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Kirby Beckman
Manager Strategy & Creative
kirby.beckman@branddeli.nl
@KirbzBeckman
#branddelifestival2017
Lars Schmittmann
Manager Brand Partnership Sports & Entertainment
lars.schmittmann@branddeli.nl
@larsschmittmann
HOE SPORTIEF KUN JE ZIJN??
BrandDeli’s Topsportmix
Lars Schmittmann
Manager Brand Partnership Sports & Entertainment
Lars.schmittmann@branddeli.nl
Kirby Beckman
Manager Strategy & Creative
Kirby.beckman@branddeli.nl
SPORT IS EMOTIE
sport is em0tie
Voetbal rennen achter bal
Fitgirl gym
euforie
Sport overstijgt individu
welke kracht hee
sport nog meer?
4.5 miljard
kijkers
3.2 miljard
kijkers
nederland -
argentinie
..
innovatie
advertising in sports
Eindoel finishlijn
FAN! BLIJ 
2013 2017
tijdlijn
TWEEDE HELFT ALGEMEEN SPORT PLAAT
2E HELFT
DE COACH
ga voor goud
als de fans winnen
wint iedereen
de opstellingen
begrijpe
n
niks
missen
dichterb
ij
begrijpe
n
niks
CONTENT
Amplify Partner
Brand
Brand Sponsor PROMOTED TWEET
Brand Partner
+
CONTENT
Amplify Partner
Brand
Brand Sponsor PROMOTED TWEET
Brand Partner
+
dichterbij
toekomst
Max Verstappen
Matthijs de Ligt
WIE IS DE TOEKOMSTIGE GROTE SPELER
XiaoWeiXiao
Nederlands Elftal
Matthieu van der Poel
Bo Bendsneyder
xiaoweixi
ao
Let s play‘

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BrandDeli’s topsportmix - Hoe sportief kun je zijn??