1. • Competitive Analysis
• Gain insight into industry, purchasing, or
category trends
• Identify how trends are changing over time
• Measure drivers of sentiment following
campaigns, product launches, and events
• Measure intent to purchase
Discovery
Measurement
Market Insights
Category Trends: Breakfast
Consumer Insights
Crimson Use Cases

2. CrimsonHexagon.com | (617) 547-1073 | 155 Seaport Blvd, Boston, MA 02210
Year-Over-Year Comparison: Patagonia Brand

3. info@crimsonhexagon.com @crimsonhexagon
• New market discovery (not just influencers)
via audience analysis
• Influencers: Advocates & Detractors:
Identified through drivers of sentiment,
location, author interest, or any combination
of criteria
Discovery Audience Insights
Audience Comparison:
Fitness & Healthy Lifestyle vs. Coors Light

4. 155 Seaport Boulevard (Seaport West Building), Third Floor - Boston, MA 02210
Telephone: 617-547-1072 | Fax: 617-547-1017
© 2015 Crimson Hexagon, Inc. All rights reserved.
crimsonhexagon.com