Darren Lee and Carl Mullan. One of our finest hours in I.T. Tallaght

2. Slide 1- you can run but you can’t slide
 http://www.youtube.com/watch?v=ND
wEE_1ESMU

3. Slide 2- Bonny and slide
 Good use of music- ticking clock sets tone for
ad where Audi set out to convey the passing of
time.
 Good sense of Irony- R8 is Audi’s fastest ever
sports car. The term
“The slowest car we’ve
ever built” is both attention
grabbing and ironic.
Is also clever as it illustrates
the huge amount of work
that is put into making each
Audi R8

4. Slide 3- The slide and groom
 An Ad made for TV- this medium was
the only way Audi could realistically
convey the passing of time, whilst at
the same time showing off the
aesthetic beauty of their car.
 Expensive to make. Took 8 days to film
and incorporates a huge amount of
post production work. At 90seconds
long it would also cost much more to
broadcast.
 All in all works extremely well.
Succeeds in everything which Audi
set out to do.

5. Slide 4- Slidin’ Dirty
 http://www.youtube.
com/watch?v=XEbBq
rNxEqM

6. Slide 5- Slide (in the name of love)
An ad made for TV that signifies the
enjoyment and humour from
drinking WKD.
It symbolises a fun night out for
everyone who drinks the
alcopop.
Attempts to contrast the image that
drinking has and promote an
enjoyable, harmless side.

7. Slide 6- Law asliding citizen
 There’s no bottle of WKD shown until
the end of the ad which keeps the
viewer’s attention
 Punch line comes at the end of the
ad (like other WKD ads).
 Done very successfully. Keeps the
viewer watching until the end and
then shows the drink.
 Cheap enough to make. All based
around the joke.
 Exactly like all other WKD ads-i.e. A
joke with a punchline and then the
drink shown at the end in the pub.

8. Slide 7- Slide and seek
 Ad was banned as it
was considered too
controversial- Do you
agree?
 http://www.youtube.co
m/watch?v=nojWJ6-
XmeQ

9. Slide 8- Hitch-hikers slide to the galaxy
 Why was it banned?
Negative view towards
the difficulties in raising
children? The idea that
“a mistake” such as this
child can be avoided if
we use contraception?
 The fact that the ad was
banned was perhaps a
blessing. It quickly
became an internet hit
and therefore got, and
continues to get more
airtime than the
producers could have
ever imagined.

10. Slide 9- West slide story
 Excellent use of both sound and
vision. Sound particularly helps
to contribute to the feeling of
annoyance towards the child.
The intention here is to frustrate
the viewer as much as possible.
 Not a particularly expensive
add to make, and now gets a
huge amount of free airtime on
the net as a viral video.
 Simple concept which works
extremely well. This is in no small
part down to the excellent
twinning of sound and vision.

11. Graham it on the weatherman
It’s the end of a Ciara
Graham Hellen Mirren
Hips don’t lie- ShaCiara
“They call me Ciara, that’s not
Nissan AlCiara
my Graham, that’s not my
Graham”- The Ting Tings
AloeCiara
Grahamie Lee Curtis
Al JaCiara
Grahams and the giant peach