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Using Name Segmentation to Identify Your Multicultural Markets  ,[object Object]
ETHNICITY IN AMERICA
America has always been a country of multiple heritages. More significantly we see each group choosing to maintain and preserve their unique values.  Their preferences and family values are shaped by their culture, social structure and political climate.
Melting Pot or Salad Bowl? Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a melting pot then try to find the different taste values of each. It is very difficult to do. The same applies to identifying the different cultures in our nation. A better approach is to see the diversity in America as a mixed salad, where each different ingredient can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.
What is Ethnicity? ,[object Object],[object Object],[object Object],[object Object]
Segmentation Methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Census Data at 5 digit zip Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self Reported and Subscription Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Surname tables   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi Layered Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Identity ,[object Object],[object Object],[object Object],[object Object]
Market Identity  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Language Preference
Asian Marketing ,[object Object],[object Object],[object Object]
Asian American Countries of Origin
Japanese and Chinese Examples  ,[object Object],[object Object],[object Object]
Korean and Vietnamese Examples  ,[object Object],[object Object]
Indian and Sikh Examples  ,[object Object]
Polish and Russian Examples  ,[object Object],[object Object],[object Object],[object Object]
Arab and Turkish Examples  ,[object Object],[object Object],[object Object]
African American and Tribal  Examples  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hispanic Marketing ,[object Object]
Origin of the US Hispanic Population
Hispanic and Filipino Examples  ,[object Object],[object Object]
Appreciate The Groups Within   ,[object Object],[object Object]
Appreciate Diversity ,[object Object],[object Object],[object Object],[object Object],Questions and Answers .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2010 Et Name Segmentation 7.3 Ck

  • 1.
  • 3. America has always been a country of multiple heritages. More significantly we see each group choosing to maintain and preserve their unique values. Their preferences and family values are shaped by their culture, social structure and political climate.
  • 4. Melting Pot or Salad Bowl? Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a melting pot then try to find the different taste values of each. It is very difficult to do. The same applies to identifying the different cultures in our nation. A better approach is to see the diversity in America as a mixed salad, where each different ingredient can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Origin of the US Hispanic Population
  • 24.
  • 25.
  • 26.
  • 27.

Editor's Notes

  1. Other denotes: Bangladesh, Cambodian, Indonesian, Laotians, Malaysian, Pakistani, Sri Lankan, Taiwan and Thai.