BULK SMS • Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. WHY TO USE BULK SMS • Open Rates 98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database – choose SMS every time. • Speed and Flexibility All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in bulk SMS marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries. A bulk SMS service such as that offered by Text Republic, allows businesses to immediately respond to the events of the day or to a competitor’s promotions almost instantaneously. • Low Cost and High ROI Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. • Highly Targeted The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible. As bulk SMS marketing is permission based everyone who receives a message will - a) already have a relationship with you, and; b) have agreed to receive marketing messages from you. • Personalisation SMS messages can be personalised to the recipient and delivered to their pockets within seconds. They can also be personalised based on the customer’s previous buying behaviour and demographics. They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of personalisation in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well as having a uniquely powerful impact on the recipient.

1. Benefits of Bulk SMS

2. BULK SMS
Bulk Messaging is the dissemination of large numbers of SMS
messages for delivery to mobile phone terminals. It is used by media
companies, enterprises, banks (for marketing and fraud control) and
consumer brands for a variety of purposes including entertainment,
enterprise and mobile marketing.

3. WHY TO USE BULK SMS
Open Rates
98% of all SMS messages are opened and read by the recipient,
and on average within five seconds. That alone sounds impressive
but when compared to the 20% average open rates of email it’s
even better. Not to mention the fact that of those 20% of e-mails
that are actually opened the average open time on these is about
forty eight hours. So if you want to make sure that your message
is seen by the highest percentage of people in your marketing
database – choose SMS every time.

4. Speed and Flexibility
All businesses should be geared to react to the fluidity of the
modern business world, as flexibility and adaptability are key to
reacting to the ever changing market conditions. With the virtual
zero lead time in bulk SMS marketing, campaigns can be conceived of
and delivered to their target audience in a matter of minutes. This
can be used to drive footfall on a slow day or clear old stock ahead of
new deliveries. A bulk SMS service such as that offered by Text
Republic, allows businesses to immediately respond to the events of
the day or to a competitor’s promotions almost instantaneously.

5. Low Cost and High ROI
Newspaper ads, TV commercials and almost all forms of
outdoor advertising are cost prohibitive for most small to
medium sized businesses. Bulk SMS marketing on the other
hand has such low set up and running costs that campaigns can
be launched and executed for a tiny fraction of costs associated
with the more traditional marketing methods.

6. Highly Targeted
The days when business owners and marketing managers could
send out marketing messages into the ether in the hope that they
would land on their target audience are over. For any company
with even one eye on costs, it’s now essential that every
marketing message is as highly targeted as possible. As bulk SMS
marketing is permission based everyone who receives a message
will -
a) Already have a relationship with you, and;
b) Have agreed to receive marketing messages from you.

7. Personalisation
SMS messages can be personalised to the recipient and
delivered to their pockets within seconds. They can also be
personalised based on the customer’s previous buying behaviour
and demographics. They can even be location based as well as
individually sculpted based on different stores and different
regions of the country. To try and achieve this level of
personalisation in any other form of marketing would be a very
costly exercise. With bulk SMS however, it can be done for almost
no extra cost as well as having a uniquely powerful impact on the
recipient.

8. The benefits of using BULK SMS
 SMS is Personal. It goes straight to the recipient’s mobile
phone. The message is literally delivered directly into their
hand.
 Real-time two-way SMS communication. Receive replies to your
bulk SMS messages.
 An SMS message can reach a customer wherever they are.
 You can get your message out efficiently to the required group.
 You can send individual messages or group messages.
 If the cell phone is off or out of signal range, the message will
arrive at the recipients phone if it is switched on or receives
signal within 48 hours of sending.

9.  SMS can be stored for use at a later stage.
 SMS can be forwarded.
 SMS can be easily tracked using the delivery reports. You are
able to see which messages were delivered to which mobile
numbers.
 SMS messages can be scheduled to go out at a certain date
and time.
 Your message gets across in 160 characters or less. Short and
sweet.
 You can send bulk SMS messages from your computer.

10. Benefits of BULK SMS vs Emailing/Online:
 Email/computer is not always readily available.
 A client/customer will almost always have their cell
phone on them. The chances the recipient receiving
and reading the message is very high.
 People are more likely to receive and read an SMS than
an email.
 More people have access to a cell phone than they do
the internet.
 Cell phones do not have a spam box. Many emails are
“lost” because of the junk mail filter.

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