Learn why the need for a seamless customer experience is more important now than ever in today's technological age.

1. The Four Data-Driven Steps
to Customer Loyalty

2. The Customer Behind the Data
In today’s retail landscape, customers are seeking an omnichannel experience
where their needs are met seamlessly, from start to finish.These four data
proven steps will teach you how to acquire and keep your most loyal customers
in the digital retail revolution.

3. 1. Define a Consistent
Customer Profile
Customer profiling provides you with a
complete guide on how to reach your best
potential customers as well as where to
find promising sites for new locations.
It allows you to see the differences that
actually affect buying behavior.
A customer profile is built through the
integration of your transaction and customer
data.

4. 2. Give Customers a Consistent
Shopping Experience
Omnichannel retailing is the now and the future, so no matter how customers
choose to interact with your brand, their experience should be seamless and
convenient.
It requires the realization that e-commerce, marketing, merchandising and in-store
operations should all be treated as touchpoints and interactions that make up the
seamless experience.

5. 3. Target Messages
Not all customers are the same,
which is why a customer
segmentation strategy is key.
Instead of taking a one-size-fits-all
approach to your marketing efforts,
segment your customers into
different categories to further
understand their unique wants and
spending habits.
Once they’re segmented into specific
groups, you can tailor messages to
current and potential customers,
ultimately driving improvements in cost
per conversion and return on
investment.

6. 4. Measure Campaign
Effectiveness
Over time, you will begin to learn what
works and what to change going forward.
Consider these factors when crafting
marketing messaging, determining what
types of offers resonate most with each
customer segment, understanding how
seasonality influences their buying
behavior, etc.
You will then be able to implement a
promotional plan that forecasts customer
activity, revenue and costs. Continue to monitor
and analyze this data, as it will allow you to
make more strategic decisions in the future.

7. Download the Report:
https://www.buxtonco.com/learn/learn-
detail/four-data-driven-steps-to-customer-
loyalty
About Buxton
Buxton is a leader in customer analytics for
businesses and healthcare systems, helping
organizations sharpen their competitive
edge by using key data to identify, attract,
and retain new and existing customers.To
find out how Buxton can help you grow your
market share, contact us today.
Grow With Us.
1-888-2BUXTON
www.buxtonco.com
buxton@buxtonco.com