me branding...me positioning - how best to create your brand and position yourself for the workforce

1. Me BRANDING...Me POSITIONING

2. Market
Research
Professional
Ipsos
Nigeria
Consumer
Behaviour
Specialist
7 years
Finance, Real Estate,
FMCG, Healthcare,
Education and
Telecommunication
sectors
3rd biggest market
research company in the
world
Conduct and oversee their
media, advertising and
branding research in
Nigeria
Family & Friends
Food, travel, reading,
beach

3. Voice of
customers
Human
Insights
Societal
Trends
Market research is the process of gathering information on
consumer’s attitudes, beliefs, needs, wants, preferences,
emotions and behaviors.

4. Brief Proposal Questionnaire
Sample
Design
Data
Collection
Data
Analysis
Report &
Presentation

5. Usage & Habit
Market Sizing
Innovation
Performance
Assessment
Customer
Satisfaction
Employee
Satisfaction
Communications
& Advertising
Branding

6. Me
Branding
&
Positioning
Unique
Selling
Point

7. How to identify your USP
1)Knowyourstrengthsandyour
weaknesses.
2) Knowyourmarketspace.
3) Knowyourcompetitivelandscape.
4) Makealistofthebenefitsyouhavethatyoucanofferthemarketspacethat
yourcompetitorsarecurrentlynotoffering

8. Examples of your Unique Selling
Point
1) Price
2)Product/Service
3)Place/Distribution
4)People/Network
5)Promotion/Marketing

10. How do you build your brand?
And position yourself?
1) Getthebasicsrightandbeconsistent
2) Takeuporrequestmoreresponsibilityandbeconsistent
3) Look&actthepartandbeconsistent
4) Communicatewellandbeconsistent
5) Packagingandbeconsistent

11. Find your USP
Develop and Build yourself
Position Yourself

12. Thank you