1. Simply
Hired
Unveils
New
Employer
Brand
Index
(EBI)
for
Retail
Burlington
Coat
Factory,
Ross
Dress
for
Less
and
Things
Remembered
lead
the
list
as
the
top
retail
employer
brands
based
on
job
seeker
behavior
Sunnyvale,
CA
–
November
20,
2014
–
Simply
Hired,
the
largest
independent
job
search
engine
with
properties
in
24
countries
and
12
languages,
today
released
its
first-­‐ever
Employer
Brand
Index
(EBI)
for
Retail.
Simply
Hired’s
EBI
provides
an
impartial
measure
of
employer
brand
strength
based
on
the
rate
at
which
millions
of
job
seekers
click
on
a
company’s
job
listings,
signaling
their
preference.
The
EBI
analyzes
a
large
sample
of
job
behavioral
data
daily,
rather
than
using
curated
user-­‐
generated
rating
and
reviews,
to
illuminate
familiarity,
preference
and
brand
strength—and
provide
a
dynamic
view
on
job
seeker
preferences.
Simply
Hired
also
unveiled
the
Trending
Now
badge,
an
employer
brand
popularity
distinction
that
highlights
companies
whose
engagement
rates
fall
within
the
top
15%
of
all
organizations
on
Simply
Hired.
“Employer
brand
is
a
critical
part
of
the
job
search
equation
for
both
job
seekers
and
employers,
but
there
is
little
consensus
on
what
–
or
how
–
to
measure
and
quantitatively
compare
employer
brand
preferences,”
said
James
Beriker,
President
and
CEO
of
Simply
Hired.
“The
EBI
impartially
measures
the
level
of
preference
that
a
company
generates
from
job
seekers
and
potential
employees
by
analyzing
actual
job
seeker
behavior:
the
rate
at
which
millions
of
real
job
seekers
engage
with
employer
job
listings.
This
clear
signal
of
a
strong
employer
brand
allows
companies
to
understand
where
they
rank
in
relation
to
their
peers
and
helps
job
seekers
understand
which
employers
are
most
frequently
considered
by
other
candidates.”
Simply
Hired
has
published
a
list
of
the
Top
50
retail
companies
by
EBI
rank
here.
The
top
10
on
the
list
include:
Retail
top
10
Employer
Brands

2. 1. Burlington
Coat
Factory
2. Ross
Dress
For
Less
3. Things
Remembered
4. Wet
Seal
5. Forever
21
6. Cracker
Barrel
Old
Country
Store
7. Belk
Stores
Services
8. ALDI
9. Kohl's
10. Party
City
About
the
Simply
Hired
Employer
Brand
Index
(EBI)
Simply
Hired’s
EBI
is
designed
to
help
job
seekers
easily
discover
attractive
employers
and
help
companies
understand
the
strength
of
their
employment
brand
in
comparison
to
others
within
their
industry.
The
EBI
is
an
employer
brand
measurement
defined
as
the
frequency
with
which
a
user
clicks
on
a
company’s
job,
otherwise
known
in
the
industry
as
click-­‐thru
rate
or
CTR.
A
higher
CTR
indicates
a
stronger
employer
brand.
Simply
Hired
calculates
its
EBI
daily
to
provide
the
most
up-­‐to-­‐date
and
relevant
trending
companies.
About
Simply
Hired
Simply
Hired,
a
technology
company
based
in
Sunnyvale,
California,
operates
job
search
engines
in
24
countries
and
12
languages.
With
more
than
34
million
unique
visitors
per
month,
the
company
provides
job
seekers
access
to
millions
of
job
openings
across
all
job
categories
and
industries,
reaching
job
seekers
on
the
web,
mobile
devices,
email,
and
via
thousands
of
partner
sites
including
The
Washington
Post,
Fox
Business,
Bloomberg
Businessweek,
Computerworld,
and
International
Nurses
Association.
Simply
Hired
enables
employers
to
efficiently
and
cost-­‐
effectively
reach
candidates
searching
for
jobs
through
its
full-­‐service
pay-­‐per-­‐click
(PPC)
and
self-­‐service
pay-­‐per-­‐post
job
advertising
solutions.
Simply
Hired
was
founded
in
2004
and
is
privately
held
with
funding
from
Foundation
Capital
and
IDG
Ventures.
For
more
information,
visit
www.simplyhired.com.