1. The third audience are people who may be attracted to the film through the use
of extreme sports. In this film the group of girls go down into a cave, this is called
spelunking. General fans of spelunking could be attracted to the film. Also people
who generally like British films can be attracted to the fact that this is an British
film and that they might go and see it just because of that. Also the fact that the
group of girls are the main characters of the film could be used as an attraction to
people who like films with groups of women in the film.