to the very edge of noir – then meticulously eased back
to reveal their rich, full-flavored complexity.
The result? A daringly dark, smoky-sweet brew
with a surprisingly light mouthfeel.
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#T6611 | French Roast | 24 Count K-Cup® box
Regular $20.49 | $17.99 Café EXPESS® Members
www.BaristaPrima.com /mug
“This is a coffee house coffee.
Deep, dark, and rich smoky flavor…”
–Dbroz, FL
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9. Barista Prima Coffeehouse™
A European Artistry in Your Favorite Cup F
A select line of deep-roasted brews delivered in
convenient, single-serve K-Cup® portion packs.
Richly flavorful. Supremely satisfying.
Fresh-brewed, never instant.
Enjoy the art of the coffee house in you own home,
one fresh cup at a time.
A Richer, Darker K-Cup® for You
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“This is a coffee you sit and sip
and enjoy. You need to savor it.
It is smooth and rich
and a perfect end of day
zen moment.”
– Coffee Girl, Cream Ridge, NJ
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10. Barista Prima Coffeehouse™
A select line of deep-roasted brews delivered in
convenient, single-serve K-Cup® portion packs.
Richly flavorful. Supremely satisfying.
Enjoy the art of the coffee house
in your own home, one fresh cup at a time.
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© 2011 Green Mountain Coffee Roasters, Inc.
K-Cup® is a registered trademark of Keurig, Inc.
Covered by U.S. Patents # 5,325,765; 5,840,189 and other patents pending.
www.BaristaPrima.com | 1.888.879.4627
Learn more about the Barista Prima Coffeehouse™ heritage
at www.BaristaPrima.com
Become a fan of Barista Prima™ on Facebook®
Facebook.com/BaristaPrima

11. WeinviteyoutojoinusonajourneyinspiredbyEurope’smostcelebrated
coffeehouses.Moreaboutthecoffeedrinkingexperience

12. European Coffee Artistry in Your Favorite Cup.
FREE Barista Prima Coffeehouse Mug! (See page 7)
33 Coffee Lane, Waterbury, VT 05676
Mr. William Vinci
77 Bayfield Drive
Shelburne, Vermont 05482