Aerospike: Enabling Your Digital Transformation

Enabling Your Digital Transformation
—
June 14, 2017

2Proprietary & Confidential | © 2016 Aerospike Inc. All rightsreserved.[ ]
Hybrid Memory Architectures enable Digital
Transformation in fundamentally different ways. They
deliver:
• Simplicity
• Faster Time to Market
• Business Agility
• Competitive Advantage & lowest TCO
Digital Transformation – The Next Wave

Traditional SOE Architecture Has Significant Limitations
Challenges:
• Complex
• Maintainability
• Durability
• Consistency
• Scalability
• Cost ($)
• Data Lag
Caching Layer
Operational Database
Legacy RDBMS
HDFS BASED
Fast speed – Consumer Scale
Real-time
Consumer Facing
Pricing /
Inventory/Billing
Real-time
Decisioning
Streaming
Data
Legacy Database
(Mainframe)
RDBMS
Database
Transactional
Systems
Enterprise Environment

XDR
Aerospike
Hybrid Memory Systems - Enabling a New Class of Real-time Applications
Aerospike Delivers Predictable Performance, Highest Availability, and Lowest TCO
Legacy Database
(Mainframe)
RDBMS
Database
Transactional
Systems
Enterprise Environment
Powered by High Performance NoSQL
Hybrid Memory Database
Benefits:
• Simplicity
• Maintainability
• Durability
• Consistency
• Scalability
• Cost ($)
• Data Lag Reduced
Real-time
Consumer Facing
Pricing /
Inventory/Billing
Real-time
Decisioning
Streaming
Data
Legacy RDBMS
HDFS BASED

Hybrid Memory Systems - Enabling a New Class of Real-time Applications
Benefits:
• Simplicity
• Maintainability
• Durability
• Consistency
• Scalability
• Cost ($)
• Data Lag Reduced
Real-time
Consumer Facing
Pricing /
Inventory/Billing
Real-time
Decisioning
Streaming
Data
Legacy RDBMS
HDFS BASED
Legacy Database
(Mainframe)
RDBMS
Database
Transactional
Systems
Enterprise Environment Aerospike

What’s Needed to Solve Modern SOE Requirements
Handle high velocity of transactions
For many sites, transaction volumes are
growing geometrically. Scalability is a must.
Handle huge volumes of data
Must hold 100s of TBs per use case.
Non Volatile Memory (NVM)
Allows you to store large volumes of data
with extremely high performance &
consistency. Caching strategies routinely
fail with heavy write use cases.
Lower latency
Responses to queries must consistently
be less than 5 milliseconds.
Reliability
High availability – must be up 24 x 7.
No single point of failure.
Easy to scale & manage
operationally
Database must not require a lot of
manual intervention.
More efficient TCO
Need to reduce server “footprint”
while maintaining performance.
Open & interoperable
Need to leverage existing
infrastructure & solutions.

Aerospike – Enabling Your Digital Transformation
Powered by High
Performance NoSQL
Aerospike – The Next Generation
Operational Database
TRUE HYBRID MEMORY ARCHITECTURE
• No cache required – simpler architecture! Smaller Server Footprint
• Patented Flash Optimization – Log structured File System
• Record Oriented, Schema Free NoSQL KV Store
PREDICTABLE PERFORMANCE
• True Real Time DB engine, multi threaded, massively parallel
• DRAM or Hybrid DRAM/Flash for Persistence
• Stable, Low Latency and high throughput under any condition
• Deployable on Bare Metal, virtualized, containerized, or Cloud
DYNAMIC CLUSTER MANAGEMENT
• Highest Uptime & Availability (5 nines plus), Scalable
• Automatic DB Cluster formation, self healing and dynamic sharding
• Cross Data Center Replication (XDR)
INTELLIGENT CLIENTS
• Machine Learning
• Broad language support (C/C++, Java,C#, Python, Go, Node.js, PHP)
• Patented functionality, DB aware Clients, No load balancers required
• Rich API’s - Accelerated development
TCO
• Optimized for Flash and DRAM
• Demonstrated 10:1 price performance savings
• Up to 10x reduction in servers deployed
• Huge operational efficiency – “Set it and Forget it”
$

Hybrid Memory Architecture - TCO
Year 1
(Millions USD)
Year 2
(Millions USD)
Year 3
(Millions
USD)
Total
(Millions USD)
Cassandra $1.82 $2.53 $3.94 $8.28
AEROSPIKE $1.88 $1.24 $1.85 $4.97
Total OpEx
Savings from
AEROSPIKE
-$0.06 $1.28 $2.09 $3.32

9Proprietary & Confidential || ©2016 Aerospike Inc. All rightsreserved.[ ]
Competitive Enterprise Wins
Aerospike has an ‘Unfair Competitive Advantage’ vis a vis traditional “In Memory” Solutions
Customer Situation Problem Aerospike Solution Customer Win
Charles Schwab DB2+Gemfire cache
150 Servers growing to
1000
Single Aerospike cluster
– 12 servers
- $M in TCO Savings
- 99.9% of all transactions <1ms
PayPal
2 ORCL RAC clusters
+ Terracotta cache
System Stability &
missing SLA’s
3 Aerospike Clusters –
20 Servers each
- Multi $M TCO Savings
- Significant improvement in SLA’s
ThreatMetrix DataStax/Cassandra
168 DataStax Servers
growing to 450+
30 Aerospike Servers –
2 clusters
- $3.25M in TCO Savings over 3 years
Airtel
ORCL Coherence /
DataStax Cassandra
Existing SOE solutions
unstable & Costly
5 POC’s against
Cassandra & ORCL
Coherence – all wins!
Adobe
DataStax/Cassandra
PostgreSQL + cache
Hundreds of cache &
Cassandra Servers
Scalability challenges
Significant reduction of
server footprint – global
deployment

Next Generation Systems of Engagement –
An Emerging Market with Multiple Technologies
Systems of Engagement - TCO
TCO
($)
Scale TB
Systems of Engagement – Many Choices
Alternative
TCO
Aerospike
TCO
Speed
TPS
Scale TB
Significant functional
overlap - Commodity DB
problem set
Unique Functional
Capabilities and High
Value Problem Set

Hybrid Transaction Analytical Processing - HTAP
Definition:
Hybrid transaction/analytical processing (HTAP) is an emerging application
architecture that "breaks the wall" between transaction processing and analytics.
It enables more informed and "in business real time" decision making.
Source: Gartner

Aerospike and HTAP
Aerospike is the database engine for transactional analytics applications
Digital Enterprise rely on Aerospike’s database to enable mission critical applications like
fraud prevention, payment gateways, real-time bidding, msg/chat, packet routing, and IoT.
Hybrid Memory Architecture and enterprise grade features sets Aerospike apart from
any other vendor, enables us to deliver:
• TPS (speed) … greater than 1 tps million per node
• Scale … greater than 5 to 10 TB
• Low Latency … ~ 1 msec per transaction
• Reliability … ~ five 9s
• TCO … the lowest reasonable cost
• CP Mode / DB Consistency (with V4.0)

Insight to
Action Delay
Silo Architecture cannot Support Mission Critical Systems of Engagement
Transaction Servers
Transactional Processing
Fraud Prevention
Call Detail Record
Real-time Bidding
Payment Gateway
Packet Routing
Msg / Chat
Look & Book
eCommerce
Session Management
IoT
Banking
Gaming
Batch
Analytics
Analytics Processing
EDWRDBMS
EnterpriseData Store
Operational
Database
Caching
Layer
Data Integration
Machine
Learning
CHALLENGES Complexity Durability Reliability Data Lag
Maintainability Consistency Scalability Server Sprawl
⏰

Simplified Architecture to Bridge Transaction Analytics Gap – HTAP*
Real-timeTransaction
and Decision Engine
Transactional Analytics
Batch
Analytics
Strategic Insight
EDWRDBMS
EnterpriseData Store
Real-timeAnalysis
and Modelling (ML)
Fraud Prevention
Call Detail Record
Real-time Bidding
Payment Gateway
Packet Routing
Msg / Chat
Look & Book
eCommerce
Session Management
IoT
Banking
Gaming
C / C++
Decision Model Transactional Data
CONNECTORS: Spark, Kafka, Hadoop, ASP.NET
Databaseand
Connectors
Machine
Learning
C / C++
*HTAP as defined by Gartner

Published: 27 April 2017
ID: G00314780
Analyst(s):
Adam M. Ronthal,
Roxane Edjlali
Gartner report covered Aerospike customer case in detail recently
Delivering Digital
Business Value Using
Practical Hybrid
Transactional/Analyt
ical Processing

Inmobi – Aerospike for Real Time Ad Serving
ETL Based Log
Processing
SLA: 24 to 48 hours
Real-time Ad Serving
4TB data per cluster
Actionable Insight
40TB data
XDR
XDR
XDR
Enterprise Data Stores
RDBMSEDW
BI
Micro-batch Batch

Inmobi – Aerospike expansion to HTAP
DATA WAREHOUSE/
DATA LAKE
Actionable insight
& Refresh
40 TB Data
SLA: A few
minutes
Real-time Ad Serving
40TB data per cluster
Deep Analysis
Historical data
XDR
XDR
XDR
XDR
Point of Decision HTAP
Campaign Optimization
that pushes new results
back to edge systems
In Process
HTAP
Decisioning
Algorithms
Matching
RT Behavior
to existing
Insights
Enterprise Data Stores
RDBMSEDW
BI
Micro-batch Batch

Critical Capabilities & Use Cases

CREDIT CARD
PROCESSING SYSTEM
FRAUD DETECTION &
PROTECTION APP
ACCOUNT
BEHAVIOR
ACCOUNT
STATISTICS
STATIC DATA
RULE 1 – PASSED ✔
RULE 2 – PASSED ✔
RULE 3 – FAILED ✗
HISTORICAL
DATA
RULES
RULE 1
RULE 2
RULE 3
…
Challenge
■ Overall SLA 750 ms
■ Loss of Business due to latency
■ Every Credit Card transaction requires
hundreds of DB reads/writes
Need to scale reliably
■ 10 → 100 TB
■ 10B → 100 B objects
■ 200k → I Million+ TPS
Selected Aerospike
■ Built for Flash
■ Predictable Low latency at High Throughput
■ Immediate consistency, no data loss
■ Cross data center (XDR) support
■ 20 Server Cluster
■ Dell 730xd w/ 4NVMe SSDs
Fraud Prevention

Challenge
■ DB2 stores positions for 10 Million customers
■ Must update stock prices, show balances on 300 positions, process
250M transactions, 2 M updates/day
■ Running out of memory, data inconsistencies, restarts take 1 hour
■ 150 Servers -> Growing to 1000
Need to scale reliably
■ 3 → 13 TB
■ 100 → 400 Million objects
■ 200k → I Million TPS
Selected Aerospike
■ Built for Flash
■ Predictable Low latency at High Throughput
■ Immediate consistency, no data loss
■ Cross data center (XDR) support
■ 10 Server Cluster IBM DB2
(MAINFRAME)
Read/Write
Start of Day
Data Loading
End of Day
Reconciliation
Query
REAL-TIME
DATA
FEED
ACCOUNT
POSITIONS
XDR
Fin Serv – Positions System of Record

Challenge
• Edge access to regulate traffic
• Accessible using provisioning applications
(self-serve and through support personnel)
Need for Extremely High Availability,
Reliably, Low latency
• > TBs of data
• 10-100M objects
• 10-200K TPS
Selected Aerospike
• Clustered system
• Predictable low latency at high throughput
• Highly-available and reliable on failure
• Cross data center (XDR) support
SOURCE
DEVICE/USER DESTINATION
Real-Time
Auth. QoS
Billing
Request Execute
Request
Real-Time ChecksConfig Module App
Update Device
User Setting
Hot-Standby
XDR
Telco – Real-Time Billing and Charging Systems

Aerospike: Enabling Your Digital Transformation

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