Charles Majors - Marketing Bio

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Charles Majors - Marketing Bio

  1. 1. Charles A. Majors Marketing – Event$ – Lead Generation  Concise & Compelling Collateral  Lead Generation  Events Leadership Previously worked for: Ernst &Young MassMutual / Cowan Financial Thomson Reuters TIAA-CREF Fashion Institute ofTechnology Baruch College
  2. 2. Charles Majors’ Major Accomplishments Ernst &Young:  Boosted short-term sales 15% coordinating account-team competition  Managed / edited contracts ranging $50K – $1M  Exposed service gaps and dissatisfied client opinions MassMutual:  Identified 25,000+ sales leads  Set 400 B2B and B2C sales meetings Thomson Reuters:  Tripled retail sales in Chicago  Produced 50 professional education conferences in 4-months NY/IABC:  Tripled R.O.I. over 20 conferences  Increased ticket sales 25%  Recruited senior communications officers as speakers / panelists from:  American Express  AXA Financial  Citigroup  Deutsche Bank  Discover Channel  IBM  JPMorganAsset Management  Ketchum  Marsh & McLennan  McKinsey & Co.  Pfizer  Porter Novelli  PricewaterhouseCoopers  S&P  Thomson Reuters  TimeWarner Cable  Wall Street Journal
  3. 3. Career Objective • Full-Time or Temp • Senior MarketingAssociate or • Assistant Marketing Manager • Account / Sales Coordinator • Events Director • ProposalWriter • Industries: • Financial and Business / Professional Services • Professional Non-Profits
  4. 4. Current Activities: Un-disclosed FinancialTechnology Company (beta) Sub-Contractor for financial software marketing. Bloomberg.com serves as distribution channel for product. iPPrentice.com (pre-Beta). Communications Director for online video production and cinematography training program. The Handel Festival Orchestra Marketing Consultant for website management, grant proposal development, audience marketing.
  5. 5. Awards  U.S. Congressional Certificate of Recognition Bestowed by Hon. Carolyn Maloney [D-NY] (1996)  Board ofTrustees – Service Award Pace University (Commencement, 2000)  Presented to graduates whose contributions Pace embody the value of social responsibility.  President Emeritus Pace University Student Government (Lifetime Honor, 2000)  Awarded for stabilizing and re-shaping the student government, its mission, by-laws, structure and its interaction with students, organizations, and University administration. The structure has not been amended since its ratification in 2000.
  6. 6. NY/IABC Events Portfolio (Page 1 of 4)  Investor Relations Post 9/11 (Oct. 2006)  EileenCohen, JP Morgan Asset Management  21st Century Crisis Communications (March 2007)  Peter Hirsch, Porter Novelli  Social Media Frontiers (April 2007)  Chris Barger, IBM  Paul Rand, Ketchum  Sree Sreenivasan, ABC-TV  How to Win (Media) Friends and Influence People (Feb. 2008)  JohnVita, Grant Thornton  Jason Farago, Lord Abbett  Andy Blum, Chadbourne & Parke LLP
  7. 7. NY/IABC Events Portfolio (Page 2 of 4)  Capitalizing on Corporate Social Responsibility (May 2008)  Shannon Schuyler, PricewaterhouseCoopers  JudyTenzer, American Express  Carrie Passmore, Discover Magazine  MJ Lilly, formerGeneral Manager, Edelman-NY  Shifting from Print to OnLine Media (June 2008)  Dave Armon, PR Newswire  Rachel Sklar, Huffington Post  Julia Hood, PRWeek  RonnTorossian, 5W PR  Financial Branding Post-Lehman and Bear Stearns (Nov. 2008)  BillWreaks, Journal for FinancialAdvertising  Ralph Piscitelli, Nomura Securities  Bruce D. Goldberg, International Securities Exchange
  8. 8. NY/IABC Events Portfolio (Page 3 of 4)  Jacked-Up: JackWelch’s GE Speechwriter Speaks (Sept. 2008)  Bill Lane, former Speechwriter for GE CEO JackWelch  MarketingTools for aTight Economy (March 2009)  Ed Moed, Peppercom  James F. Kelly, PwC  Aligning Communications with M&A (April 2009)  Cindy Leggett-Flynn, Brunswick Group  Mary Cianni Ph.D, Towers Perrin  Michael Hubert, Pfizer  Andy Ross, Loeb & Loeb LLP  Corporate Reputation in Uncertain Times (Nov. 2010)  Nick Ashooh, Alcoa  Jason Farago, Deutsche Bank  Paul Jensen, Weber Shandwick  Anthony Johndrow, Reputation Institute
  9. 9. NY/IABC Events Portfolio (Page 4 of 4)  When Publicly-Held Co’s Social Media Collides with Federation Regulations (Feb. 2011)  Alice Cherry, S&P  Andy Markowitz, Global Digital Lead, General Electric  Assessing and BuildingYour Communications Career (March 2011)  Michael Arcaro, AXA Equitable  Cheryl Dixon, CHANEL Jami Secchi, Edelman  Integrating Digital andTraditional Marketing (Feb. 2012)  Kevin Dolorico, LG Electronics  Kevin Horne, Ogilvy Mel Sokotch, DraftFCB  Justin Amendola, Pitney Bowes  Sustainability into ‘Marketable’ Enterprise Strategy (April 2012)  Chris Davis, Citigroup  DeShele Dorsey, Omnicom  Janet Morgan, CSRwire
  10. 10. Education Baruch College Pace University MS Ed. – Higher Education Administration (2004)  Financial Management  Research Methodology  Constitutional Law  Fundraising & Marketing  Int’l Student ExchangeVS. National Security B.A. – History (2000)  U.S.Constitution and Labor Movement  Economic Depression and WWII  Russian, Middle East, China, Caribbean history  Student Government  President Emeritus (unique lifetime honor)  Acting Student President (1999 – 2000)  Secretary / By-Laws Chair (1998 – 1999)  PRChair (1997 – 1998)
  11. 11. Marketing Principals “Lose money for my firm and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless.” –Warren Buffett 21st Century demands ‘smart’ work… not hard work. LinkedIn and SEO Optimization will be your business’ best friends! Cold-calling and Mass-Marketing are dead, but e-Marketing & Social Media could learn from Mass-Marketing’s best practices. Your marketing plan must utilize: Research, Metrics &Tracking SEO optimization Social Media Publicity User + Mobile-FriendlyWebsite Client Events & Networking GreatTalent AND ‘integrated’ messaging between internal employees, advertisements, branded collateral, web presences, news/media and investors.
  12. 12. Contact E-Mail LinkedIn Twitter (347) 842 – 7006 [c]

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