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CIPR 'What's new? 2014'


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CIPR 'What's new? 2014'

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CIPR 'What's new? 2014'

  1. 1. WHAT'S NEW? 2014 @CIPR_UK | #CIPR
  2. 2.   Chartered Institute of Public Relations: What's New? 2014 2 WHAT'S NEW? 2014 In 2014 the CIPR has focused on the core purpose of its Royal Charter, maintaining its regular programme of flagship conferences and major events, two hundred sessions of formal training, and several hundred smaller seminars, roundtable talks and networking events across the UK. Nearly 700 people have earned a CIPR qualification over the course of the year. In addition to this core programme, not a week has gone by without the CIPR doing something new or different. Here are some of the innovations which have made a difference to 2014. PROTECTING THE PUBLIC ADVISING MEMBERS Our Royal Charter requires us to act in the public benefit by setting high standards of practice and professional conduct. In 2014 we took steps to create a clearer ethical dimension to professional practice, to require high standards as a requirement of membership, and to act decisively in the public interest if members fall short of those standards. Our members look to us to provide them with reliable and up-to-date information on how to respond to the emerging challenges of professional life. In 2014 we produced six major new pieces of guidance to support members in their work. 01. Made ethics a compulsory element of Continuing Professional Development from 2015 02. Held a series of roundtables on ethics with groups of senior practitioners as part of our contribution to the PRSA-led Ethics Month 03. Introduced a requirement to disclose criminal convictions on the application form and on annual renewal of membership 04. Made it possible to deny membership to applicants likely to bring the CIPR into disrepute 05. Introduced independent panels to hear complaints against members 06. Introduced a simplified process to allow members to be summarily expelled if found to have acted contrary to standards of professional conduct 07. Expelled Lord Laird and Colin Higgins from membership 08. Produced new guidance on flexible working 09. Produced new guidance on running internships 10. Produced new guidance on the Defamation Act 11. Produced new guidance on Wikipedia 12. Produced new toolkit on Google Analytics for Public Relations Measurement and Evaluation 13. Produced new guidance on Measuring the Financial Value of PR 14. Produced Best Practice Guide on using Mobile for PR 15. Produced new skills guide on SEO 16. Produced new skills guide on Financial PR 17. Reviewed and updated 50 existing CIPR skills guides
  3. 3.   Chartered Institute of Public Relations: What's New? 2014 3 WHAT'S NEW? 2014 SUPPORTING MEMBERS’ BUSINESSES SUPPORTING MEMBERS’ CAREERS Many of our members run their own business and we have supported them by establishing a new network, producing a new model contract and introducing new benefits to support flexible working and identify new business leads. As the Chartered professional body we have a clear responsibility to support members’ individual career development. Our research identified two key areas which needed additional resources and support; midcareer professionals and women returning to work. In 2014 we took steps to address these specific needs as well as taking forward initiatives on diversity and the gender pay gap. 18. Produced a new model contract – with a Scottish variant available in early 2015 19. Argued the urgent need for a single, simple licencefor SMEs with the Newspaper Licensing Agency 20. Argued the need for the Copyright Licensing Agency to stop creating new, exotic licences which have an adverse impact on public relations businesses 21. Created a partnership with Neardesk to support flexible working 22. Established a new Independent Practitioners’ Network 23. Joined the Growth Vouchers scheme, enabling members to gain new business 24. Launched a new maternity leave package for members 25. Produced new major new suite of ten guidelines on maternity and return to work 26. Held a Hack Day to tackle the gender pay gap 27. Created a new mentoring scheme for senior practitioners 28. Established a new Fellows’ Forum 29. Established a new members’ chapter in Switzerland 30. Held the CIPR’s first Diversity Inclusion Summit 31. Introduced Social Shorts series of cutting-edge social and digital conversations
  4. 4.   Chartered Institute of Public Relations: What's New? 2014 4 WHAT'S NEW? 2014 PUTTING PROFESSIONALISM AT THE HEART OF OUR WORK ENGAGING WITH MEMBERS The CIPR is a community of members who are committed to developing themselves and their professional peers. We do this through providing training and other opportunities for Continuing Professional Development and asking members to demonstrate their learning by recording it. In 2014 we increased the number of members completing CPD and built a requirement for CPD completion into our constitution. We also took an active part in sharing the ideas about the future of professionalism with partner organisations. Our aim over the past year has been to involve more members in shaping our work, and enabling members to network more effectively with each other, as well as having their say in the development of the CIPR. To enable this we have created new opportunities for face-to-face meetings with members, invested in technology to support wider links across the profession and set a new standard in accountability. 32. Increased the number of members completing Continuing Professional Development (CPD) by nearly 30% over the 2013 figure 33. Introduced a new requirement for members to make a commitment to ongoing CPD when they join and when they renew their membership 34. Made CPD a requirement for serving on Council 35. Required Accredited Practitioner or Chartered Practitioner status for serving on the CIPR Board 36. Partnered with Creative Barcode to offer members training on intellectual property 37. Introduced new Training Workshops in Effective Media Relations, Effective Negotiation Skills and Writing for Online Audiences 38. Contributed to the annual Measurement Week run by the International Association for Measurement and Evaluation of Communication (AMEC) 39. Contributed to the World PR Forum in Madrid 40. Participated in the International PR Conference of the Public Relations Society of America, Washington DC 41. Held our AGM outside London for the first time since 1948 – in Manchester 42. Encouraged members to join up to five specialist Groups as part of their membership package 43. Held a regular programme of tweetchats to inform and develop our policy work 44. Held our consultation on governance on a wiki – the first Royal Chartered body to do so 45. Created a mobile-responsive website 46. Published quarterly Presidential reports to members
  5. 5.   Chartered Institute of Public Relations: What's New? 2014 5 SPEAKING UP FOR PUBLIC RELATIONS CHARTERED PRACTITIONERS Public relations continues to enjoy relatively low levels of trust compared with many other professions, and public perception is still dominated by stories of spin and ‘burying bad news’. As well as working to defend the public interest through our professional standards the CIPR has a mission to speak up for the profession in public forums, explaining the work our members do and contributing to wider discussions on current issues. Much of our effort has been focused on new lobbying legislation, but we have also contributed to a much wider range of discussions than ever before, reinforcing our credentials as an ethical and knowledge-based profession. Chartered Public Relations Practitioners are individuals who have demonstrated the highest standards of professional practice. This year we have given them a new form of recognition for their achievement and completed the preparatory work for a major new publication next year which we will use to showcase their contributions and encourage others to work towards Chartered status. 47. Contributed to the process of establishing a register of consultant lobbyists in Westminster 48. Contributed to the consultation on future lobbying legislation in Scotland 49. Contributed to the ACCA consultation on delivering value through governance 50. Defended public relations in the NHS against attacks by the Taxpayers’ Alliance 51. Undertook a major piece of research into the effectivenessof science communications for the UK Department for Business Innovation and Skills 52. Spoke against the right to be forgotten in debate at the Cambridge Union 53. Held a debate in the House of Commons on the future of social media in corporate governance 54. Contributed to the Content Marketing Show, Brighton 55. Contributed to The Economist’s ‘Data Breach’ seminar, London 56. Took part in Upload Lisboa, discussing the management of online crises 57. Took part in the 2014 BledCom Symposium and agreed the groundwork for a future partnership between academia and practice in public relations 58. Obtained Privy Council authority to grant the postnominal ‘Chart.PR’ to Chartered Practitioners 59. Enabled Chartered Practitioners to link their profile on LinkedIn to the Register 60. Commissioned a book of essays by Chartered Practitioners, to be published in 2015 WHAT'S NEW? 2014
  6. 6.   Chartered Institute of Public Relations: What's New? 2014 6 PREPARING FOR THE FUTURE As well as working to serve the current needs of our members, a professional body needs to devote time and energy to preparing for the future. This year we have expanded our network of partner organisations to explore emerging themes and identify key trends. We are also working to ensure that we have both a pipeline of top-quality young people entering the profession and a framework of skills and knowledge on which they will build their careers. 61. Commissioned a major study of the future skills needs in the profession 62. Collaborated with the Global Alliance for Public Relations on the development of worldwide professional standards 63. Held the first public debate on the ethics of wearable tech in any professional body 64. Promoted Public Relations as a career through sponsoring the Institute of Ideas’ national Debating Matters competition 65. Partnered with the National Institute of Adult Continuing Education to promote careers in PR by supporting Adult Learners’ Week 66. Joined Tomorrow’s Company to partner on its work around the future of corporate governance and the value of relationships to organisations 67. Joined the Business Network of the International Integrated Reporting Council 68. President spoke on ‘The Future of Public Relations’ at the Festival of Marketing, London WHAT'S NEW? 2014 Plans are well in hand for another busy programme in 2015, and there will be many more new ventures to report on in a year’s time. We’d like all of our members to play an active role in shaping our future, and we are particularly keen to hear from those who have never been closely involved in CIPR work before. To find out how you can get involved, contact Phil Morgan at or 020 7631 6926.