The document summarizes the process of selecting and registering the trademark "27 Skinks" for Mia Escary's new fashion brand. It discusses classifying the mark under International Trademark Class 25 for clothing and apparel. Searches of the USPTO and Google Patent databases found no prior uses of "27 Skinks". The document concludes the name is unique, clear to use, and can properly represent Mia's goods when registered and used on products, advertising, uniforms, and more.

1. Birth of a Trademark
By: Candace Bastien

2. 27 Skinks
I chose 27 Kinks to be the name of Mia Escary’s fashion brand. Since
this is a clothing line, it would fall under the International Trademark
Class 25.
Clothing, apparel for men and women, footwear and headgear.

3. Strong or Weak
27 Skinks is a Fanciful trademark. It is strong by the virtue that
It is something made up and it isn’t associated with anything.

4. USPTO Search
Shot of empty search results. I typed 27 Skinks in the
Provided search engine, and nothing came up. I also put
in the Google Patent search, and nothing came up.

5. Upon doing the research for the name of Mia Escary’s Fashion
line, I have found that the branding name would be clear
to use.
The name is unique, and is able to represent the goods that
are provided by Mia.
Conclusion

6. Using the Mark
Title the store
Title the apparel
Title the uniforms
Title the flyers
Title the annual fashion catalog
Not Using the Mark
Over advertisement
Not making my product relevant

7. 27 Skinks
The registered mark should be used after the product
launches because the name will be approved as a registered
trademark

8. References:
WWW.doc.govt.nz/nature/native-animals/reptiles-and-frogs/
Department of Conservation
www.veritrademark.com/articles/five-categories-tradmarks
Veri-Trademark Legal Services Redefined
Lasher.A (2014.March 11) Trademark Symbol: How to (Legally) use
® and TM www.howconceptual.com/tm-symbol/