Athletes and social media

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How athletes use social media.

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Athletes and social media

  1. 1. Athletes and Social Media Presented by: Brad Gardner
  2. 2. Social Media <ul><li>We use it in our everyday life, for sporting events, presidential debates, etc. </li></ul><ul><li>Social Media impacts everybody and everything. </li></ul><ul><li>One target market is Athletes. </li></ul><ul><li>Athletes use social media not only for branding purposes but also for personal reasons to stay connected with fans and friends. </li></ul>
  3. 3. Luke Donald <ul><li>#1 golfer in the world. </li></ul><ul><li>Accomplished painter. </li></ul><ul><li>Embraces social media. </li></ul><ul><li>Uses it for both a branding purpose but also a business purpose. </li></ul><ul><li>Sells art and wine through social media sites and his own branding website. </li></ul>
  4. 4. Luke Donald cont. <ul><li>Recent Tweets </li></ul><ul><li>Luke_Donald  Luke Donald  </li></ul><ul><li>@robertbanks   @RBC_Can_Open  sorry! Come find me for something signed! </li></ul><ul><li>15 hours ago  </li></ul><ul><li>Luke_Donald  Luke Donald  </li></ul><ul><li>Had to  #deepdig  today after a couple of doubles in the first 4 holes. Early start tmr, off to bed to dream about fairways and greens! </li></ul><ul><li>21 Jul </li></ul><ul><li>Stays connected with his fans and updates quite often. </li></ul>
  5. 5. Primary Source Platforms <ul><li>Shares pictures and statuses throughout golf tournaments and his life experiences wherever he may be. </li></ul>
  6. 6. Lance Armstrong <ul><li>Won Le Tour De France 7 times. </li></ul><ul><li>Known as a social media connoisseur. </li></ul><ul><li>One of the first to embrace the social media world. </li></ul><ul><li>He uses social platforms interchangeably for his Livestrong cause. </li></ul>
  7. 7. Lance Armstrong cont. <ul><li>Recent Tweets </li></ul><ul><li>lancearmstrong  Lance Armstrong  </li></ul><ul><li>Made it to Grenoble. Gonna be one helluva a race today. </li></ul><ul><li>2 hours ago </li></ul><ul><li>lancearmstrong  Lance Armstrong  </li></ul><ul><li>Thinking about all those in Oslo affected by today's tragic events. </li></ul><ul><li>19 hours ago  </li></ul>
  8. 8. Primary Source Platforms <ul><li>Shares content and exposure across experiences </li></ul><ul><li>through, pictures, videos, blogs, etc. </li></ul><ul><li>He also has 2 websites. </li></ul><ul><li>(Lancearmstrong.com & Livestrong.com </li></ul>
  9. 9. Lancearmstrong.com <ul><li>His “brand’ website </li></ul><ul><li>Twitter & Flickr could be fed into the site however Facebook connect would link his Facebook profile sponsors into his website and can interact with his fans through that. </li></ul>
  10. 10. Livestrong.com <ul><li>His “business” website </li></ul><ul><li>In support of his Livestrong project. It also enables community rallying around healthy living and support for those who are wanting to better themselves for the long run. </li></ul>
  11. 11. Chad “Ochocinco” Johnson <ul><li>Number 85 and plays wide receiver for the Cincinnati Bengals. </li></ul><ul><li>On April 2011, CNBC listed him as #1 for &quot;Most Influential Athletes In Social Media List&quot;. </li></ul><ul><li>Uses social media the correct way, for the good and not bad. </li></ul><ul><li>Has multiple platforms to stay connected with fans. </li></ul>
  12. 12. Chad Johnson cont. <ul><li>Recent Tweets </li></ul><ul><li>ochocinco  Chad Ochocinco  </li></ul><ul><li>Wonder how many people understand the awesome strategic move that some genius came up with to shift the pressure n negativity on us. </li></ul><ul><li>10 hours ago </li></ul><ul><li>ochocinco  Chad Ochocinco  </li></ul><ul><li>Smart move by the owners to gain positive public perception and pressure the players into a bad deal shifting the negativity on us  #kudos </li></ul><ul><li>10 hours ago  </li></ul><ul><li>ochocinco  Chad Ochocinco  </li></ul><ul><li>Next time listen to the black guy *he knows his shit* RT  @ProFootballTalk : Players: Owners tried to slip items into CBA  wp.me/p14QSB-ACd </li></ul><ul><li>10 hours ago  </li></ul><ul><li>Truly embraces the social media world and thrives in to with over 2,300,000 followers on Twitter alone. </li></ul>
  13. 13. Primary Source Platforms <ul><li>Shares pictures and videos about his life and gathers an enormous following with everything he does. </li></ul>
  14. 14. Paige Mackenzie <ul><li>LPGA Tour player </li></ul><ul><li>Social media queen. </li></ul><ul><li>Loves to interact with fans via Twitter, and Facebook. </li></ul><ul><li>Post videos and pictures on both Twitter, Facebook, and Flickr. </li></ul><ul><li>She has multiple platforms to stay connected no matter where she is. </li></ul>
  15. 15. Paige Mackenzie cont. <ul><li>Recent Tweets </li></ul><ul><li>Paige_Mackenzie  Paige Mackenzie  </li></ul><ul><li>@crazyjamoke29 sad, I havent seen her today, tee times too far apart </li></ul><ul><li>18 minutes ago  </li></ul><ul><li>Paige_Mackenzie  Paige Mackenzie  </li></ul><ul><li>@CoachPhill good, course is soft...weather good </li></ul><ul><li>19 minutes ago </li></ul><ul><li>Paige_Mackenzie  Paige Mackenzie  </li></ul><ul><li>@louisefriberg nope. And tried to download shows...cant do it outsidr US..boo... </li></ul><ul><li>26 minutes ago. </li></ul><ul><li>As you can tell with the frequency of her posts that she is slowly becoming more popular as time goes by. </li></ul>
  16. 16. Primary Source Platforms <ul><li>Shares pictures and videos about her life and is slowly gathering a following with everything she does. </li></ul>
  17. 17. Bubba Watson <ul><li>Plays on the PGA Tour. </li></ul><ul><li>Known as one of the bigger golfers to embrace the social media world. </li></ul><ul><li>Has multiple social media platforms. </li></ul><ul><li>Posts videos, pictures, etc. and is becoming very popular. </li></ul><ul><li>Always is connected to fans because he feels that, that’s why he does what he does. </li></ul>
  18. 18. Bubba Watson cont. <ul><li>Recent Tweets </li></ul><ul><li>bubbawatson  bubba watson </li></ul><ul><li>@JaysonMcEwen  thanks </li></ul><ul><li>6 hours ago  </li></ul><ul><li>bubbawatson  bubba watson  </li></ul><ul><li>Praying for the people Norway!  #sadworldwelivein </li></ul><ul><li>6 hours ago  </li></ul><ul><li>bubbawatson  bubba watson  </li></ul><ul><li>Man crazy round of golf, but shot 67. Tied for 3rd place with 36 holes to go.  @European_Tour   #rad </li></ul><ul><li>18 hours ago  </li></ul>
  19. 19. Primary Source Platforms <ul><li>Shares pictures and videos about his life. Also shows information on and off the golf course and keeps his fans interested. </li></ul>
  20. 20. Ian Poulter <ul><li>PGA and European Tour player </li></ul><ul><li>Social media icon. </li></ul><ul><li>Uses social media for every occasion. </li></ul><ul><li>He always has his social media tools linked to each other and to his websites. </li></ul><ul><li>Loves social media and the affects that it can have on people. </li></ul>
  21. 21. Ian Poulter cont. <ul><li>Recent Tweets </li></ul><ul><li>IanJamesPoulter  Ian Poulter  </li></ul><ul><li>RT  @tonyfernandes  can be organised ian. If you give me golf lessons so I can whip heikkis ass.>> deal Golf lesson for Laps. I'm all in. </li></ul><ul><li>3 hours ago  </li></ul><ul><li>IanJamesPoulter  Ian Poulter  </li></ul><ul><li>Very sad news of the deaths in Norway, thoughts are with all the families who have lost loved ones. </li></ul><ul><li>3 hours ago </li></ul><ul><li>IanJamesPoulter  Ian Poulter  </li></ul><ul><li>RT  @tonyfernandes  Karun putting in some good times today. Well done all about giving people a chance. Can I get a few laps in please Tony LoL </li></ul><ul><li>4 hours ago  </li></ul>
  22. 22. Primary Source Platforms <ul><li>Shares pictures and videos about his life. Also shows information on and off the golf course and keeps his fans interested. </li></ul><ul><li>“ Social media fascinates me. I don’t watch the telly because I can’t sit still long enough, but to use Twitter is amazing. I can access it anywhere, even on the go. With the push of a button I can see what millions and millions of people are doing and show them exactly what I’m doing rather it be through a tweet, picture, video, or all three”, Poulter says. </li></ul>
  23. 23. In Conclusion <ul><li>You need to have multiple social media tools and sites. </li></ul><ul><li>You also need to be able to devote a lot of time and energy to stay connected with your fans and followers. </li></ul><ul><li>Have a passion for the social media world and really embrace all of what it has to offer. </li></ul>

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