Mobile devices generated 23% of all online revenue in July 2015, according to the Branding Brand Mobile Commerce Index. Smartphones experienced a 75% year-over-year market share increase, from 8% in July 2014 to 14% in July 2015.

1. JULY 2015
Branding Brand
MOBILE COMMERCE INDEX
Mobile Commerce Index: July 2015 | Branding Brand

2. Visits
JUL
2014 32%
47%
15%
Mobile
TabletSmartphoneTotal Visits: 72,170,571
53%
Desktop
41%
54%
13%
Mobile
TabletSmartphoneTotal Visits: 83,481,209
JUL
2015
46%
Desktop
In July 2015, mobile devices generated 54% of all online visits, a 15% increase from July 2014.
Compared to July 2014, desktop’s share of total online visits decreased 13%; smartphone’s share increased 28%.
Year-Over-Year Change in Market Share
Desktop
13%
Tablet
13%
Smartphone
28%
Data Used
40 U.S. Mobile Sites on Branding Brand’s Platform; July 1 - 31, 2014 & 2015 Mobile Commerce Index: July 2015 | Branding Brand
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3. In July 2015, mobile devices generated 28% of all online revenue, a 22% increase from July 2014.
Compared to July 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 75%.
Year-Over-Year Change in Market Share
Total Revenue: $189,511,958
77% Desktop
23%
M
obile
8%
Smartphone
Total Revenue: $219,161,956
72% Desktop
28%
Mobile
JUL
2015
JUL
2014
14%
Smartphone
Tablet
14%
Tablet
15%
Revenue
Desktop
6%
TabletSmartphone
75%
Data Used
40 U.S. Mobile Sites on Branding Brand’s Platform; July 1 - 31, 2014 & 2015 Mobile Commerce Index: July 2015 | Branding Brand
3
7%

4. JULY 2014 JULY 2015
3.06%
Desktop DesktopSmartphone SmartphoneTablet Tablet
2.91%
0.89%
2.05%
0.82%
2.04%
Conversion
In July 2015, the average mobile conversion across all industries was 1.47%, a 3% increase from July 2014.
Compared to July 2014, desktop conversion decreased 5%; smartphone conversion increased 9%.
Year-Over-Year Change in Conversion Rate
Desktop
5%
Tablet
0%
Smartphone
9%
Data Used
40 U.S. Mobile Sites on Branding Brand’s Platform; July 1 - 31, 2014 & 2015 Mobile Commerce Index: July 2015 | Branding Brand
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5. Quick Highlights
About the Mobile Commerce Index
• In July 2015, mobile devices generated 54% of all
online visits, a 15% increase from July 2014. (pg 2)
• In July 2015, mobile devices generated 28% of all
online revenue, a 22% increase from July 2014. (pg 3) • Compared to July 2014, desktop conversion
decreased 5%; smartphone conversion increased
9%. (pg 4)
• Compared to July 2014, desktop’s share of total
online visits decreased 13%; smartphone’s share
increased 28%. (pg 2)
• Compared to July 2014, desktop’s share of total
online revenue decreased 6%; smartphone’s share
increased 75%. (pg 3)
• In July 2015, the average mobile conversion across
all industries was 1.47%, a 3% increase from July
2014. (pg 4)
The Branding Brand Mobile Commerce Index (MCI) is the largest
collection of data on retail websites specifically designed for mobile devices.
Each month at blog.brandingbrand.com, the Index identifies commerce
and consumer trends across samples of Branding Brand clients in various
industries, including apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps
of over 200 major retailers around the world. Mobile Commerce Index: July 2015 | Branding Brand
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