If you're building a landing page one of the most critical components is a strong call to action. In this powerpoint, we show you how to create a powerful CTA and how to design your page with conversion in mind.

1. How to Create Strong
Calls to Action

2. “Call To Action:
Words that urge the reader, listener, or
viewer of a sales promotion message to
take an immediate action.
-Businessdicitionary.com

3. Examples of CTA’s

8. Crazy Eggs Components of a Strong CTA
▧ A no-obligation statement that removes or
reduces risk. “try us, you’ll like us.”
▧ Tell people what to do next.
▧ Encouragement to respond right away.
▧ Don’t give people an option to wait and
think about it.

9. What to put on the button:
▧ Save $150
▧ Claim your free trial
▧ Start riding with Uber
▧ Play Free (Spotify)
▧ Find out more
▧ Grab the template
▧ See the software in action
▧ (From Hubspot.com)

10. Elements of a strong CTAs
▧ Benefits
▧ Urgency
▧ Simplicity
▧ Social Proof

11. netmark.com