How to design e-learning to make a business impact

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Charles Gould's slides from Brightwave and Sky's 'Time to make a difference - e-learning strategies to support business' event. Originally held on 23rd June 2011.

See more slides and download the event review here:
http://www.brightwave.co.uk/events/time-to-make-a-difference-e-learning-strategies-to-support-business-event

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How to design e-learning to make a business impact

  1. 1. <ul><li>Charles Gould </li></ul><ul><li>Managing Director </li></ul><ul><li>Brightwave </li></ul><ul><li>Designing E-learning for Impact </li></ul>
  2. 3. <ul><ul><li>Group Exercise – ‘before you start’ </li></ul></ul><ul><ul><li>Designing for IMPACT </li></ul></ul><ul><ul><li>Design decisions – examples </li></ul></ul><ul><ul><li>Techniques to ensure success </li></ul></ul>AGENDA
  3. 4. <ul><li>Please read the Management Consultancy Brief print-out </li></ul><ul><li>What information do you need that is missing? </li></ul><ul><li>Discuss and type in your questions </li></ul>Before you start
  4. 5. <ul><li>My questions </li></ul><ul><li>What will the learner need to do differently as a result of the learning? </li></ul><ul><li>  </li></ul><ul><li>How will we know if we have been successful in designing something that meets a clear business need? </li></ul><ul><li>How will the learners use the e-learning: e.g. during client projects, as part of a wider training programme, as performance support? </li></ul><ul><li>What, if any, learning resources are used now and how effective has that been? </li></ul><ul><li>  </li></ul>Before you start
  5. 6. <ul><li>There are almost always others: </li></ul><ul><li>Who is paying? Why? </li></ul><ul><li>Is there a documented business case? </li></ul><ul><li>If not, can you summarise the business need? </li></ul><ul><li>What needs to change? </li></ul><ul><li>How can we measure that? </li></ul><ul><li>What must people do differently? </li></ul><ul><li>What else are you doing? </li></ul><ul><li>How will we know if we’ve been successful </li></ul><ul><li>What’s important to the learner: what’s in it for them? </li></ul>Before you start
  6. 7. Making an IMPACT | © Brightwave Ltd. I M P A C T <ul><li>E-learning demands more of the learner </li></ul><ul><li>Hard to hold attention – distractions abound </li></ul><ul><li>Interface sits between you and content </li></ul><ul><li>Design matters... </li></ul>www.brightwave.co.uk |
  7. 8. Making an IMPACT | © Brightwave Ltd. I M P A C INTERACTION T www.brightwave.co.uk |
  8. 9. Making an IMPACT | © Brightwave Ltd. I M P A C MULTIMEDIA T www.brightwave.co.uk |
  9. 10. Making an IMPACT www.brightwave.co.uk | | © Brightwave Ltd. I M P A C PERSONAL T
  10. 11. Making an IMPACT | © Brightwave Ltd. I M P A C ACTIONABLE T www.brightwave.co.uk |
  11. 12. Making an IMPACT | © Brightwave Ltd. I M P A C CHALLENGING T www.brightwave.co.uk |
  12. 13. Making an IMPACT | © Brightwave Ltd. I M P A C T TIMING www.brightwave.co.uk |
  13. 14. Making an IMPACT | © Brightwave Ltd. I M P A C T TIMING www.brightwave.co.uk |
  14. 15. Making an IMPACT | © Brightwave Ltd. I M P A C T TIMING www.brightwave.co.uk |
  15. 16. www.brightwave.co.uk | | © Brightwave Ltd. I M P A C CHALLENGING ACTIONABLE PERSONAL MULTIMEDIA INTERACTION T TIMING
  16. 17. Client Business goal Design Decisions Example Canon <ul><li>Reduce information security breaches </li></ul><ul><li>Protect IP </li></ul><ul><li>Interval reinforcement </li></ul><ul><li>Humour </li></ul><ul><li>Challenge assumptions </li></ul><ul><li>Stark messages for impact </li></ul>
  17. 18. Client Business goal Design Decisions Example Canon <ul><li>Reduce information security breaches </li></ul><ul><li>Protect IP </li></ul><ul><li>Interval reinforcement </li></ul><ul><li>Humour </li></ul><ul><li>Challenge assumptions </li></ul><ul><li>Stark messages for impact </li></ul>BBC <ul><li>Use budgets better </li></ul><ul><li>Save money </li></ul><ul><li>Improve budgeting process </li></ul><ul><li>Engagement needed to overcome resistance </li></ul>
  18. 19. Client Business goal Design Decisions Example Canon <ul><li>Reduce information security breaches </li></ul><ul><li>Protect IP </li></ul><ul><li>Interval reinforcement </li></ul><ul><li>Humour </li></ul><ul><li>Challenge assumptions </li></ul><ul><li>Stark messages for impact </li></ul>BBC <ul><li>Use budgets better </li></ul><ul><li>Save money </li></ul><ul><li>Improve budgeting process </li></ul><ul><li>Engagement needed to overcome resistance </li></ul>Sky <ul><li>Reduce time to competence </li></ul><ul><li>Reduce staff turnover </li></ul><ul><li>Short knowledge modules, customer simulation </li></ul><ul><li>Practice skills before going live </li></ul><ul><li>Build confidence </li></ul>
  19. 20. Client Business goal Design Decisions Example Canon <ul><li>Reduce information security breaches </li></ul><ul><li>Protect IP </li></ul><ul><li>Interval reinforcement </li></ul><ul><li>Humour </li></ul><ul><li>Challenge assumptions </li></ul><ul><li>Stark messages for impact </li></ul>BBC <ul><li>Use budgets better </li></ul><ul><li>Save money </li></ul><ul><li>Improve budgeting process </li></ul><ul><li>Engagement needed to overcome resistance </li></ul>Sky <ul><li>Reduce time to competence </li></ul><ul><li>Reduce staff turnover </li></ul><ul><li>Short knowledge modules, customer simulation </li></ul><ul><li>Practice skills before going live </li></ul><ul><li>Build confidence </li></ul>Ikea <ul><li>Reduce missing stock </li></ul><ul><li>Improve customer satisfaction </li></ul><ul><li>Increase sales </li></ul><ul><li>Game/challenge/humour </li></ul><ul><li>Make the business objective = learning objective: find the missing stock! </li></ul>
  20. 21. <ul><ul><li>Communicate why (trailers, posters, desk drops, roadshows) </li></ul></ul>Techniques to ensure success
  21. 22. <ul><ul><li>Communicate why (trailers, posters, desk drops, roadshows) </li></ul></ul><ul><ul><li>Remove technical barriers </li></ul></ul>Techniques to ensure success
  22. 23. <ul><ul><li>Communicate why (trailers, posters, desk drops, roadshows) </li></ul></ul><ul><ul><li>Remove technical barriers </li></ul></ul><ul><ul><li>Manager support (manager-specific materials) </li></ul></ul><ul><ul><li>Regular reporting and MI to maintain stakeholder support </li></ul></ul><ul><ul><li>Maintain content to ensure relevance and currency </li></ul></ul>Techniques to ensure success
  23. 24. Time is money

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