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1. Time Sound What’s it doing Effect on audience
0:02 Non-diagetic
sound
Music is played in
the background as
the buttons are
slid up
Lets the audience
know something
is happening and
is starting
0:02 Diagetic sound Aux or plug being
plugged into amp
Shows the
audience what the
sound would
actually be like
0:03 Diagetic sound Switched being
switch on
Describes the
actual sound to
the audience
0:04 Diagetic sound Sound of string
from bow and
arrow being
pulled back
Shows the
audience what the
bow and arrow
would sound like
0:04 Diagetic sound Sound of handle
being pulled down
Audience starts to
realise what the
advert is
conveying. Power
over and object.
0:05 Diagetic sound Clicking sound Describes to the
audience what the
sound, sounds like
0:06 Diagetic sound Sound of a
switched being
turned around
Describes the
sound to the
audience
0:07 Diagetic sound Sound of gun
clicking back
The audience
knows what a gun
sounds like when
cocked
0:08 non-diagetic
sound
Background
sound of
something almost
revealed
Conveys to the
audience that the
car has been
revealed
0:09 Diagetic or non
diagetic
Sound of the car
being turned on
and engine
roaring
Could be diagetic
because it could
actually be the car
sound but could
also be non-
diagetic as they
could easily put it
in afterwards
0:10 Diagetic sound Sound of the gun
being fired
Makes the
audience think
something Is
starting
0:12 Non-diagetic Sound of moving Coveys to the

2. really fast audience
something is
moving fast
0:12 Non-diagetic
sound
Some what of a
diagetic sound
Shows the
explosion and
power of the
athlete as he
moves from the
blocks
0:13 Diagetic sound Sound of gates
opening
Describes what
the gates sound
like as they open
0:13 Diagetic sound Sound of music
being played on
speaker
Describes to the
audience what the
music sounds like
coming out of the
speaker
0:13 Diagetic sound Something being
pulled back, like in
a machine
The audience
knows what the
inside of the
machine sounds
like
0:14 Diagetic sound Sound of
something hitting
the ball in the
machine
Audience knows
what it sounds
like
0:15 Diagetic sound Sound of the
rocket blasting off
Describes what
the rocket sounds
like
0:16 Diagetic sound Sound of arrow
being released
from bow
Audience get a
sense of what the
arrow sounds like
when released
from the bow and
arrow
0:16 Diagetic sound The arrow
released hitting a
tree
Audience know
what a arrow
sounds like hitting
a tree
0:17 Diagetic sound Flash from a
camera
Describes what it
would sound like
from that
particular camera
0:18 Non-diagetic Sound of
something moving
really fast
Conveys to the
audience the
rollercoaster/car
is moving fast
0:24 Non-diagetic Sound of
something being
Audience know
what typing

3. typed sound, sounds like
0:27 Non-diagetic Sound of
something being
revealed
For the audience
puts emphasis on
the name of the
car