Today, 90% of Millennial Moms use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy.

1. @CarlosGil83
#RealTalk

2. Carlos Gil, Speaker
Top 50 “Most Influential Online” 2010 by Fast Company
Developed strategy and led the launch for all of Winn-Dixie
Supermarkets social media accounts and blogger influencer
program
Led digital campaigns in partnership with PepsiCo, Coca-Cola,
Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands
Currently, Head of Digital and Social Media for @SaveALot

3. Opportunity for Brands!

4. Millennial’s 101
Millennials (¼ of the U.S. population) are the most marketing-
savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying
decisions. They don’t want to be sold to by brands!
By 2017, the Millennial generation is expected to outspend
Baby Boomers (Study by Berglass + Associates and Women’s Wear Daily
“What Happens When Millennials Get the Wallet”)

5. Turn Selfies into Sales!

6. Build Relationships: Lexus Case Study

7. A Tweet Turned into a Sale

8. Millennials are Influencers

9. Don’t Join the Conversation, Be IT!

10. Shame on Expedia, Priceline, Orbitz…

11. And, Still Waiting… No Response

12. Multi-Channel Strategy
In digital and social media, brands are multi-media
content producers and community managers
Content via Instagram, Facebook, Vine, Pinterest, and
Twitter is consumed uniquely on mobile versus desktop
To grow sales amongst Millennials… focus on building
long-term loyalty and advocacy through dialogue and
engaging content

13. Content Drives Engagement

14. Be Timely and Relevant

15. Have a Brand Voice/Persona

16. Case Study: Taco Bell

17. Taco Bell on Snapchat

18. Go Web-to-Store via Pinterest

19. Tell a Story with Pictures

20. Build Return on Engagement

21. Engage Brand Advocates

22. Key Takeaway: Old School is New School

23. Q & A
Email: carlos@carlosgil.biz
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline