2. Table of Contents
Mission Statement ……………………………………………………… 3
Organizational Values …………………………………………………… 3
Proposal ……………………………………………………………… 3
Plan of Action …………………………………………………………. 3
Organizational Structure Chart With Roles Identified …………………....……… 4
Social Media Platforms …………………………………………………... 4
Target Audience ……………………………………………………...…. 5
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3. COMS 158
See's Candies Proposal
Name of Organization: See’s Candies
Mission Statement: See's guarantees your full and complete satisfaction. If anything has
happened to change this, we want to know about it, and we will be happy to replace it for
you.
Organizational Values: Customer service, satisfaction guaranteed, and peace of mind.
Proposal: Rebrand See’s Candies by launching an active social media campaign to bring
more relevance to our company, with youth and young adults as the target audience.
This is a generation where people find an interest in posting pictures of food, as well as
sharing their location of their various visitations of public facilities. See’s Candies wants to
become more relevant to this technological era.
Plan of Action: In order to bring new attention to See’s Candies, social media networks
will be used as an interactive, marketing tool for consumers. By using the unique
interface features that are integrated into each website, consumers will participate in
order to be featured on See’s Candies personal social media platforms.
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4. Organizational Structure Chart with Roles Identified:
Brandon- Chief Executive Officer: Responsible for making major corporate decisions,
managing the overall operations and resources of a company, and acting as the main
point of communication between the board of directors and corporate operation.
Alexa- Chief Financial Officer: responsible for accounting and treasury functions of the
business
Savanna- Senior Vice President of Client and Business Development: responsible for
building and leading entrepreneurial, client-focused teams charged with propelling the
development and execution of innovative solution.
Anai- Senior Vice President of Media Relations: managing all communications plan
activities and building external relationships with the organization's constituencies,
including funders and the media.
Social Media:
Facebook
● Like the new Facebook page.
● Check in at any See’s Candies
location for a small discount.
● Specific amounts of check-ins in a
specific time frame will guarantee a
larger discount.
Twitter
● Hashtag #SeesCandies to be
featured on our social media
platforms. Post pictures of you
eating See’s Candies.
Instagram
● Hashtag See’s Candies to be
featured on our social media
platforms.
● Create a competition where using
the hashtag is necessary.
Snapchat
● Send us your snap story and get
featured.
● Create a See’s Candies filter once a
year.
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5. Target Audience: We are targeting 15 to 25-year-old young adults. Our goal is to become
more visible within the millennial generation by actively participating in social media
campaigns using emojis as the hook. We will host a different campaign for each different
social media platform.
● These two emojis will be starring on all of our new candy wrappers. Consumers
will also be prompted to take pictures of them eating our candy, coupled with
using these two emojis when posting it on their social media platforms. In return
See’s Candies social media will be continuously displaying pictures with the
hashtag #seescandies or post this series of emojis. Participants will be sent
coupons and incentives for participating in our campaign.
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