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we craft purposeful brand experiences
2
Our Story
Our Core Services
Executive Management Team
Case Studies
Jabil Circuit. Web Development and Creative Design
Big Storm Brewing Co. Branding, Traditional Advertising, Media Buys
Trade Price Tiles. Ecommerce
Foundry Labs
Community Involvement
Tampa Downtown Partnership. Rebranding Initiative
Sunshine Grand Prix. Marketing and Digital Communications
The Channel District. Supporting Residents and Business Owners
Let’s Work Together
what’s inside
7
19
26
8
15
4
4
OUR STORY
It began with a simple goal –
aggregate the best and brightest traditional
and digital marketing talent in the Tampa Bay
area under one roof. Today, Foundry 119 rep-
resents a constantly evolving collaboration of
laser focused on delivering tangible results for
its portfolio of client partners.
likeminded,innovativeand
passionateprofessionals
While we craft solutions from a
combination of strategy, branding,
and cutting-edge technology,
they all share one common goal
produce
truly
measurable
results
OUR core SERVICES
mobileapplications• infographics• branding
datavisualization• websitedevelopment
ecommercesolutions• productdesign
logocreation• contentmarketing• interaction
design• strategicconsulting• annualreports
presentationdecks• socialmediastrategy
pay-per-clickstrategy
We love
working with
companies
that think
outside
the box and
ideasthat
challenge
the norm
7
BRYAN HYDE
As an early pioneer of digital marketing, Bryan
Hyde specializes in leveraging data to develop
and implement industry-leading cross-channel
campaigns. Bryan’s digital expertise was a key
component in the acquisition of Discount Park
and Ride, a product of Foundry Labs, where he
was instrumental in the development, growth
and success of the company’s paid and organic
search programs. Bryan is a graduate of the Uni-
versity of South Florida and an active speaker at
industry events across Central Florida.
ALEX MININGHAM
Alex Miningham has an MBA from Florida State
University and is an entrepreneur with a passion
fortechnologyandinnovation.Overhiscareer,Alex
has co-founded four different companies across
a multitude of industries, leading two of them
through acquisition. Alex currently plays an active
roleinFoundry119andalsooverseesitsLabsDivi-
sion where he provides strategic direction for new
technology-basedprojects.Alexservesonmultiple
boards of non-profit organizations and consistent-
ly stays active in the local Tampa Bay community.
Matthew BRANSON
Matthew Branson’s diverse background brings
a combination of business and technical acu-
men to Foundry 119’s leadership team where
he’s been responsible for the innovative devel-
opment and deployment of core operational and
business processes. In 2013, Matt co-founded
a boutique marketing consultancy, which was
later acquired by Foundry 119. Matt’s unique
marketing approach focuses on streamlining
operational efficiencies in order to maximize
profitability through the use of technology.
EXECUTIVE MANAGEMENT TEAM
8
our portfolio
a look inside
BILLION IN
ANNUAL REVENUE
$17.9 LOCATIONS IN
26 COUNTRIES101EMPLOYEES180,000
DigitalCommunication
Overhaul
Jabil Circuit’s web
properties needed an
overhaul so that their
core offerings could be
communicated more
clearly and effectively.
Working directly with Jabil’s corporate communi-
cations team and internal CMS platform, Foundry
119 developed and helped deploy the new mobile
responsive Jabil.com website, supported content
translations for subsidiary web properties glob-
ally, developed an interactive sales application
and redesigned and developed the Jabil supplier
portal. Throughout these projects, Jabil was able
to utilize its internal resources more effectively and
efficiently in order to help streamline the organi-
zation’s overall marketing and digital communica-
tions initiatives worldwide.
jabil
web development and creative design
2 new taproom
openings in 2016Fastest growing craft
brewery in Florida120%increased social
media following
Result-Driven
Rebranding
Big Storm Brewery
was searching for a
creative agency to help
take their brand to the
next level.
Tampa, Florida’s fastest growing craft brewery was
struggling with a fragmented brand image, so they
enlisted Foundry 119 to tackle a full rebranding
campaign they could leverage to scale regionally.
What started with a new logo and accompanying
branding guide, quickly developed into new can
and box designs for Big Storm’s core beers, a dig-
ital facelift and a new website. They also received
a traditional and digital advertising campaign with
accompanying photography, creative direction for
their new taprooms and an executable, effective
social media strategy.
big storm brewing co.
branding, traditional advertising, media buys
111%improved conversion
rate by
more
transactions254% new user traffic
increased by 71%
96% more
revenue
Trade Price Tiles was
struggling to expand
their business and
their online pres-
ence through organic
search engine traffic.
The Foundry 119 team was able to find their
indexing issues, perform a true CRO analysis,
and establish a PR program that effectively
marketed their brand and greatly improved
their marketability. Lastly, to improve their user
experience, we performed a complete redesign
of their website to better align with their target
customer’s tastes.
trade price tiles
ecommerce
15
Foundry 119 is incredibly passionate about
that enhance opportunities for economic suc-
cess in the Tampa Bay area, especially
the Channel District. Our involvement with
non-profit organizations, local events and
community projects resonates throughout
the entire company.
community involvement
supportinglocaland
regionalinitiatives
tampa downtown partnership
community involvement
Tampa Downtown
Partnership was
looking for a creative
partner to spearhead
its corporate rebrand-
ing initiative.
Tampa Downtown Partnership, a not-for-profit 501(c)
(6) organization, turned to Foundry 119 to refresh
their corporate brand image, complete with new print
collateral and a marketing campaign in order to accel-
erate and enhance the promotion of the Special Ser-
vicesDistrict.AbrandnewGuidebookandDining&En-
tertainment Guide for Downtown Tampa, distributed
toover500locations,werejustacoupleoftheprojects
Foundry 119 designed and developed in order to
support the Partnership’s initiatives.
17
sunshine grand prix
community involvement
The Sunshine Grand
Prix was looking for a
local agency partner
to help promote its
inaugural event.
The Florida Cycling Foundation, a nonprofit 501(c)
(3) charitable organization, turned to Foundry 119
to help support the marketing and communications
initiatives for its first ever Sunshine Grand Prix
cycling event located across Tampa Bay, Florida.
Foundry 119’s responsibilities included branding the
event, designing the sponsorship booklet used to
attract funding and the design and development of
the event website. Excited about the event’s impact
on the local community, Alex Miningham, decided to
take an active seat on the event’s Board of Directors.
18
channel district
community alliance
community involvement
The Channel District
needed a community
voice to support its
residents and
business owners.
The Channel District Community Alliance, a nonprofit
501(c)(3) neighborhood association, incorporated in
2015 with the primary goals of revitalizing the district
and supporting the local residents and business own-
ers with a unified voice. Foundry 119 gave the com-
munity a fresh look and feel through the design and
development of a new association website, assisted
with targeted email campaigns and social media
strategy and also offered a helping hand in commu-
nity wide event marketing programs. As a Channel
District business, Foundry 119 was exceptionally
proud to be given the opportunity to work with local
community leaders on this project.
embrace
innovation
promote
entrepreneurship
take
products
to market
19
foundry labs
21
Staying aheadof the curve is immensely
important to us. Whether we’re developing
proprietary algorithmsor building new tools
utilizing the latest platforms, innovationis
at the heart of what we do.
Software Development, Product Development, Data Aggregation and
Manipulation, Automation, Process Innovation, Research and Development
CORE COMPETENCIES
innovation
we embrace
foundry labs
23
Whether it’s an ideathat’s been floating around the
office, or a startuplooking to shakethings up,
we foster entrepreneurial spirit. We love working with
companiesthat strive to createoriginal
ideas that challengethe status quo.
StartupIncubationandConsulting,Funding,Research&Development,Product
Development & Launch Consultation
FOCUS AREAS
entrepreneurship
we promote
foundry labs
25
It all started with one thing in mind -- disrupt the way
people pre-pay for airport parking online. Custom
builtcompletely in-house, DiscountParkandRide.
com is a reservationtechnology company and
leading provider of off-airport parking reservations for over
80facilitiesacross 23differentairport
and seaport markets in the United States.
DiscountParkandRide.com was acquired by leading Toronto based parking,
transit and tolling technology company, LocoMobi Inc. in December 2015.
EXIT STRATEGY
products
market
we take
to
26
let’s work together
Contact us
Want to know a little more
about the serviceswe offer?
Just want to say hello?
Whatever your goal, we’d love
to get to knowyou.
USA
119 North 11th Street #300c
Tampa, FL 33602
CANADA
147 Liberty Street, Suite 54
Toronto, ON M6K 3G3
call:
813-512-2965
or email:
info@foundry119.com

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Foundry Book

  • 1. we craft purposeful brand experiences
  • 2. 2 Our Story Our Core Services Executive Management Team Case Studies Jabil Circuit. Web Development and Creative Design Big Storm Brewing Co. Branding, Traditional Advertising, Media Buys Trade Price Tiles. Ecommerce Foundry Labs Community Involvement Tampa Downtown Partnership. Rebranding Initiative Sunshine Grand Prix. Marketing and Digital Communications The Channel District. Supporting Residents and Business Owners Let’s Work Together what’s inside 7 19 26 8 15 4
  • 3.
  • 4. 4 OUR STORY It began with a simple goal – aggregate the best and brightest traditional and digital marketing talent in the Tampa Bay area under one roof. Today, Foundry 119 rep- resents a constantly evolving collaboration of laser focused on delivering tangible results for its portfolio of client partners. likeminded,innovativeand passionateprofessionals
  • 5. While we craft solutions from a combination of strategy, branding, and cutting-edge technology, they all share one common goal produce truly measurable results OUR core SERVICES mobileapplications• infographics• branding datavisualization• websitedevelopment ecommercesolutions• productdesign logocreation• contentmarketing• interaction design• strategicconsulting• annualreports presentationdecks• socialmediastrategy pay-per-clickstrategy
  • 6. We love working with companies that think outside the box and ideasthat challenge the norm
  • 7. 7 BRYAN HYDE As an early pioneer of digital marketing, Bryan Hyde specializes in leveraging data to develop and implement industry-leading cross-channel campaigns. Bryan’s digital expertise was a key component in the acquisition of Discount Park and Ride, a product of Foundry Labs, where he was instrumental in the development, growth and success of the company’s paid and organic search programs. Bryan is a graduate of the Uni- versity of South Florida and an active speaker at industry events across Central Florida. ALEX MININGHAM Alex Miningham has an MBA from Florida State University and is an entrepreneur with a passion fortechnologyandinnovation.Overhiscareer,Alex has co-founded four different companies across a multitude of industries, leading two of them through acquisition. Alex currently plays an active roleinFoundry119andalsooverseesitsLabsDivi- sion where he provides strategic direction for new technology-basedprojects.Alexservesonmultiple boards of non-profit organizations and consistent- ly stays active in the local Tampa Bay community. Matthew BRANSON Matthew Branson’s diverse background brings a combination of business and technical acu- men to Foundry 119’s leadership team where he’s been responsible for the innovative devel- opment and deployment of core operational and business processes. In 2013, Matt co-founded a boutique marketing consultancy, which was later acquired by Foundry 119. Matt’s unique marketing approach focuses on streamlining operational efficiencies in order to maximize profitability through the use of technology. EXECUTIVE MANAGEMENT TEAM
  • 9. BILLION IN ANNUAL REVENUE $17.9 LOCATIONS IN 26 COUNTRIES101EMPLOYEES180,000 DigitalCommunication Overhaul
  • 10. Jabil Circuit’s web properties needed an overhaul so that their core offerings could be communicated more clearly and effectively. Working directly with Jabil’s corporate communi- cations team and internal CMS platform, Foundry 119 developed and helped deploy the new mobile responsive Jabil.com website, supported content translations for subsidiary web properties glob- ally, developed an interactive sales application and redesigned and developed the Jabil supplier portal. Throughout these projects, Jabil was able to utilize its internal resources more effectively and efficiently in order to help streamline the organi- zation’s overall marketing and digital communica- tions initiatives worldwide. jabil web development and creative design
  • 11. 2 new taproom openings in 2016Fastest growing craft brewery in Florida120%increased social media following Result-Driven Rebranding
  • 12. Big Storm Brewery was searching for a creative agency to help take their brand to the next level. Tampa, Florida’s fastest growing craft brewery was struggling with a fragmented brand image, so they enlisted Foundry 119 to tackle a full rebranding campaign they could leverage to scale regionally. What started with a new logo and accompanying branding guide, quickly developed into new can and box designs for Big Storm’s core beers, a dig- ital facelift and a new website. They also received a traditional and digital advertising campaign with accompanying photography, creative direction for their new taprooms and an executable, effective social media strategy. big storm brewing co. branding, traditional advertising, media buys
  • 13. 111%improved conversion rate by more transactions254% new user traffic increased by 71% 96% more revenue
  • 14. Trade Price Tiles was struggling to expand their business and their online pres- ence through organic search engine traffic. The Foundry 119 team was able to find their indexing issues, perform a true CRO analysis, and establish a PR program that effectively marketed their brand and greatly improved their marketability. Lastly, to improve their user experience, we performed a complete redesign of their website to better align with their target customer’s tastes. trade price tiles ecommerce
  • 15. 15 Foundry 119 is incredibly passionate about that enhance opportunities for economic suc- cess in the Tampa Bay area, especially the Channel District. Our involvement with non-profit organizations, local events and community projects resonates throughout the entire company. community involvement supportinglocaland regionalinitiatives
  • 16. tampa downtown partnership community involvement Tampa Downtown Partnership was looking for a creative partner to spearhead its corporate rebrand- ing initiative. Tampa Downtown Partnership, a not-for-profit 501(c) (6) organization, turned to Foundry 119 to refresh their corporate brand image, complete with new print collateral and a marketing campaign in order to accel- erate and enhance the promotion of the Special Ser- vicesDistrict.AbrandnewGuidebookandDining&En- tertainment Guide for Downtown Tampa, distributed toover500locations,werejustacoupleoftheprojects Foundry 119 designed and developed in order to support the Partnership’s initiatives.
  • 17. 17 sunshine grand prix community involvement The Sunshine Grand Prix was looking for a local agency partner to help promote its inaugural event. The Florida Cycling Foundation, a nonprofit 501(c) (3) charitable organization, turned to Foundry 119 to help support the marketing and communications initiatives for its first ever Sunshine Grand Prix cycling event located across Tampa Bay, Florida. Foundry 119’s responsibilities included branding the event, designing the sponsorship booklet used to attract funding and the design and development of the event website. Excited about the event’s impact on the local community, Alex Miningham, decided to take an active seat on the event’s Board of Directors.
  • 18. 18 channel district community alliance community involvement The Channel District needed a community voice to support its residents and business owners. The Channel District Community Alliance, a nonprofit 501(c)(3) neighborhood association, incorporated in 2015 with the primary goals of revitalizing the district and supporting the local residents and business own- ers with a unified voice. Foundry 119 gave the com- munity a fresh look and feel through the design and development of a new association website, assisted with targeted email campaigns and social media strategy and also offered a helping hand in commu- nity wide event marketing programs. As a Channel District business, Foundry 119 was exceptionally proud to be given the opportunity to work with local community leaders on this project.
  • 21. 21 Staying aheadof the curve is immensely important to us. Whether we’re developing proprietary algorithmsor building new tools utilizing the latest platforms, innovationis at the heart of what we do. Software Development, Product Development, Data Aggregation and Manipulation, Automation, Process Innovation, Research and Development CORE COMPETENCIES innovation we embrace
  • 23. 23 Whether it’s an ideathat’s been floating around the office, or a startuplooking to shakethings up, we foster entrepreneurial spirit. We love working with companiesthat strive to createoriginal ideas that challengethe status quo. StartupIncubationandConsulting,Funding,Research&Development,Product Development & Launch Consultation FOCUS AREAS entrepreneurship we promote
  • 25. 25 It all started with one thing in mind -- disrupt the way people pre-pay for airport parking online. Custom builtcompletely in-house, DiscountParkandRide. com is a reservationtechnology company and leading provider of off-airport parking reservations for over 80facilitiesacross 23differentairport and seaport markets in the United States. DiscountParkandRide.com was acquired by leading Toronto based parking, transit and tolling technology company, LocoMobi Inc. in December 2015. EXIT STRATEGY products market we take to
  • 26. 26 let’s work together Contact us Want to know a little more about the serviceswe offer? Just want to say hello? Whatever your goal, we’d love to get to knowyou.
  • 27. USA 119 North 11th Street #300c Tampa, FL 33602 CANADA 147 Liberty Street, Suite 54 Toronto, ON M6K 3G3 call: 813-512-2965 or email: info@foundry119.com