2. More than half of local
adults read the
Milwaukee Journal
Sentinel in print &
online.Source: 2014 R1 Scarborough Newspaper Penetration
Report, top 50 populated markets.
Source: According to the 2013 R1 Scarborough Report, 53% of adults
residing in the 10-county Milwaukee media market read the Journal
Sentinel each week in print and/or online.
1Market
Penetration
Average Daily,
Average Sunday,
Weekly Print &
Online Combined
#

3. News Travels Fast to a
Strong & Loyal Readership
• Engaged readers = word-of-mouth
marketing
• Ability to reach out to broader or more
specific audiences
• Strengthen your brand and bond with the
community
• Any marketing message has potential to
go viral
• Best-in-class reporting: Pulitzer Prize
winner, 2008, 2010, 2011
• Leading voice in commentary on social
issues
• Driving change in Milwaukee, Wisconsin
and nationwide
3

5. Your HIGH IMPACT options
• Homepage Auto-Expanding Pushdown
• Accompanied by Clickable Wallpaper
JSOnline Homepage has an average
daily traffic of 220,000 pageviews
SOURCE: Google Analytics 2015
You choose one of the following two
options to run twice monthly on the
JSOnline Homepage

6. Your HIGH IMPACT options
• Homepage Slider Ad Unit
• Accompanied by Clickable Wallpaper
JSOnline Homepage has an average daily traffic of 220,000 pageviews
SOURCE: Google Analytics 2015
Sidekick ad features large ad space with
video and multi-click capabilities
Click ad for demo

7. Same HIGH IMPACT presence
on JSONline Sports Index Page
• Auto-Expanding Pushdown
OR
Slider Ad Unit
• Accompanied by Clickable Wallpaper
JSOnline Sports Index has an average
daily traffic of 22,500 pageviews
SOURCE: Google Analytics 2015

8. Expandable Big Box Ad Unit
• Starts expanded -300x600
• Served on JS Homepage and all main section
fronts

9. Half Page Ad Unit
• Served Above the Fold in the
second Big Box position
• Ad has dominant presence
throughout all of JSOnline

10. Run of Site Banner
Ads
Served Above the Fold o a mix of
Desktop, tablet and mobile.
(Reaching people anywhere they
access their news)

11. Run dates
Monthly
Impressions
TOTAL NET
Monthly
Investment
Homepage
Pushdown w/
Wallpaper
(1) day per month Sponsorship $XXXXX
OR
Homepage Slider
w/ Wallpaper
(1) day per month Sponsorship $XXXXX
AND
Same High Impact Ad
Unit on Sports Index
(2) days per
month
Sponsorship
Expandable Big Box 4/1/15 – 12/31/15 150,000
Half Page Ad Unit 4/1/15 – 12/31/15 100,000
Run of Site Banner
Ads
4/1/15 – 12/31/15 150,000
Added Value Ads 4/1/15 – 12/31/15 93,000

12. THANK YOU