This is a breakdown of the progress we made here at 1701 Homes in 2021. We had a great year and wanted to share this with our team, our crews, our investors, friends and family, along with anyone else that may be interested in learning more.

1. 20211
YEAR IN REVIEW

2. 2

3. 20213
COMPANY VISION

4. 4
C O R E V A L U E S
1. Do the Right Thing
2. Improve Continuously
3. Go Further Together
4. Be a Good Neighbor
5. Find A-Players
6. Treat Team Like Gold
7. Seize Opportunity
8. Have Guts Be Smart
9. Have Fun
10. Give Back
C O R E F O C U S
Passion Statement
Use our Vision, Talents and
Resources to positively impact
Families and communities!
Our Niche
We believe that in our business,
“It’s All Connected”. Our goal is
to build a Strong Real Estate
Family by Bringing together an
Extremely Fragmented Industry.
3 U N I Q U E S
1. We think BIG!
2. We take care of our
Team and Team’s
Families.
3. We bring deep
business experience
to a relatively
unsophisticated
fragmented market.
1 0 - Y E A R T A R G E T
Flips
286 Opportunities
Wholesale
1768 Wholesales @ 17 Markets
Rentals
1000 Michigan Rental Properties
1701 COMPANY VISION

5. 2021
FLIPPING
5

6. 1
FLIPPING
Top 10 2021 Accomplishments
…
6
Completed our
1st Airbnb
Anaconda
Bought our 1st
Detroit House
Outer Drive
Bought 75%
Finished Materials
on Amazon
Sold 1st
$100k Profit House
Seymour Lake
2
7
3
8
4
9
5
10
Sold 1st $800k+
house…
Melody Lane
Owned 33 Homes
at one time
3 Successful
Joint Ventures
Sold 1st
~30-Acre House
Baldwin
Added 5 new
construction crews
Total of 9
Over $13 Million
Dollars Invested
Thank You!

7. 2965 Fairway
Southfield, MI 48033
June 14, 2021
396 Hickory Lane
Lapeer, MI 48446
June 24, 2021
373 Anaconda
Commerce Twp., MI 48382
June 31, 2021
7
Jan. 1 - Mar. 31, 2021
Q1
REO
Lincoln Park, MI 48146
February 5, 2021
Brady
Redford, MI 48240
February 12, 2021
Jamm
Lake Orion, MI 48359
February 12, 2021
Farley
Clarkston, MI 48346
February 22, 2021
Brookdale
Farmington Hills, MI 48336
February 26, 2021
Mesle St.
Roseville, MI 48066
March 19, 2021
Gale
White Lake, MI 48386
March 24, 2021
Hazel
Lincoln Park, MI 48146
March 26, 2021
Armada CT.
Westland, MI 48186
March 26, 2021
Decker
Walled Lake, MI 48390
March 30, 2021
Syracuse
Taylor, MI 48180
April 5, 2021
Superior
Taylor, MI 48180
April 9, 2021
Fleming
Hamtramck, MI 48212
April 28, 2021
Dearborn Ave.
Rochester Hills, MI 48309
May 5, 2021
Gary
Dearborn, MI 48126
May 13, 2021
Christine
Westland, MI 48186
May 14, 2021
Coon Creek
Armada, MI 48005
May 18, 2021
Oakshire
Berkley, MI 48072
May 20, 2021
Middlebelt
Romulus, MI 48323
May 25, 2021
Maxwell
Warren, MI 48091
June 3, 2021
Fairway
Southfield, MI 48033
June 14, 2021
Hickory Lane
Lapeer, MI 48446
June 24, 2021
Anaconda
Commerce Twp., MI 48382
June 31, 2021
Blair
Royal Oak, MI 48067
July 1, 2021
Winsome
Fraser, MI 48026
July 12, 2021
Sunset Blvd.
Lathrup Village, MI 48076
July 14, 2021
Rhonswood
Farmington Hills, MI 48335
July 23, 2021
N. Melborn
Dearborn, MI 48128
September 2, 2021
Cresthaven dr.
Waterford, MI 48328
September 3, 2021
Trombley
Harrison Twp., MI 48045
September 15, 2021
Lafayette St.
Dearborn, MI 48127
September 29, 2021
S. Harvey
Westland, MI 48186
September 21, 2021
Outer Dr.
Detroit, MI 48219
September 24, 2021
Columbia
Algonac, MI 48001
September 30, 2021
Lee
Algonac, MI 48001
September 30, 2021
Pebble Creek Woods
West Bloomfield, MI 48322
October 5, 2021
Woodside
Harper Woods, MI 48225
October 8, 2021
Pardee
Taylor, MI 48180
October 13, 2021
W. 14 Mile
Beverly Hills, Mi 48025
October 15, 2021
Hart
Huntington Woods, MI 48070
October 20, 2021
Washtenaw
Harper Woods,MI 48225
October 28, 2021
E Avondale Circle
Ypsilanti, MI 48198
October 29, 2021
Hanover
Lincoln Park, MI 48146
October 29, 2021
Ruehle
St. Clair Shores, MI 48081
November 9, 2021
Haverhill
Detroit, MI 48224
November 16, 2021
Student
Redford, MI 48239
December 20, 2021
Jerome
Oak Park, MI 48237
December 21, 2021
Hessel
Rochester Hills, MI 48307
December 22, 2021
Hunters Ridge
Bloomfield Hills, MI 48304
December 23, 2021
Devonshire
Pleasant Ridge, MI 48069
December 30, 2021
Bemis
Belleville, MI 48111
December 30, 2021
Six Mile Rd.
Whitmore Lake, MI 48189
December 30, 2021
April 1 - June 30, 2021
Q2 July 1 - September 30, 2021 October 1 - December 31, 2021
Q3 Q4

8. 2021
WHOLESALE
8

9. 1
WHOLESALE
Top 10 2021 Accomplishments
…
6
Sold Record Number
22 Contracts
2
7
3
8
4
9
5
10
Big Technology
Stack Moves
Fully Transitioned
to Salesforce
CRM
Implementing
REI Sift for Niche
Marketing
Added
Batchleads I/O for
Lists & Skip Tracing
Added Launch
Control for
Texting
Added MOJO
Dialer for
Outbound Calls
Added
Deal Machine
for Driving for
Dollars
Hired a
New Dispo Guy,
Outbound Caller
and Texter
Sent over 72,000
Pieces of Marketing

10. 2021
OUR CORE TEAM
10

11. Todd Albery,
CO-Owner 1701 Homes
Bryan Kunka,
Co-Owner 1701 Homes
Jen Laming,
COO of Wholesale
Nikkole Wyrąbkiewicz,
COO of Flipping
Hailey Kunka,
Marketing Specialist
Chris Laming,
1701 Tradesman
Pete
1701 Tradesman
Dave Call Jr.,
1701 Acquisitions
Brandon Woodbeck,
1701 Dispositions
Thomas Ihrie,
1701 Acquisitions
Wholesale
Flipping
Ed Butler
The Flipping Reality Host
Bri
AirBnB
Kirk Yates,
Accounting

12. 2021
OUR FLIPPING CREWS
12

13. Maztop Construction SBK Home Services R&L Renovations
Bradison Renovations JF True Solutions 21st Century Homes
KSJ
Mike Manns & Crew
Detroit Tile Pros
1
6
2
7
3
8 9
4
5

14. 2021
SOCIAL MEDIA
14

15. 15
SOCIAL MEDIA
Our Content Strategies across Platforms
Daily Dose of 1701
#MotivationalMonday
#TeambuildingTuesday
#WalkthroughWednesday
#ThrowbackThursday
#FlippingFriday
House Status Posts
Just Listed
Just Purchased
Just Sold
Pending
Coming Soon
Before & Afters
Stories: This or That
7 x 1701
3D Renderings
Mood/Inspo Board
FB Live
The Flipping Reality
The “bad” and the “ugly” in
the business
The Flipping Reality Pro
How to do the “good” in the
business and avoid the bad
Live walkthroughs
7 x 1701
Mood/Inspo Boards
7 x 1701 Blog
Before & After Boards
3D Renderings
Daily Dose of 1701
#MotivationalMonday
#TeambuildingTuesday
#WalkthroughWednesday
#ThrowbackThursday
#FlippingFriday
House Status Posts
Just Listed
Just Purchased
Just Sold
Pending
Coming Soon
Before & Afters
IGTV
3D Renderings
Mood/Inspo Board

16. 202116
SOCIAL MEDIA
Instagram & Facebook Stories/Posts

17. 202117
#MotivationMonday #TeamBuildingTuesday #WalkthroughWednesday #ThrowbackThursday #FlippingFriday
Have consistent content to post
Have a thought-out plan
Have a healthy mix of content
Show what we’re doing as a company
→ Motivate our crews &
subcontractors
→ Start our weeks out on a
positive note
→ Motivate our followers
→ We do a lot as a
company and with our
crews so on Tuesday’s
we get to share a little
of that fun!
Walkthrough videos of…
→ Potential house
purchases
→ House progress
→ The Flipping Reality
→ YouTube videos
→ Previous before &
after
→ Past company photos
and memories
→ Learnings from previous
experiences
An open day to post…
→ Weekly recaps
→ Random flipping
info/facts
→ Accomplishments
Weekly Content Plan
SOCIAL MEDIA Our Social Media Content Plan.
Developed to…

18. 202118
SOCIAL MEDIA
YouTube | The Flipping Reality

19. 2021
BEFORE & AFTER
19
Highlights

20. Before AFTER Before
AFTER
MELBORN
Dearborn

21. MELBORN
Dearborn
Before
Before
AFTER
AFTER

22. BROOKDALE
Farmington Hills
Before AFTER

23. BROOKDALE
Farmington Hills
Before AFTER
AFTER
Before

24. MELODY LANE
Milford
Before AFTER
AFTER
Before

25. MELODY LANE
Milford
Before
Before
AFTER
AFTER

26. MELODY LANE
Milford
AFTER
AFTER
Before
Before

27. MELODY LANE
Milford
Before
c
Before
AFTER
AFTER

28. MIDDLEBELT
Romulus
Before AFTER

29. MIDDLEBELT
Romulus
Before Before
Before
AFTER aFTER
AFTER

30. SYRACUSE
Taylor
Before
Before
aFTER AFTER

31. ANACONDA
Commerce Twp.
Before
Before AFTER
AFTER

32. PARDEE
Taylor
Before
c
Before
c
Before
c
AFTER AFTER AFTER

33. BLAIR
Royal Oak
Before
c
Before
c
AFTER
AFTER

34. Royal Oak
BLAIR
Before
c
Before
c
AFTER
AFTER
Before
c
AFTER
AFTER
BLAIR
Royal Oak

35. BLAIR
Royal Oak
Before
c
AFTER
Before
c
AFTER

36. BLAIR
Royal Oak
Before
c
Before
c
After
AFTER

37. 2021
A YEAR FULL OF FUN
37

38. PARDEE | Taylor
AKA “Bug Pardee”
Pardee was a great house, but was infested with fleas!
We had to have it exterminated several times throughout
the process and Bryan even stepped up and vacuumed
to make sure they were gone!

39. BLAIR | Royal Oak
Joint Venture
Lot’s of fun over here
planning the right
layout, finishes and final
touches.

40. HICKORY LN. | Lapeer
Putting our thinking caps on
and coming up with game plans
on layout, design, deck plans
and more!

41. HICKORY LN. | Lapeer
The Maztop construction team
hard at work…
executing our plan flawlessly!

42. HICKORY LN. |
Lapeer
It takes a village to
complete these houses
(especially the larger
projects)
Neil, our favorite HVAC expert helping us run a
completely new Mechanical system!
Bryan decided to test out
our new 🚽 location!
Matt building his third
AMAZING deck for us!
A surprise celebration for Nikkole’s birthday!
Making plans for our next Airbnb with Bri!

43. FARLEY | Clarkston
Farley was a chalk from day 1,
but The R&L team worked hard to make it a
beautiful house again.

44. FARLEY | Clarkston
We always find a way to have fun!

45. The Kids of 1701!

46. Brookdale |
Farmington Hills
Joint Venture
We took some risks
at this house but they
sure paid off in the end!

47. Our 2021 Traction Meeting
We dedicated an entire day to work
ON the business instead of IN the business
✔ Core Values
✔ 10 Year Target
✔ Processes
✔ 1 & 10 Year Plan
✔ And More!

48. TROMBLEY | Harrison Twp.
At 1701, we 💙 celebrating birthdays
with our crews!

49. CHRIS LAMING |
1701 Tradesman
There’s a lot of people we count on to
keep on going… Chris is at the top of
that list! As you can see, he knows a
little about A LOT, and IF he doesn’t
know how to fix it he finds a way!

50. GALE | White Lake
We’re having a ton of fun while working on the game
plan for this house on Pontiac Lake

51. ED BUTLER |
The Flipping Reality Host
Ed

52. ANACONDA |
Commerce Twp.
✔Making plans
✔Designing 1st Airbnb
✔Taking Naps
✔Having fun

53. ANACONDA |
Commerce Twp.
✔Making plans
✔Designing 1st Airbnb
✔Taking Naps
✔Having fun

55. HAILEY KUNKA | Marketing Specialist
Hailey’s welcome to 1701 Party… “Mexican Style”

56. MELODY LANE | Milford
All of our houses take a lot of people and effort,
but Melody required a village to complete.
Everyone really came together to help us with
our first $800k+ house!

57. MELODY LANE | Milford
All of our houses take a lot of people and
effort, but Melody required a village to
complete. Everyone really came together to
help us with our first $800k+ house!

58. COON CREEK | Armada
JF True Solutions Crew working hard on one of our most difficult
houses!

59. Celebrating Hailey’s 1st Day, Birthdays, and Lunch Breaks!

60. Tony | Quality Work Granite & Stone

61. Celebrating Jen’s Birthday

62. It was a perfect day for a team meeting in Algonac!

63. Got stuck in a “little” snow storm!
Nothing like having your awesome investors walk a quarter-mile through snow on a driveway that I (Todd) decided
not to plow every time it snowed just to save $150. My car was also the one that got stuck! :)

66. “Those of you who think you know everything
are annoying to do those of us who do” said our Tradesman Extraordinaire
Chris to his wife and our new Wholesale COO Jen!

67. 67