Nearly three in five American workers are paid hourly wages, but employee engagement has dropped for hourly workers from 2010 to 2012. While businesses benefit from hourly hiring, employees are less satisfied with it. To motivate hourly employees, companies need to communicate how jobs provide purpose, opportunity for mastery of skills, and autonomy, as these factors drive engagement more than power and responsibility. Gamification techniques that address core motivations and illustrate success can be effective ways to engage and develop hourly staff.

2. According to the US
Department of Labor,
nearly three in five
American workers—
over 75 million—are
paid by the hour.

3. But while businesses see significant advantages to
hourly hiring, employees aren’t so keen.
Mercer’s Attraction and
Retention Survey showed levels
of employee engagement
dropped by almost 2x
from 2010-2012

4. Hourly workers are seriously
restless and unengaged,
and that can be costly.
So what can you do to change that?

5. According to The Wilson Group, hourly workers aren’t
driven by gaining power and responsibility like traditional
professionals, but by job security and are motivated
primarily by purpose, mastery and autonomy.
“Get” your employees

6. Communicate what the
company finds valuable, and
convey success
Let hourly workers know
what skills and assets are
important and where they
stand in relation to others,
as well as where they may
have opportunities to
improve and become
more valuable.

7. Purpose
is the sense that what
you’re doing makes a
difference.
Mastery
is the desire to get better
at something meaningful.
Autonomy
is the desire to direct
one‘s own life.
Implement a program that
responds to core motivations,
assigns value and illustrates
success

8. Gamification was designed for the specific
purpose of motivating and engaging people.
It directly addresses the needs and
desires of target audiences and is
a catalyst for engagement, which
leads to career development for
hourly employees, adding more
value to your business.

9. The Wilson Group’s research found overall satisfaction
tends to suffer among lower-wage, hourly employees.
Be a catalyst for your hourly
employees so they can achieve
success and they will respond
with gratitude, loyalty and a
deeper sense of engagement.
It’s good business.

10. Are your hourly employees motivated?
Click here to download our free white paper
“The Secret to Motivating
Hourly Employees”