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Yes 50 Scientifically Proven Ways To Be Persuasive

  1. Yes! Yes! 50 Scientifically Proven Ways to Be Persuasive Robert B. Cialdini with Noah J. Goldstein and Steve J. Martin
  2. Six Universal Principles of Social Influence Reciprocation We feel obligated to return favors performed for us. Authority We look to experts to show us the way. Commitment/Consistency We want to act consistently with our commitments & values
  3. Conclusion
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