For marketers still neck deep creating a mobile strategy, contemplating yet another hard-to-grasp, disruptive and hyped-up technology may make your head pound. But welcome to wearables, declared the next big thing everywhere in the press and by plenty of digital marketing heavyweights.
To get some reasonable handle on it, we turned to professionals closer to the front line:
Redg Snodgrass, co-founder of technology accelerator Wearable World
Erick Schonfeld, executive producer of DEMO, IDG's emerging technologies conferences
Both advise marketers to begin dabbling and experimenting with how customers may use wearables and consume content in the future. And believe it or not, you’ll have to start now.
So buckle up and get ready to think about a wholly new way to help your customers. Enter Wearables…the far-out technology that’s a lot closer than you think.