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“I am worried about student loans and
other financial responsibilities.”
“There are so many choices for careers,
what if I choose the wrong one again?”
“My parents always wanted me to
become a doctor (like them), but I
really don’t want to.”
“I’m not sure that I can handle
going back to school again.”
“What if I just end up wasting
money and time?”
Lack of direction, passion or
vision for the future given current
circumstances.
Lack of desire to pursue further
education unless there is a guaranteed
payoff.
The financial investment in
education might not be worth it.
There might be other ways to
achieve goals without it.
Finding a career that is
meaningful is important.
Without a clear path, there
are feelings of uncertainty.
Lost, unsure what to do next.
What to pursue?
Happiness will come with
change.
Discouraged about
finding a career she
will enjoy.
Feeling pressured by
family tradition.
Afraid of failure and
disappointment.
Lack of self-worth
and confidence.
Overwhelmed.
Tiffany wants to change
her career path, but she
build confidence
and self-worth
she is uncertain about
her next steps and
needs a clear vision.
Tiffany is not happy
with her current
career. She wants
to try something
new, but is
struggling with
making decisions
regarding
education.
Empathy Map

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Empathy Map

  • 1. “I am worried about student loans and other financial responsibilities.” “There are so many choices for careers, what if I choose the wrong one again?” “My parents always wanted me to become a doctor (like them), but I really don’t want to.” “I’m not sure that I can handle going back to school again.” “What if I just end up wasting money and time?” Lack of direction, passion or vision for the future given current circumstances. Lack of desire to pursue further education unless there is a guaranteed payoff. The financial investment in education might not be worth it. There might be other ways to achieve goals without it. Finding a career that is meaningful is important. Without a clear path, there are feelings of uncertainty. Lost, unsure what to do next. What to pursue? Happiness will come with change. Discouraged about finding a career she will enjoy. Feeling pressured by family tradition. Afraid of failure and disappointment. Lack of self-worth and confidence. Overwhelmed. Tiffany wants to change her career path, but she build confidence and self-worth she is uncertain about her next steps and needs a clear vision. Tiffany is not happy with her current career. She wants to try something new, but is struggling with making decisions regarding education. Empathy Map