Download as PDF, PPTX
Uploaded byBrian Bamberger
5 Ways Data Visualization Enhances Client Projects
The document outlines five key ways in which data visualization enhances client projects: it helps in understanding texts faster, detects hidden features in data, creates value by enabling quick decision-making, tells impactful stories, and persuades audiences effectively. It emphasizes that visual representations of data are significantly more efficient in communication than text, leading to better insights and decision-making. The overall takeaway is that data visualization is a powerful tool for businesses to communicate and tell compelling narratives.
5 Ways Data Visualization Enhances Client Projects
- 1. 5 Ways DATA VISUALIZATION EnhancesClient Projects
- 2. “Data doesn’t provideexecutives and other decision makers with VALUABLE INSIGHTS on its own. The data must be gathered, organized, made interpretable, and then analyzed and acted on to provide any meaningful value. Brian Gentile PharmaAcumen
- 3. 1 Understand TextFaster PharmaAcumen
- 4. The human brain processesimages 60,000x faster than text. PharmaAcumen
- 5. “Part of whathelps us process visual information so well is that we can process multiple images SIMULTANEOUSLY. With text, we just process one word at a time. When you think about it, that’s a pretty slow and inefficient process. Noah Parsons PharmaAcumen
- 6.
- 7. An Example The roadup ahead is seriously curvy! Make sure you are traveling at a safe speed to avoid possible injury to your vehicle, yourself, and your passengers. PharmaAcumen
- 8. The road upahead is seriously curvy! Make sure you are traveling at a safe speed to avoid possible injury to your vehicle, yourself, and your passengers. The visual communicates its message much more efficiently than the text. An Example PharmaAcumen
- 9. 2 Detect HiddenFeatures PharmaAcumen
- 10. “Important stories livein our data and data visualization is a powerful means to DISCOVER and understand these stories, and then to present them to others. Stephen Few PharmaAcumen
- 11. How much more likely companies usingdata visualization are to spot trends PharmaAcumenSource: The Aberdeen Group
- 12. An Example 2016 Sales RegionJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Domestic 19,830 24,456 26,872 23,490 25,789 32,345 24,567 30,495 34,872 31,243 35,678 42,285 351,922 International 5,461 5,982 6,341 5,137 5,932 6,580 5,250 2,398 5,235 5,285 5,580 6,897 66,078 Total 25,291 30,438 33,213 28,627 31,721 38,925 29,817 32,893 40,107 36,528 41,258 49,182 418,000 PharmaAcumenAdapted from graphic by Stephen Few at the Interaction Design Foundation
- 13. 2016 Sales Region JanFeb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Domestic 19,830 24,456 26,872 23,490 25,789 32,345 24,567 30,495 34,872 31,243 35,678 42,285 351,922 International 5,461 5,982 6,341 5,137 5,932 6,580 5,250 2,398 5,235 5,285 5,580 6,897 66,078 Total 25,291 30,438 33,213 28,627 31,721 38,925 29,817 32,893 40,107 36,528 41,258 49,182 418,000 An Example This data makes it easy to see that international sales were lower than domestic sales. But it’s hard to ascertain any other trends. PharmaAcumen
- 14. An Example 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 Sales Domestic International A simple chart makes trends easy to identify. PharmaAcumenAdapted from graphic by Stephen Few at the Interaction Design Foundation
- 15. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Jan Feb MarApr May Jun Jul Aug Sep Oct Nov Dec 2016 Sales Domestic International An Example Cyclical domestic sales Domestic sales trended up Outliers become obvious PharmaAcumen
- 16.
- 17. “Information, and theability to decipher and act on it swiftly, has become a COMPETITIVE DIFFERENTIATOR. To identify new business opportunities ahead of the market, business leaders require the ability to access, evaluate, comprehend, and act on data faster and more effectively than ever before. Brian Gentile PharmaAcumen
- 18. Data Visualization allows businesses toshape how data is represented and enables their clients to better understand the numbers. PharmaAcumen
- 19. An Example County andState Median Income Loudoun County, VA 115,574 Falls Church City, VA 114,409 Fairfax County, VA 105,416 Los Alamos County, NM 103,643 Howard County, MD 103,273 Hunterdon County, NJ 100,980 Douglas County, CO 99,198 Fairfax City, VA 97,900 Somerset County, NJ 97,440 Morris County, NJ 96,747 PharmaAcumenSource: The U.S. Census Bureau
- 20. An Example County andState Median Income Loudoun County, VA 115,574 Falls Church City, VA 114,409 Fairfax County, VA 105,416 Los Alamos County, NM 103,643 Howard County, MD 103,273 Hunterdon County, NJ 100,980 Douglas County, CO 99,198 Fairfax City, VA 97,900 Somerset County, NJ 97,440 Morris County, NJ 96,747 This data shows that 4 of the wealthiest 10 counties in the USA are in Virginia and another 3 are in New Jersey. PharmaAcumen
- 21. An Example A simplevisualization reveals the counties’ geographical relationship to each other and to two major metropolitan areas. Washington, D.C. New York City PharmaAcumenSource: The U.S. Census Bureau
- 22. County and StateMedian Income Loudoun County, VA 115,574 Falls Church City, VA 114,409 Fairfax County, VA 105,416 Los Alamos County, NM 103,643 Howard County, MD 103,273 Hunterdon County, NJ 100,980 Douglas County, CO 99,198 Fairfax City, VA 97,900 Somerset County, NJ 97,440 Morris County, NJ 96,747 An Example This type of analysis offers clients insights that go beyond raw data. PharmaAcumen
- 23.
- 24. “Stories BRING LIFEto data and facts. They can help you make sense and order out of a disparate collection of facts. They make it easier to remember key points and can paint a vivid picture of what the future can look like. Stories also create interactivity—people put themselves into stories and can relate to the situation. Tableau Software PharmaAcumen
- 25. Measles vaccine waslicensed in the United States in 1963. During 1958-1962, an average of 503,282 measles cases and 432 measles-associated deaths were reported each year. Measles incidence and deaths began to decline in 1965 and continued a 33-year downward trend. This trend was interrupted by epidemics in 1970-1972, 1976-1978, and 1989- 1991. In 1998, measles reached a provisional record low number of 89 cases with no measles-associated deaths. — CDC website An Example PharmaAcumen
- 26. Measles vaccine waslicensed in the United States in 1963. During 1958-1962, an average of 503,282 measles cases and 432 measles-associated deaths were reported each year. Measles incidence and deaths began to decline in 1965 and continued a 33-year downward trend. This trend was interrupted by epidemics in 1970-1972, 1976-1978, and 1989- 1991. In 1998, measles reached a provisional record low number of 89 cases with no measles-associated deaths. — CDC website An Example This wall of text describes the impact of the measles vaccination on outbreaks. PharmaAcumen
- 27. 0k 1k 2k 3k 4k Measles An Example PharmaAcumenSource: TheWall Street Journal
- 28. 0k 1k 2k 3k 4k Measles An Example This heatmap distills megatons of raw data into a powerful graphic that tells the same story. PharmaAcumen
- 29. Whichdoyouthinkis moreeffective? An Example Measles Which doyou think is more effective? PharmaAcumen
- 30.
- 31. An Example Fact: TheUnited States imprisons more than 5 times as many prisoners as most founding members of NATO. PharmaAcumenSource: Scott Berinato via Harvard Business Review
- 32. Fact: The UnitedStates imprisons more than 5 times as many prisoners as most founding members of NATO. This fact is short and easy to understand. An Example PharmaAcumen
- 33. An Example PharmaAcumenSource: ScottBerinato via Harvard Business Review
- 34. This graphic driveshome the point and reveals just how staggering the different incarceration rates are. An Example PharmaAcumen
- 35. “The immediate, visceralreaction we have to charts like this one...is no accident. Visual perception research has established the fact that visual information is powerfully and inescapably PERSUASIVE in a way that text and speech aren’t. Scott Berinato PharmaAcumen
- 36.
- 37. PharmaAcumen Data visualization facilitates the communication process and empowers businessesto tell compelling stories.
- 38. Want MORE? We developproducts and educate customers in the pharmaceutical industry. PharmaAcumen