This document discusses reinventing mobile banking through the use of mobile apps. It introduces the CR2 BankWorld mobile app platform, which allows banks to provide personalized offers, innovative service delivery, and banking convenience to users through a user-friendly interface. The BankWorld app also enables multiple transactions, targeted product offerings, premium security features like card controls, and consistent branding through customization options.

2. RE-INVENTING YOUR
MOBILE BANKING
CHANNEL

3. 3
MobileApps
On average, people spend 127 minutes in mobile apps per day.
Marketwired.com

4. 4
MobileApps
68%
32%
Banks Not Offering Downloadable
Apps for Smartphone
Banks Offering Downloadable Apps for
Smartphone
32% of banks offer downloadable apps for smartphone
lookout.com

5. 5
Challenges
Time to market
Customer experience
Niche competition
Marketing & sales
Loyalty
Generating revenue
Cross-sell & up-sell online
Reducing costs to service
Customer satisfaction
Enhancing security
New innovations
Siloed back office systems &
operations

6. 6
Introducing CR2’s Omnichannel BankWorld
MobileApp platform
BankWorld provides capability for:
Personalised product offers
Innovative services delivery
Banking convenience

7. 7
Tailored
experience
Consistent
branding
BankWorld MobileApp: User friendly interface

8. 8
BankWorld MobileApp : Revenue generation
Multiple
transactions
Targeted
product
offerings

9. 9
BankWorld MobileApp: Premium security
Card
on/off
Security pin

10. 10
BankWorld MobileApp: Branding
Colour and
logo’s
rebranding

11. FOR MORE INFORMATION,
VISIT
WWW.CR2.COM

12. CR2 Limited
9D Beckett Way Park West
Business Park Nangor Road
Dublin 12
KIERAN KILCULLEN
Chief Commercial Officer
Phone: +971 438 75 205
Email: kieran.kilcullen@cr2.com
www.cr2.com