2. • Genre: Indie
• Narrative: Lyrics
• The video uses animation
to bring a milk carton to tell
a story of its life including
themes of love and despair
• Joe Gow Would describe
this as an Anti-performance
piece, as the video doesn’t
have any immediate link
with the backing track.
3. Andrew Goodwin
• This video defies the
forms and conventions
of a music video in that
there is no link between
audio and visuals for the
majority of the video until
the latter parts of the
video where the forms of
a normal video such as
close-ups of band
members can be seen.
