This document discusses plans for an IBM Bluemix mobile app mashup contest to promote the Bluemix platform. The key points are: 1) The contest objectives are to spread awareness of Bluemix, build engagement among developers, and generate case studies showing real-world uses of Bluemix capabilities. 2) The primary target audience is millennial and university developers, with secondary audiences of enterprise developers and IT leaders. 3) The incentives for the contest include Bluemix services, meetings with IBM experts, promotion on IBM sites and channels, and IBM tech support.

1. IBM #Bluemix Mobile App
Mashup
Breton Novelli – Social Strategist IBM Bluemix

2. Start-up Plan:
• Contest objectives
• Target Audience
• Incentives
• Judging criteria
• Meet w/ Contest House, Legal & other IBM counterparts for execution

3. Objectives
• Spread awareness, build engagement, and sustain qualified end-users to the
platform through quantifiable use-cases on a rotational period that
demonstrate Bluemix capabilities by external developers in a general way.
• Build a repository of Bluemix case-studies from external sources applicable to
daily life

4. Target Audience
• Primary: Millennial Developers + University
• Secondary: Enterprise Developers
• Tertiary: IT leaders

5. Incentives
1st
place:
•Bluemix services for a year
•Week w/ IBM experts
turning conceptreality
•Featured on Bluemix.net
and social channels
2nd
place
•Tech swag (open-source tablet,
wearables, the latest gaming
platform/trend and/or vintage
video games/childhood tech nearly
impossible to find for sentimental
value)
•IoT giveaways
3rd
prize
•Featured on Bluemix
homepage and social channels
(FB, twitter, and blog post)
•IBM tech support

6. Red tape
• Meet w/ IBM Legal: Catherine Quinlan/Somers/IBM (STG) or our designated
legal person
• Develop contest rules using contest house: JOHN CELLA, BIWORLDWIDE

7. Engage appropriate channels
• Website for submissions
• IBMDesign
• Socially: FB/Twitter/Linkedin/StackOverflow
• Utilize IBMDesign for graphic content
• Confirm front-end layout of submission page and winners on bluemix.net w/
JeoffWilks

8. Post-planning/Pre-execution
• Meet w/ IBMers: Jeff Summers and Anna Bridgen for last
thoughts/suggestions