This document provides an agenda for the Content Marketing World 2013 conference. It lists the speakers and presentation titles for each session. Speakers include Kelly Kingman, Jay Baer, Jonathan Mildenhall, Lauren Moler, Andrew Davis, Buddy Scalera, Brian Clark, and William Shatner. The sessions cover topics like content strategy, visual content, building a content strategy for small businesses, and storytelling. The document also provides brief explanations of graphic recording and sketchnotes. It directs readers to the Kingman Ink website and Content Marketing Institute for more information on events.

1. Bringing
WordstoLife
The Art of Kelly Kingman at
Content Marketing World 2013

2. Why Smart Marketing
is about Help Not Hype
Jay Baer
Author, Youtility

3. Jay Baer
Author, Youtility

4. From Happiness Factory to Content
Factory – How Coca-Cola is Growing
Through Liquid Storytelling
Jonathan Mildenhall
The Coca-Cola Company

5. Jonathan Mildenhall
The Coca-Cola Company

6. I’ll Give You a Piece of My Mind! Building
a Content Strategy with Mental Models
Lauren Moler
National Instruments

7. Lauren
Moler
National
Instruments

8. Bigger Success. Less Content.
Across More Platforms.
Andrew Davis
Author, Brandscaping

9. Andrew Davis
Author, Brandscaping

10. Top Seven and a Half Tips to Jump
Start Your Visual Content Strategy
Buddy Scalera
Ogilvy

11. Buddy
Scalera
Ogilvy

12. Getting Started: Building a
Small Business Content Strategy
Brian Clark
Copyblogger

13. Brian Clark
Copyblogger

14. Closing Keynote:
A Perfect Story
William Shatner
Actor, Director, Producer & Author

15. William
Shatner
Actor, Director,
Producer &
Author

16. What is graphic recording?
Graphic recording, also sometimes referred to as “scribing,” is the practice of drawing to increase understanding, engagement and
retention. More specifically, it’s listening to verbal information, synthesizing and capturing main ideas in a visual way — on paper,
tablets, flipcharts or other media. (Source: http://kingmanink.com)
What are sketchnotes?
Sketchnotes (or visual notes) are just what they sound like: notes that are drawn in a sketchbook. The creation of sketchnotes is only
witnessed by the artist, not the entire room (as with graphic recording). Sketchnotes can be a great way to share the content of a
meeting or event with people who were unable to attend or they can be distributed to participants afterwards as a take away.
(Source: http://kingmanink.com)
More on Kelly Kingman: http://kingmanink.com
Missed #CMWorld?
Find a Content Marketing Institute event near you. New York, San Francisco, Sydney and Cleveland are all on the schedule in
the next 12 months! http://contentmarketinginstitute.com/events