2. 4 | sdama.org #SDAOM
AGENDA
EVENT SPEAKER LOCATION
7:00am – 8:30am REGISTRATION, BREAKFAST & NETWORKING Grand Ballroom
8:30am – 8:45am CONFERENCE KICKOFF –
WELCOME
David Palmer
San Diego AMA
Grand Ballroom
MORNING KEYNOTES
8:45am – 9:15am
Generational Motivation Gordon Fowler
3fold Communications
Grand Ballroom
9:20am – 9:50am Developing an Inspirational
Brand
Aaron Carpenter
HubNami
9:50am – 10:00am Closing the Loop Katie Fellenz
NextLeft
Michelle Bellon
Rescue Agency
Grand Ballroom
10:00am – 10:30am Exhibition Break Grand Ballroom
BREAKOUT 1
10:30am – 11:20am
Lean Insights, Big Impact Clynton Taylor
Scansion
Coronado
Omnichannel Campaigns:
Analytics & Attribution
Dr. Kenneth Wilbur
UCSD Rady School of
Management
Karen Bellin
Mirum Agency
Matthew Parisi
MindTouch
Marc Johnston
DirectAvenue
Santa Fe 1-2
Rig The Game: How to Design
Flexible Campaigns That Learn
and Evolve
Justin Gabbert
Red Door Interactive
Santa Fe 3
Plan, Analyze and Pivot:
Becoming an Agile Marketing
Organization
Kristin Runyan
PayLease
Santa Fe 4
11:20am – 11:30am Passing
BREAKOUT 2
AWARENESS
11:30am – 12:20pm
SnapChat For Business:
Fundamentals to Grow, Scale
and Convert
Carlos Gil
BMC Software
Coronado
Best Practices in
Omnichannel Execution
Mary Beth McCabe
National University
John Faris
Red Door Interactive
Shanda Maloney
UFC
Aaron Carpenter
HubNami
Santa Fe 1-2
How to Write Content Google
Cares About and Ranks
Nick Slettengren
Power Digital
Santa Fe 3
Engage New Customers
with Video Content
Brent Altomare
Groovy Like a Movie
Santa Fe 4
12:20pm – 12:45pm LUNCH & NETWORKING Grand Ballroom
LUNCH KEYNOTE
12:45pm – 1:40pm
The Future Belongs
to the Optimizers
Chris Goward
WiderFunnel
Grand Ballroom
PLANNING & MEASUREMENT
3. November 2016 | 5
EVENT SPEAKER LOCATION
1:40pm – 2:00pm Exhibition Break Grand Ballroom
BREAKOUT 3
NURTURING
2:00pm – 2:50pm
10 Reasons Why No One’s
Reading Your Blog
Amanda Nachman
College Magazine
Coronado
Marketing Automation and Lead
Nurturing Tips from the Pros
Nicole Pereira
HubSpot User Group
Matthew Parisi
MindTouch
Pilar Bower
Mapp Digital
Tony Rindsberg
Tower33 Digital
Santa Fe 1-2
Beyond the Landing Page
(Part 1 of 2)
Frank Cowell
Elevator Agency
Santa Fe 3
A Two-Headed Hydra – The Sales
& Marketing Partnership: Priming
Leads to Optimize Conversion
Steven Maskell
SeeLevel HX
Santa Fe 4
2:50pm – 3:00pm Passing
BREAKOUT 4
3:00pm – 3:50pm
Evolve your A/B Testing Skills Cara Harshman
Freelance Optimizer
Coronado
Irrational Loyalty: Believing What
Your Customers Believe
John Robinson
Backup CEO
Regina Mayzum
Kimberly-Clark
Kendra Losee
Fueled Marketing
Dana Sullivan Kilroy
ShortStack
Santa Fe 1-2
Beyond the Landing Page
(Part 2 of 2)
Frank Cowell
Elevator Agency
Santa Fe 3
Why Aren’t Your Leads
Converting?
Shelly Bowen
Pybop
Santa Fe 4
3:50pm – 4:10pm Exhibition Break & Snacks Grand Ballroom
PLENARY PANEL
4:10pm – 5:00pm
Unleashing Brand Advocates Rob Fuggetta
Zuberance
Wayne Partello
San Diego Padres
Mark Weslar
Karl Strauss Brewing Co.
Shanda Maloney
UFC
Nancy Nunziati
Neato Robotics
Grand Ballroom
5:00pm - 5:15pm CONFERENCE CLOSING & PRIZE DRAWING Grand Ballroom
5:15pm – 6:30pm COCKTAIL RECEPTION, EXHIBITION & NETWORKING Grand Ballroom
Speaker Panel Workshop Mentorship
AGENDA
CONVERSION & RETENTION
Session Format:
4. 26 | sdama.org #SDAOM
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Mitchell International
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