1. Charles A. Majors
Marketing – Event$ – Lead Generation
 Concise & Compelling
Collateral
 Lead Generation
 Events Leadership
Previously worked for:
Ernst &Young MassMutual / Cowan Financial
Thomson Reuters TIAA-CREF
Fashion Institute ofTechnology Baruch College

2. Charles Majors’ Major Accomplishments
Ernst &Young:
 Boosted short-term sales 15%
coordinating account-team competition
 Managed / edited contracts ranging
$50K – $1M
 Exposed service gaps and dissatisfied
client opinions
MassMutual:
 Identified 25,000+ sales leads
 Set 400 B2B and B2C sales meetings
Thomson Reuters:
 Tripled retail sales in Chicago
 Produced 50 professional education
conferences in 4-months
NY/IABC:
 Tripled R.O.I. over 20 conferences
 Increased ticket sales 25%
 Recruited senior communications officers as
speakers / panelists from:
 American Express
 AXA Financial
 Citigroup
 Deutsche Bank
 Discover Channel
 IBM
 JPMorganAsset Management
 Ketchum
 Marsh & McLennan
 McKinsey & Co.
 Pfizer
 Porter Novelli
 PricewaterhouseCoopers
 S&P
 Thomson Reuters
 TimeWarner Cable
 Wall Street Journal

3. Career Objective
• Full-Time or Temp
• Senior MarketingAssociate
or
• Assistant Marketing Manager
• Account / Sales Coordinator
• Events Director
• ProposalWriter
• Industries:
• Financial and Business /
Professional Services
• Professional Non-Profits

4. Current Activities:
Un-disclosed FinancialTechnology Company (beta)
Sub-Contractor for financial software marketing.
Bloomberg.com serves as distribution channel for product.
iPPrentice.com (pre-Beta).
Communications Director for online video production and
cinematography training program.
The Handel Festival Orchestra
Marketing Consultant for website management, grant proposal
development, audience marketing.

5. Awards
 U.S. Congressional Certificate of Recognition
Bestowed by Hon. Carolyn Maloney [D-NY] (1996)
 Board ofTrustees – Service Award
Pace University (Commencement, 2000)
 Presented to graduates whose contributions Pace
embody the value of social responsibility.
 President Emeritus
Pace University Student Government
(Lifetime Honor, 2000)
 Awarded for stabilizing and re-shaping the student
government, its mission, by-laws, structure and its
interaction with students, organizations, and
University administration. The structure has not
been amended since its ratification in 2000.

6. NY/IABC Events Portfolio (Page 1 of 4)
 Investor Relations Post 9/11 (Oct. 2006)
 EileenCohen, JP Morgan Asset Management
 21st Century Crisis Communications
(March 2007)
 Peter Hirsch, Porter Novelli
 Social Media Frontiers (April 2007)
 Chris Barger, IBM
 Paul Rand, Ketchum
 Sree Sreenivasan, ABC-TV
 How to Win (Media) Friends and
Influence People (Feb. 2008)
 JohnVita, Grant Thornton
 Jason Farago, Lord Abbett
 Andy Blum, Chadbourne & Parke LLP

7. NY/IABC Events Portfolio (Page 2 of 4)
 Capitalizing on Corporate Social Responsibility
(May 2008)
 Shannon Schuyler, PricewaterhouseCoopers
 JudyTenzer, American Express
 Carrie Passmore, Discover Magazine
 MJ Lilly, formerGeneral Manager, Edelman-NY
 Shifting from Print to OnLine Media (June 2008)
 Dave Armon, PR Newswire
 Rachel Sklar, Huffington Post
 Julia Hood, PRWeek
 RonnTorossian, 5W PR
 Financial Branding Post-Lehman and Bear Stearns
(Nov. 2008)
 BillWreaks, Journal for FinancialAdvertising
 Ralph Piscitelli, Nomura Securities
 Bruce D. Goldberg, International Securities Exchange

8. NY/IABC Events Portfolio (Page 3 of 4)
 Jacked-Up: JackWelch’s GE Speechwriter Speaks
(Sept. 2008)
 Bill Lane, former Speechwriter for
GE CEO JackWelch
 MarketingTools for aTight Economy (March 2009)
 Ed Moed, Peppercom
 James F. Kelly, PwC
 Aligning Communications with M&A (April 2009)
 Cindy Leggett-Flynn, Brunswick Group
 Mary Cianni Ph.D, Towers Perrin
 Michael Hubert, Pfizer
 Andy Ross, Loeb & Loeb LLP
 Corporate Reputation in Uncertain Times
(Nov. 2010)
 Nick Ashooh, Alcoa
 Jason Farago, Deutsche Bank
 Paul Jensen, Weber Shandwick
 Anthony Johndrow, Reputation Institute

9. NY/IABC Events Portfolio (Page 4 of 4)
 When Publicly-Held Co’s Social Media Collides with
Federation Regulations (Feb. 2011)
 Alice Cherry, S&P
 Andy Markowitz, Global Digital Lead, General Electric
 Assessing and BuildingYour Communications Career
(March 2011)
 Michael Arcaro, AXA Equitable
 Cheryl Dixon, CHANEL Jami Secchi, Edelman
 Integrating Digital andTraditional Marketing (Feb. 2012)
 Kevin Dolorico, LG Electronics
 Kevin Horne, Ogilvy Mel Sokotch, DraftFCB
 Justin Amendola, Pitney Bowes
 Sustainability into ‘Marketable’ Enterprise Strategy
(April 2012)
 Chris Davis, Citigroup
 DeShele Dorsey, Omnicom
 Janet Morgan, CSRwire

10. Education
Baruch College
Pace University
MS Ed. – Higher Education Administration (2004)
 Financial Management
 Research Methodology
 Constitutional Law
 Fundraising & Marketing
 Int’l Student ExchangeVS. National Security
B.A. – History (2000)
 U.S.Constitution and Labor Movement
 Economic Depression and WWII
 Russian, Middle East, China, Caribbean history
 Student Government
 President Emeritus (unique lifetime honor)
 Acting Student President (1999 – 2000)
 Secretary / By-Laws Chair (1998 – 1999)
 PRChair (1997 – 1998)

11. Marketing Principals
“Lose money for my firm and I will be understanding; lose a shred of reputation for the
firm, and I will be ruthless.” –Warren Buffett
21st Century demands ‘smart’ work… not hard work.
LinkedIn and SEO Optimization will be your business’ best friends!
Cold-calling and Mass-Marketing are dead, but e-Marketing & Social Media
could learn from Mass-Marketing’s best practices.
Your marketing plan must utilize:
Research, Metrics &Tracking SEO optimization Social Media Publicity
User + Mobile-FriendlyWebsite Client Events & Networking GreatTalent
AND ‘integrated’ messaging between internal employees, advertisements,
branded collateral, web presences, news/media and investors.

12. Contact
E-Mail LinkedIn Twitter (347) 842 – 7006 [c]