Aerospike Meetup - Introduction - Ami - 04 March 2020

Next Generation, NoSQL Data Platform
Powering real-time, extreme scale data solutions
Ami Aharonovich
GM, Aerospike Israel
Ami@Aerospike.com

Performance at Scale – Independent 3rd Party Test Results
“When it comes to building real-time persist solutions that have the ability of
performing 10 times the number of reads for every single write, there is nothing
else out there other than Aerospike that can currently meet that objective.”
Theresa Melvin - Chief Architect of AI-Driven Big Data Solutions, HPE

Aerospike vs. Redis:
✓ 2500% increase
Aerospike vs. Cassandra:
✓ 1667% increase @ 15K ops/sec (sustained)
✓ 270% increase @ 92K ops/sec (not sustained)
Aerospike vs. RocksDB:
✓ 300% increase
Performance at Scale – Independent 3rd Party Test Results
“The only solution that can get close with today's technology hardware
and software is Aerospike running on Intel p-mem DIMMs, and that is
about 280,000 sustained read and write operations per second. Which
is about 2,000 percent more than anything else out there.”
Theresa Melvin - Chief Architect of AI-Driven Big Data Solutions, HPE
*Redis could not ‘load’ 500M records in the required timeframe so 50M
records was used for its test
**Cassandra performance dropped ‘off a cliff’ on reads, writes could be
sustained at >90K ops/sec
0 50000 100000 150000 200000 250000
Overall Throughput (ops/sec)
YCSB Workload A - Ops/Sec
Cassanda
RocksDB
Redis
Aerospike
14,996**
79,948
249,980
10,000*
Cassandra

The Aerospike Difference
Patented Flash
Optimized Storage Layer
✓ Significantly higher
performance & IOPS
Multi-threaded
Massively Parallel
✓ ‘Scale up’ and ‘Scale out’
Self-healing
clusters
✓ Superior Uptime,
Availability and Reliability
✓ Single-hop to data
Storage indices in DRAM
Data on optimized SSD’s
✓ Predictable Performance
regardless of scale
patented
Aerospike Hybrid Memory Architecture TM

Legacy Caching Architectures Cannot Scale
Caching
Layer
Data Warehouse Data Lake
Legacy RDBMS HDFS Based
Barriers to Extreme Scalability:
× Overly Complex
× Difficult to Maintain
× Lack Data Consistency
× Poor Durability
× Service Disruptions
× Costly to Maintain
× Performance Degrades
Operational
Database
Enterprise Environment
Transactional
Systems
Legacy Database
(Mainframe)
RDBMS
Database

Data Warehouse Data Lake
Legacy RDBMS HDFS Based
Aerospike Simplifies Real-time Architecture at any Scale
Aerospike
Database
SoE Location 1
SoE Location 2
SoE Location 3
XDR
XDR
Transactional
Systems
Aerospike
Database
XDR
XDR
Enterprise Environment
Transactional
Systems
Legacy Database
(Mainframe)
RDBMS
Database
Delivering Extreme Scalability:
✓ Simplicity
✓ Maintainability
✓ Durability
✓ Strong Consistency
✓ Scalability
✓ Low Cost ($)
✓ Less Data Drag
XDR Legacy RDBMS
Data LakeReal-time Data Warehouse
System of Record Query &
Reporting Store
XDR

The Aerospike Advantage – Benefits of our NoSQL Data Platform
Unmatched Uptime & Reliability
✓ Five-9’s+ of uptime
✓ Dynamic Cluster Management
✓ Strong consistency
Predictable Performance at Any Scale
✓ Patented Flash-optimized storage layer
✓ Supports high data ingestion rates with real-
time, ML-based decisioning
✓ Scales to petabytes
Proven Customer Deployments
✓ Adopted by global industry pioneers
✓ Replaces first-gen NoSQL & caching solutions
✓ 95%+ customer retention
Reduces Complexity & TCO
✓ Solves server sprawl
✓ Lowers cost using Flash,
PMEM instead of DRAM
✓ Can be deployed anywhere

“Free is even too expensive
compared to Aerospike.”
Jason Yanowitz - EVP and CTO,
Signal
TCO savings
$4.2M over 3 years
200 Servers 30 Servers
200K/s Reads+Writes 600K/s Reads+Writes
Dramatic Reduction in Complexity and Cost
450 Servers 60 Servers
“Simplicity of IT Ops frees teams
up for future-looking initiatives.”
Guy Almog - Director of Engineering,
Playtika
TCO savings
$6.9M over 3 years

Powering Real-time Extreme Scale Data Solutions
✓ 30x less false positives
✓ Millions in incremental
revenue every day
Payment Fraud Prevention
✓ PBs of Cold Storage
access < 8ms
✓ 50% higher growth than
competitors
Real-time Bidding
✓ Hyperscale hybrid cloud
deployment
✓ 30% larger cart size
Personalized
Recommendations
✓ Scalable to 1000’s of
European banks
✓ Per transaction cost
under €0.0020
Real-time Digital Payments
✓ 3x server reduction
✓ 3x SLA improvement
Digital Identity Security
✓ Growing to 600M users
✓ 90% cost reduction
Hyper-Personal
Customer 360

ADTECH ECOMMERCE FINANCIAL NEWTECH / MEDIA TELCO GAMING
Powering Industry-Leading Innovation Around the World

Powering Real-time Extreme Scale Data Solutions for Ecommerce/Retail
✓ No customer experience
degradation
✓ Replaced MongoDB
✓ Beat out Redis and
Couchbase
Dynamic Pricing
Orders, Inventory Catalog
✓ Drop Global Distribution
System load 40%
✓ Replaced ehcache and
memcache
Recommendation Engine
Dynamic Pricing
✓ Hyperscale hybrid cloud
deployment
✓ 30% larger cart size
Personalized
Recommendations
✓ Match user to device
and behavior
Application & Identity
Fraud Prevention
✓ Unified customer profile
across CRM, ERP,
Mobile, IoT, Social…
✓ Edge Compute Platform
Customer Experience 360

Powering Real-time Extreme Scale Data Solutions for Financial Services
✓ 30x less false positives
✓ Save ~$5m in fraud/day
✓ Millions in incremental
revenue every day
Payment Fraud Prevention
✓ Scalable to 1000’s of
European banks
✓ Per transaction cost
under €0.0020
Real-time Digital Payments
✓ Cassandra replacement
Digital Identity Security
✓ 40-50x data volume
increase
✓ 20ms SLA
✓ HBase replacement
Real-time Checking
✓ Latency reduced 80%
✓ Throughput increased
400%
✓ 10m+ daily transactions
AI for Credit Card Fraud
Detection
✓ $10K per day saved via
mainframe offloading
✓ 250M transactions & 2M
price updates daily
Pre-Trade Risk Reduction

Powering Real-time Extreme Scale Data Solutions for Ad Tech & MarTech
✓ Simplify homegrown
system on-top of
RocksDB, UDB, HBase
✓ PB scale
Global Data Platform
✓ Capturing bids previously
missed
✓ Access PBs of Cold
Storage < 8ms
✓ Growing 50% faster vs.
rest of industry
Real-time Bidding
✓ 6 datacenters
✓ 10’s billions objects
✓ 10 years uptime
Global Cookie Store
across CRM, ERP,
✓ Demand-Side, Data
Management Platform
✓ 9x server reduction from
Cassandra
DSP, DMP
✓ Extreme HA across 7
datacenters 3 continents
✓ Billions of users
Device ID and Event
History

Powering Real-time Extreme Scale Data Solutions for Newtech
✓ Growing and monetizing
user base
✓ Delivering targeted user
content and advertising
User Profiles
✓ Ride-hailing, Food
Delivery, Payments
✓ 0.5ms @99percentile
✓ Works w/MySQL on AWS
Instant Services
across CRM, ERP,
✓ Endpoint fraud detection
✓ Petabyte scale
✓ GCP, AWS, Kafka,
Elasticsearch
Cybersecurity with ML
✓ Entire database: friends
lists, photos, stories,
interactions, feeds
✓ User profiles
✓ Google Compute Engine
Social Media

Powering Real-time Extreme Scale Data Solutions for Online Gaming and Gambling
✓ Cluster reduced to 1/5th
size for Playstation 4
✓ Cassandra + Redis
replacement in EC2
Social Network Feed
✓ Platform re-architecture
✓ Synchronizing 20m
entities
✓ Multi-cluster, multi-
jurisdiction
User Profile Store
✓ Avoid $40-50k per
month
✓ Replaced Amazon
ElastiCache with Redis
Data Platform
✓ 300% performance boost
✓ $4.2m savings for 3 yrs
Architecture Simplification
✓ Real-time game updates
points and scoring
✓ System of Record with
MySQL
Real-time Updates

TCO Savings with Aerospike vs. Cassandra

Customer and Partner Testimonials
“Aerospike is becoming a key component of our edge
computation story today”
Sandeep Nawathe - Senior Director of Engineering, Adobe Cloud
Platform, Adobe
“Before Aerospike, we were spending more and more
of our time on the care and feeding of Cassandra. With
Aerospike, we’ve now cleared the roadmap and we’re
just focused on adding new functionality to our
platform for our customers.”
Jason Yanowitz - EVP and CTO, Signal
“The ability to replicate data across region is something
that Aerospike provides that very (few) other NoSQL
databases do with ease. Without Aerospike, we’d be
looking for a new NoSQL data store that performs as well
as Aerospike does, and I haven’t seen one out there.”
Henry Snow - VP, Infrastructure, Nielsen Marketing Cloud, Nielsen
“We are extremely delighted to partner with Aerospike to
deploy a high-performance data layer between our digital
channels and core telecom systems to help us manage the
massive scale of data with best performance. This layer
also acts as a cushion for our core telecom platforms and
optimizes the need to scale our core telecom platforms,
resulting in an improved customer experience.”
Harmeen Mehta - Global CIO and Director of Engineering, Bharti
Airtel

Customer and Partner Testimonials, continued
“..literally it takes zero maintenance
to keep Aerospike going”
Burzin Engineer, Founder and Chief
Reliability Officer, PhonePe
“We saved around two thirds of our
hardware costs in a single switch…The
thing I like most about Aerospike is that it
just works.”
Ido Barkan - Software Architect, AppsFlyer
“In Aerospike we have, we have more than 150 hosts
divided on multiple clusters, which is about one petabyte
net solution... Aerospike has a lot of benefits: easy to
scale, flexible hardware that helps us to save money and
time and optimize the ROI…Aerospike is the best key
value store.”
Dotan Gutmacher - Big Data, DevOps & Infrastructure Team
Leader, Cybereason
“We wanted to build pieces that would allow us to
innovate no matter what the market needed. For example,
if we needed to do retargeting, we want to build that on
top of an infrastructure and not have to reinvent a whole
infrastructure to do retargeting, and we were able to do
that.”
John Krystynak - Founder and CTO, AppLovin

Careers @ Aerospike
Senior Software Engineer
Tel Aviv, Israel
https://www.aerospike.com/careers/

Aerospike Meetup - Introduction - Ami - 04 March 2020

Aerospike Meetup - Introduction - Ami - 04 March 2020

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Aerospike Meetup - Introduction - Ami - 04 March 2020