Final Exam

1. ADV 420: New Media Driver License
Bria Kimbrough
Final Presentation

2. Background
❖ Founded in 1905 by Hans Wilsdorf
❖ Mission Statement: The Rolex Way

3. Target Audience

4. The Big Idea

5. App Features
❖ Shopping bag to compare watches
❖ Build your own watch
❖ Revamped "Find A Retailer” - After find a watch you
like, the feature will tell you the closet retailer that has
that watch
❖ Customer communication "Facebook for Watches” -
Customers will be able to have conversation with other
customers through the app.

6. Internet/Mobile Marketing

7. Social Media

8. Budget
$250,000
Depending on the success of the the
budget will adjust accordingly

9. Ananlytics/KPI

10. Conclusion