SlideShare a Scribd company logo
1 of 14
Download to read offline
LIVE WEBINAR
Welcome & Housekeeping
Session is being recorded Live chat to the right CC Available, directions to the right
What we'll cover
How content is key to support Developer Relations
How to effectively multipurpose content and why it matters
How to design content to meet the needs of your audience
The future of content for DevRel
1
2
3
4
Our Speakers
Caroline Lewko
Founder, Author of The DevRel Book
Revere, A DevRel Agency
Peter White
Senior Developer & Content Strategist
ContentLab
Content in
Developer Relations:
One Size Doesn't Fit All
Source: The 9th State of Developer Relations report.
57%
57% of DevRels say content marketing
remains the most effective tactic
for developer outreach.
Source: The 9th State of Developer Relations report
Creating
content is no
easy task, but
the results
pay off.
Source: The 9th State of Developer Relations report
The
Developer
Journey
Map
Source:
The DevRel Book
Knowing your community is key
Build a distribution and repurposing plan into
the beginning of your content creation plan
Stop assuming, and always be learning
How to design content to
meet the needs of your
entire audience
Not all
Developers
are the
same
Source: StackOverflow 2022 Developer Survey.
How-to:
Repurposing
& Distributing
Content to
Uplift
Audiences
Providing content in different formats
supports neurodiversity and different
learning styles by providing options that
work for the individual.
Use content as a way to be inclusive of
languages and time zones as well.
What does the future of
content look like in DevRel?
A refreshed approach to content, better
alignment across teams with the
community at the center of efforts
Leading with clear, easy-access
information
More inclusivity and formats available
Better housekeeping of all docs and
consistent auditing and refreshing
Communication is key
Get in touch!
Caroline Lewko
Founder, Author of The DevRel Book
caroline@reverecommunications.com
Peter White
Senior Developer & Content Strategist
hello@contentlab.io
Thanks for attending and
participating today

More Related Content

Similar to Webinar - Developer Relations & Content: One Size Doesn't Fit All

Interviewing at Meetups at WeWork [2018]
Interviewing at Meetups at WeWork [2018]Interviewing at Meetups at WeWork [2018]
Interviewing at Meetups at WeWork [2018]Jon Chang
 
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...AnneNguyen92
 
Why DevRel should care about Software Development metrics
Why DevRel should care about Software Development metricsWhy DevRel should care about Software Development metrics
Why DevRel should care about Software Development metricsAna Jiménez Santamaría
 
Introducing Salesforce Marketing Cloud
Introducing Salesforce Marketing CloudIntroducing Salesforce Marketing Cloud
Introducing Salesforce Marketing CloudDerek Laney
 
Join us at Confee
Join us at ConfeeJoin us at Confee
Join us at ConfeeGabor Orosz
 
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...Carol Huang
 
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
 
BetterUp: Senior Behavioral Scientists
BetterUp: Senior Behavioral ScientistsBetterUp: Senior Behavioral Scientists
BetterUp: Senior Behavioral ScientistsGigi Saca
 
Marketing to Developers
Marketing to DevelopersMarketing to Developers
Marketing to DevelopersKevin Chau
 
8 employer branding must-haves to engage developers
8 employer branding must-haves to engage developers8 employer branding must-haves to engage developers
8 employer branding must-haves to engage developersTaras Makh
 
Sending CRPs Some Love: Our Best Chapter Resources
Sending CRPs Some Love: Our Best Chapter ResourcesSending CRPs Some Love: Our Best Chapter Resources
Sending CRPs Some Love: Our Best Chapter ResourcesBillhighway
 
Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Brain Traffic
 
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...Ana Jiménez Santamaría
 
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)David Cameron
 
Building a developer community in an enterprise world
Building a developer community in an enterprise worldBuilding a developer community in an enterprise world
Building a developer community in an enterprise worldLaura Cowen
 
Center for Non-Profit Success: YouTube 101
Center for Non-Profit Success:  YouTube 101Center for Non-Profit Success:  YouTube 101
Center for Non-Profit Success: YouTube 101Melissa Houghton
 
Stronger together: how to build your cross-team content engine
Stronger together:  how to build your cross-team content engineStronger together:  how to build your cross-team content engine
Stronger together: how to build your cross-team content enginePerry Hewitt
 

Similar to Webinar - Developer Relations & Content: One Size Doesn't Fit All (20)

Interviewing at Meetups at WeWork [2018]
Interviewing at Meetups at WeWork [2018]Interviewing at Meetups at WeWork [2018]
Interviewing at Meetups at WeWork [2018]
 
Designers can Open Source
Designers can Open SourceDesigners can Open Source
Designers can Open Source
 
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...
The Rise of Native Content: Why It's Going to be the World's Leading Ad Chann...
 
Why DevRel should care about Software Development metrics
Why DevRel should care about Software Development metricsWhy DevRel should care about Software Development metrics
Why DevRel should care about Software Development metrics
 
2012 STC-PMC Conference Brochure
2012 STC-PMC Conference Brochure2012 STC-PMC Conference Brochure
2012 STC-PMC Conference Brochure
 
Introducing Salesforce Marketing Cloud
Introducing Salesforce Marketing CloudIntroducing Salesforce Marketing Cloud
Introducing Salesforce Marketing Cloud
 
Join us at Confee
Join us at ConfeeJoin us at Confee
Join us at Confee
 
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
 
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...
 
BetterUp: Senior Behavioral Scientists
BetterUp: Senior Behavioral ScientistsBetterUp: Senior Behavioral Scientists
BetterUp: Senior Behavioral Scientists
 
Marketing to Developers
Marketing to DevelopersMarketing to Developers
Marketing to Developers
 
8 employer branding must-haves to engage developers
8 employer branding must-haves to engage developers8 employer branding must-haves to engage developers
8 employer branding must-haves to engage developers
 
Sending CRPs Some Love: Our Best Chapter Resources
Sending CRPs Some Love: Our Best Chapter ResourcesSending CRPs Some Love: Our Best Chapter Resources
Sending CRPs Some Love: Our Best Chapter Resources
 
Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_
 
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...
Measuring DevRel programs far beyond marketing activities - Ana Jiménez Santa...
 
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)
 
Building a developer community in an enterprise world
Building a developer community in an enterprise worldBuilding a developer community in an enterprise world
Building a developer community in an enterprise world
 
Center for Non-Profit Success: YouTube 101
Center for Non-Profit Success:  YouTube 101Center for Non-Profit Success:  YouTube 101
Center for Non-Profit Success: YouTube 101
 
Center for Non-Profit Success: YouTube 201
Center for Non-Profit Success:  YouTube 201Center for Non-Profit Success:  YouTube 201
Center for Non-Profit Success: YouTube 201
 
Stronger together: how to build your cross-team content engine
Stronger together:  how to build your cross-team content engineStronger together:  how to build your cross-team content engine
Stronger together: how to build your cross-team content engine
 

Recently uploaded

AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfjimielynbastida
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsPrecisely
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsAndrey Dotsenko
 

Recently uploaded (20)

AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdf
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power Systems
 
The transition to renewables in India.pdf
The transition to renewables in India.pdfThe transition to renewables in India.pdf
The transition to renewables in India.pdf
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 

Webinar - Developer Relations & Content: One Size Doesn't Fit All

  • 2. Welcome & Housekeeping Session is being recorded Live chat to the right CC Available, directions to the right
  • 3. What we'll cover How content is key to support Developer Relations How to effectively multipurpose content and why it matters How to design content to meet the needs of your audience The future of content for DevRel 1 2 3 4
  • 4. Our Speakers Caroline Lewko Founder, Author of The DevRel Book Revere, A DevRel Agency Peter White Senior Developer & Content Strategist ContentLab
  • 5. Content in Developer Relations: One Size Doesn't Fit All Source: The 9th State of Developer Relations report.
  • 6. 57% 57% of DevRels say content marketing remains the most effective tactic for developer outreach. Source: The 9th State of Developer Relations report
  • 7. Creating content is no easy task, but the results pay off. Source: The 9th State of Developer Relations report
  • 9. Knowing your community is key Build a distribution and repurposing plan into the beginning of your content creation plan Stop assuming, and always be learning How to design content to meet the needs of your entire audience
  • 10. Not all Developers are the same Source: StackOverflow 2022 Developer Survey.
  • 11. How-to: Repurposing & Distributing Content to Uplift Audiences Providing content in different formats supports neurodiversity and different learning styles by providing options that work for the individual. Use content as a way to be inclusive of languages and time zones as well.
  • 12. What does the future of content look like in DevRel? A refreshed approach to content, better alignment across teams with the community at the center of efforts Leading with clear, easy-access information More inclusivity and formats available Better housekeeping of all docs and consistent auditing and refreshing Communication is key
  • 13.
  • 14. Get in touch! Caroline Lewko Founder, Author of The DevRel Book caroline@reverecommunications.com Peter White Senior Developer & Content Strategist hello@contentlab.io Thanks for attending and participating today