2. Hannah Giles, Brian D. Kim, Britt’ne McCrimmon,
Stephen Morris, Michael Wade

3. http://ir.thefreshmarket.com/sites/thefreshmarket.investorhq.businesswire.com/files/event/additional/Analyst_Day_Presentation.pdf

5. “Inspiration Station”
Purpose: to inspire customers and have a way for
customers to give back to society

6. • Recipe “tasting” (a.k.a palate
pleasers)
• Showcases unique ingredients
• “Freshperts”
• Donations

7. Shared Value Plan
• Economic Value

8. http://ir.thefreshmarket.com/sites/thefreshmarket.investorhq.businesswire.com/files/event/additional/Analyst_Day_Presentation.pdf

9. http://ir.thefreshmarket.com/sites/thefreshmarket.investorhq.businesswire.com/files/event/additional/Analyst_Day_Presentation.pdf

10. Shared Value Plan
• Economic Value
• Competitive Separation

11. Competitive Separation
• Story-Telling Station
• “Freshpert” customer service
• Long-term Resource
• Halo Effect
• Bringing the TFM website in
store

12. http://ir.thefreshmarket.com/sites/thefreshmarket.investorhq.businesswire.com/files/event/additional/Analyst_Day_Presentation.pdf

13. Competitive Separation
• Story-Telling Station
• “Freshpert” customer service
• Long-term Resource
• Halo Effect
• Bringing the TFM website in
store

15. Shared Value Plan
• Economic Value
• Competitive Separation
• Social Impact

17. Shared Value Plan
• Economic Value
• Competitive Separation
• Social Impact
• Implementation

18. Implementation
• Budget, scalability, and impact
• Sales generated from Sampling:
• Product sales increased 70% to 600% during week-long sampling product
(Massey University)
• Sales increased 500% to 700% during sampling periods (NY times)

19. Implementation
• 4pm-6pm on Mon.-Fri. ;
11am-2pm on Sat. and Sun.
• Goodwill and Word-of-Mouth
Advertising

20. Conclusion

21. QUESTIONS?