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Confederations Cup 2009: Lessons for 2010 FIFA World Cup


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Confederations Cup 2009: Lessons for 2010 FIFA World Cup

  1. 1. Cape Town: Ready To Welcome the World Confederations Cup 2009: Lessons for 2010 FIFA World Cup™
  2. 2. FCC 2009 <ul><li>Observer groups included the following disciplines/streams: </li></ul><ul><ul><li>Safety and Security </li></ul></ul><ul><ul><li>Transport </li></ul></ul><ul><ul><li>ICT </li></ul></ul><ul><ul><li>Green Goal </li></ul></ul><ul><ul><li>Base Camps </li></ul></ul><ul><ul><li>Public Viewing Areas </li></ul></ul><ul><ul><li>Utilities </li></ul></ul><ul><ul><li>Socio-Economic </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>Stadiums </li></ul></ul><ul><li>Venues Visited </li></ul><ul><ul><li>Rustenburg </li></ul></ul><ul><ul><li>Pretoria </li></ul></ul><ul><ul><li>Johannesburg </li></ul></ul>FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
  3. 3. Transport <ul><li>Closer coordination amongst various roleplayer is key to the succesful implementation of the transport plan: Safety and security/LOC and Host City/ Province and Host City to prevent duplication, conflict of interests, poor utilisation of resources </li></ul><ul><li>Effective, legible and understandable signage /way finding is critical </li></ul><ul><li>Departure plan after match is critical: management of spectators, vehicle loading techniques to be established; additional deployment of resouces to transport spectators, clarity on who does what </li></ul><ul><li>Installation of good temporary lighting at all facilities is necessary: walking routes, park /rides, rail </li></ul><ul><li>A Communication protocol to enable effective & coordinated communication with spectators is required ie Z-maps, radio, newspaper, etc re to announce changes to schedules, unambigious messages </li></ul><ul><li>More effective enforcement of road closures to prevent grid locks and unauthorised entry </li></ul><ul><li>Effective marketing of the rail transport systems is necessary to </li></ul><ul><li>prevent underutilisation </li></ul><ul><li>Timeous decisions with bus and taxi industries: key for effective </li></ul><ul><li>training, orientation to routes, etc </li></ul><ul><li>Concept of park & rides and park & walks is new </li></ul><ul><li>and requires further refinement and marketing </li></ul>Post Event Face Off Between Cars, Buses and Taxis
  4. 4. <ul><li>Accreditation Systems: </li></ul><ul><ul><li>The process needs to ensure that the correct persons are accredited on time to enable them to perform their functional duties </li></ul></ul><ul><ul><li>IT infrastructure supporting the accreditation process is compatible and efficient </li></ul></ul><ul><li>Valuable insight obtained gained into the mechanics of escorting of teams/dignitaries according to FIFA protocol </li></ul><ul><li>By-Law Enforcement Forum to be introduced to ensure the efficient and simultaneous enforcement of multiple laws </li></ul><ul><li>Permanent staff and volunteers must be trained and tested timeously </li></ul><ul><li>An integrated shift may be required to handle at least a 13 hour shift at various venues </li></ul><ul><li>Clear communication lines and protocols between Nat and Prov JOC’s needs to be established (EMS) </li></ul><ul><li>Private Security companies to comply with PSIRA Regulations. All staff to be PSIRA accredited which is to be clearly displayed on uniforms </li></ul><ul><li>Timeous establishment of JOC/VOC </li></ul>Safety and Security
  5. 5. Safety and Security Park and Ride drop-off to close to entrance Accreditation problems Exclusion Zone to be monitored (pic taken one day before game) Prohibited Item: THE STICKS!!! Non-sponsors names covered up
  6. 6. Stadium <ul><li>Access to the stadiums – proper accreditation and security procedures to be in place, communicated to all concerned and then adhered to by all staff involved </li></ul><ul><li>Officials involved (LOC, Host City, Volunteers, etc.) should be sufficiently informed to provide information to the public on especially common questions e.g., where is the Accreditation Centre </li></ul><ul><li>Specifications stipulated by FIFA must be met eg Ground preparations for Overlay, tent pegs & trenches </li></ul><ul><li>The timeous appointment of the LOC consultants to oversee the Overlay design is critical to ensure the implementation of Overlay requirements </li></ul><ul><li>Directional signage must be in place to cater for those unfamiliar with the layout of the stadium </li></ul><ul><li>Pitch sacrosanct </li></ul><ul><li>The placement of equipment and facilities require careful planning eg: location of bins and the cleaning thereof, the positioning of cables and cabling trays, etc </li></ul><ul><li>Movement and Access of residents and business concerns on Match days (+1&-1) days requires careful planning and extensive communication in advance </li></ul>
  7. 7. ICT <ul><li>LTA’s : (Local technical Areas): </li></ul><ul><li>Some Stadiums had too many LTA’s, cabling was unsightly (hanging out of windows, on loops from walls and open on the ground which was considered a risk if the fibre were to break thereby interrupting international signals) </li></ul><ul><li>Green Point stadium unlikely to experience this as the stadium is new and plans for PTA’s (Primary technical areas), STA’s (Secondary technical areas); LTA’s and Telkom carriers rooms have been incorporated into the design including provision for cable ways ,ducting and cables </li></ul><ul><li>Broadcast Compound </li></ul><ul><li>Adequate space provisions to be made for : </li></ul><ul><ul><li>OBC’s (Outside broadcasting centre )trucks </li></ul></ul><ul><ul><li>Generators for technical power for broadcasting </li></ul></ul><ul><ul><li>Satellite dish for Sentech which will serve as </li></ul></ul><ul><ul><li>backup communication to the IBC in the case </li></ul></ul><ul><ul><li>where the fibre connectivity might go down </li></ul></ul><ul><ul><li>capacity to store approximately 40,000 litres </li></ul></ul><ul><ul><li>of Diesel underground in tanks </li></ul></ul><ul><ul><li>Fuel delivery vehicles to deliver fuel at any </li></ul></ul><ul><ul><li>given time </li></ul></ul>Media Centre Rustenburg
  8. 8. ICT: Ellis Park Air conditioning @ Media Centre Air conditioning @ Media Ce Ellis Park Main Control Room Audio mixing desk for TV Cameras Technical Equipment Room
  9. 9. Solid Waste <ul><li>System to measure & monitor disposal and recycling of waste: must be developed soon and should take mass and volume into account </li></ul><ul><li>Early clarification of roles & responsibilities between different service providers at different venues & different areas </li></ul><ul><li>Good communication prior to start: Systems and protocols (do’s & don’ts) for waste handling, interim storage, separation facilities for recycling & disposal </li></ul><ul><li>Training of staff & contractors (City or other service providers): will facilitate efficiencies and is essential for meeting recycling targets </li></ul><ul><li>Training of ALL volunteers: essential regarding correct bin use </li></ul><ul><li>Park & Ride Areas: Sufficient bins needed to contain waste and minimise after-game clean ups </li></ul><ul><li>Accreditation of staff & contractors: needs to start well in advance </li></ul><ul><li>ACSA & Metrorail: Coordinated Effort necessary to ensure consistent systems & messaging regarding waste for visitor benefit </li></ul>
  10. 10. Marketing and Branding <ul><li>Host cities to proactively pursue the rights afforded by the Host City agreement to raise sponsorship or advertising revenue </li></ul><ul><li>Merit to creating a dedicated/coherent structure re Media, PR, Advertising, Branding with specialised skills, expertise and systems to fully capitalise on the opportunities presented by the competition </li></ul><ul><li>Dedicated Communication capacity is required to deal with the operational readiness and planning aspects, including ongoing media engagements </li></ul><ul><li>Host City Decoration programme is not limited to just FIFA inputs, but is an opportunity for the Host City to actively participate in </li></ul>
  11. 11. <ul><li>Community Turn Out at PVA’s cannot be precisely predicted: weather played a crucial part </li></ul><ul><li>Location and marketing of PVA sites are critical for success </li></ul><ul><li>Profitability for vendors cannot be guaranteed and is dependent on various factors: </li></ul><ul><li>attendance figures and participant profile </li></ul><ul><li>Infrastructure and attractions must be of an appropriate quality/standard to appeal </li></ul><ul><li>to spectators </li></ul><ul><li>Good cooperation amongst all parties (internal city departments, province, Defense Force, </li></ul><ul><li>service providers) is critical to staging a successful event </li></ul><ul><li>An exciting entertainment programme before and between matches are key to sustaining </li></ul><ul><li>community interest and participation </li></ul><ul><li>The concept of a PVA needs to be marketed amongst local </li></ul><ul><li>soccer fans to ensure a return on investment </li></ul><ul><li>(social and economic) </li></ul><ul><li>Support for SA team to be intensified to ensure that </li></ul><ul><li>screenings of Bafana Bafana Matches are well supported </li></ul>Public Viewing Areas
  12. 12. <ul><li>Parameters of the Commercial Exclusion Zone are negotiable especially </li></ul><ul><li>with regard to long standing business concerns eg Vodacom Tower in Jhb </li></ul><ul><li>No significant increase in reports about street people, commercial sex </li></ul><ul><li>work, etc was noted </li></ul><ul><li>Platforms established must be used to the maximum to market the leisure, </li></ul><ul><li>tourism and investment capabilities of the destination e.g. at the official </li></ul><ul><li>media centre at the stadium </li></ul><ul><li>FIFA partners and sponsors DO get first rights to retail their products and </li></ul><ul><li>services at the stadium and the Fan Fest from merchandising to food and </li></ul><ul><li>beverages </li></ul><ul><li>Our quest to use local suppliers and services is strengthened to ensure </li></ul><ul><li>local economic benefit </li></ul>Socio-Economic Aspects
  13. 13. <ul><li>The management and deployment of Volunteers require sophisticated systems to ensure that the right people are deployed to the right places on time </li></ul><ul><li>Volunteer training must be comprehensive enough for Volunteers to understand their roles and responsibilities i.t.o. their functional areas </li></ul><ul><li>The concept of Volunteerism must be demystified and appropriately contextualised to avoid misunderstandings of roles and expectations </li></ul><ul><li>Contingency planning is crucial to deal with no shows; increased deployment requirements; emergencies, etc </li></ul><ul><li>Volunteers need to be continually nurtured and supported to ensure 100% commitment to the process (motivate, transport after hours, etc) </li></ul><ul><li>Host City and FIFA volunteers must receive equal and fair treatment and of a similar standing </li></ul><ul><li>All volunteer centres, operating systems and procurement processes to be completed well in advance of Day 1 </li></ul><ul><li>Communication, Communication, Communication: before, during, after (There is no such thing as too much) </li></ul>Volunteers and Volunteer Centres
  14. 14. <ul><li>Integration </li></ul><ul><li>Coordination </li></ul><ul><li>Training </li></ul><ul><li>Robust Plans and Contingency Plans </li></ul><ul><li>Protocol </li></ul><ul><li>Decision making protocols </li></ul><ul><li>Decisive Leadership </li></ul><ul><li>Tenacity </li></ul><ul><li>Communication </li></ul><ul><li>Sense of Humour </li></ul>In Conclusion: Key Messages/Themes that Emerged