2. CORE PURPOSE
LINK
WEST
Helping You Belong
You aspire to
truly live in
Australia.
We make it
easier for you to
fit in.
To help you feel
you truly belong
here.
3. WELCOME
LINK
WEST
Helping You Belong
Moving
to
Australia
can
be
a
dream
come
true,
but
the
cultural
gap
can
o8en
make
you
feel
frustrated,
in<midated
and
alone.
Some<mes
your
talents
are
overlooked.
At
LinkWest
we
are
passionate
about
helping
Chinese
succeed
by
connec<ng
with
Australians
through
beCer
communica<on.
We
are
locals
who
can
give
you
the
tools
to
help
you
truly
belong.
Our step by step process will guide you on how to start and continue
real conversations every day. LinkWest gives you the best ways to
make friends, network and progress your career.
Our purpose is to help you feel you truly belong.
4. How We Work
- ----Inclusive &
Supportive
We exist to close the cultural
gap, to help people who feel
disconnected fit in.
We encourage our clients to
make the most of their life
here by giving them the tools
to help them feel that they
belong.
We’re here to support you
every step of the way.
LINK
WEST
5. LINK
WEST
Helping You Belong
How we Work Inclusive & Supportive
WE ARE
Down to Earth
Empathetic
Informative
Guiding
Caring
WE ARE NOT
Pretentious
Judgmental
Out of touch
Hard to understand
Aloof
6. Who We Are
LINK
WEST
- ----Genuine &
Trustworthy
We are locals who
understand the culture gap.
We go out of our way to
understand you and your
dreams.
We work in a
straightforward manner,
adapting to your individual
needs. Confidentiality is
guaranteed.
7. LINK
WEST
Helping You Belong
Who We Are Genuine & Trustworthy
WE ARE
Honest
Relatable
Committed
Experienced
Helpful
WE ARE NOT
Misleading
Complicated
Disinterested
Stressful
Arrogant
8. Our Vision
Transformative &
Charismatic
Our goal is to help you
transform your life here by
gaining an understanding of
real Australian life, and the
tools to make the most of it.
We bring charisma, fun and
deeper learning into every
interaction.
LINK
WEST
9. LINK
WEST
Helping You Belong
Our Vision Transformative & Charismatic
WE ARE
Connected
Powerful
Passionate
Fun
Effective
WE ARE NOT
Out of touch
Condescending
Boring
Dull
Deceiving
10. COACHING
LINK
WEST
Helping You Belong
Career
Social
Corporate
LinkWest coaching is straight up, passionate, and fun.
Straight up reflects our natural direct Australian communication style and
our quest for clarity and simplicity. Passionate resonates with ambitious
Chinese who aspire to live their dream Australian life. Fun reflects our
belief that the process of learning should be enjoyable.
Used together, these values bring the LinkWest experience to life.
11. CAREER
LINK
WEST
Helping You Belong
LinkWest
will
help
unlock
your
career
poten<al.
We
explain
how
to
best
posi<on
yourself
in
the
market
and
promote
your
experience
to
your
next
employer.
We
coach
you
through
each
step
of
finding
a
job,
integra<ng
into
your
work
team
and
gaining
promo<on
more
quickly.
Professionals
12. CAREER
LINK
WEST
Helping You Belong
A
LinkWest
coach
gives
you
a
head-‐start
with
the
cultural
and
academic
support
you
need
now
to
make
you
job-‐ready
for
the
Australian
market
BEFORE
you
graduate.
Express
yourself
more
clearly
in
class,
in
your
wriCen
work
and
to
poten<al
employers.
Let
LinkWest
show
you
how
to
build
rela<onships
with
local
professionals
in
your
specialty
to
secure
the
job
you
deserve.
Students
13. SOCIAL
LINK
WEST
Helping You Belong
Linkwest
helps
you
create
beCer
connec<ons
with
Westerners.
Learn
what
to
say
at
a
dinner
party,
pub,
BBQ
or
sports
game.
Our
social
communica<on
coaching
is
not
only
great
fun,
it
will
give
you
the
confidence
to
start
having
real
conversa<ons
with
locals
today.
Use
the
English
you
already
have
to
communicate
beyond
words
and
make
genuine
local
friendships.
Everyone
14. CORPORATE
LINK
WEST
Helping You Belong
LinkWest
supports
our
corporate
clients
to
retain
their
highly
skilled
Chinese
employees
by
helping
them
feel
they
truly
belong,
both
at
work
and
in
the
Australian
community.
We
empower
your
people
with
the
social
tools,
confidence
and
a
step
by
step
process
to
build
authen<c
connec<ons
with
locals.
Talk
to
us
about
our
innova<ve
approach
to
workplace
learning.
Employees
15. Cameron McLean
LINK
WEST
Helping You Belong
Cameron
McLean
is
a
cultural
integra2on
specialist
who
has
been
helping
people
beCer
connect
across
different
cultures
for
over
25
years.
An
experienced
psychotherapist
and
social
worker,
he
has
a
passion
for
helping
people
communicate
more
confidently
and
become
beCer
understood.
Cameron
has
managed
public
hospital
and
NGO
health
services,
as
well
as
private
custodial
opera<ons
across
Australia
and
New
Zealand.
As
General
Manager
of
Sydney’s
Villawood
Immigra<on
Deten<on
Centre,
Cameron
used
his
excep<onal
communica<on
and
nego<a<on
skills
to
resolve
riots
and
hunger
strikes.
His
love
for
China,
its
people
and
culture
led
Cameron
to
study
in
Shanghai,
Beijing,
Guilin
and
Chengdu
so
he
could
follow
his
dream
of
establishing
LinkWest
Consul2ng
in
his
home
city,
Sydney
Australia.
