Successfully exporting cheese and other dairy worldwide by Lye Cross Farms

1. Successfully exporting cheese
and dairy worldwide
Tim Harrap
Head of Collaboration
Lye Cross Farm

2. Presentation of two halves

6. Diving in at the deep end?
• Off shoring
• Enquiries from overseas – wake up call
• Management decision to commit to export
• International Trade Consultant appointed
• UKTI involvement
– Passport to Export
– Gateway to Global Growth
• (cautionary tale – loss of knowledge?)
• Full time export staff employed

7. Successes
• Trust
• Boutique and bespoke
• Relationships in South Korea – old and new
• Building product offers - with service
• Pan European opportunities – still there?
– the currency threat – quality has a price
– Nothing stands still
• Collaboration/conversation/commitment
• 25%

8. Failures
• Spreading resources too thin – unavoidable?
• Finance - Naughty traders – Middle East
• Packaging – the living product issue
• Russia
• 30%!

11. Dismal
• Milk prices on the floor
• NZ milk prices “Global” Dairy Trade ?
• UK Cheddar exports – commodity pricing
– Mimicking IE
• Russian ban – cheap gouda still circulating

12. Dismal and…
• Support mechanisms
• GREAT campaigns
• Regulations – Export
Certificates
• BRC etc. / standards
• Taste of England?
• Russian debacle
• Support Mechanisms –
funding withdrawn –
Brazil
• Audit overdose
• Regulatory impact – FIR
• Nationalism
Political Legal Arena – “Applicable to all”

13. Dismal and…
• Agri-culture
• Media
• Science
• Art
• Education
• Food concerns – healthy diets
• Badger culling – Fox hunting
• Vegan Shadow Ministers!
Cultural Arena – “The here and now”

14. Dismal and…
• New endeavours
• Serendipity
• Sustainability
– Economic
– Natural Resource
– Social
• Hope
• Banking crisis
• China – “global meltdown”
2016? – yet 475m middle class
by 2020
• FIFA
Economic Arena – “Always future orientated”

16. What’s on the horizon?

17. Thank you
Twitter
• tim_harrap
• BritishCheese
• lyecrossfarm