Historical Twitter data is full of valuable analytical insights. Until a few years ago, accessing Twitter data required specialized technical skills. But the emergence of third-party tools has made it much easier to not only access Twitter data but also extract comprehensive insights in the form of analytics. Don’t waste any more time exploring the various alternatives, initiate TrackMyHashtag’s free trial and test the effectiveness of the tool yourself. Visit to read more : https://www.trackmyhashtag.com/blog/historical-twitter-data/

1. Historical
Twitter data
Search Old Tweets Posted Years Ago
The Complete guide

2. As a result, Twitter historical data includes every tweet, retweet, and reply
that has ever been published. When it comes to historical tweets, Twitter’s
APIs can provide you with the raw data you need, but Twitter analytics tools
provide you with analytical insights along with the tweet data. It is estimated
that there are approximately half a billion tweets being sent out everyday.
That’s a lot of money. However, should we care? Definitely. As a result of the
overwhelming volume of data that is posted on Twitter, but also due to its
cultural, economic, and social influence.
What is Historical Twitter Data?

3. Extracting old tweets and analyzing them can help you analyze what people are talking about your
brand on social media. Similarly, an analysis of historical Twitter can also help you pinpoint the origin
of a trending conversation or hashtag.
Old tweets can also help in decision-making as they will tell you which marketing tactics work and
which don’t. Suppose you want to conduct a campaign. If you are already aware of possible crises that
can happen, you make a crisis prevention plan. Look for failed campaigns and learn about their weak
points. Lastly, avoid making the same mistakes for your campaign.
Extracting and analyzing old tweets can also help you identify content topics that resonate with the
audience and the ones that attract the least or no engagement. You can make a list of similar content
topics and create a Twitter content strategy around it. This will help you plan an effective content
strategy to keep your audience engaged.
Twitter data is a virtual cornucopia of valuable audience, competitor, and industry insights. People discuss,
debate, criticize, argue on various topics at the same time, so it’s important to track tweets that mention
your brand.
Why is it important to analyze Historical tweets?

4. Historical Twitter Data Reports: Important Metrics
Reach and Impressions: These metrics can help you evaluate your brand’s social media
visibility.
Impressions: Impressions are the number of times a tweet appears in the followers’
timelines. Although, impressions do not evaluate if the user actually clicked on the tweet or
not.
Reach: Reach is the number of users that actually saw your tweet.
Engagement: Engagement is one of the most important social media metrics for brands
and marketers. Engagement is the number of times users interacted with your content or
tweet.
Top media, hashtags, and URLs: This one’s a no-brainer. These are the list of most
engaging media, hashtags, and URLs that are most liked by the target audience.

5. Most liked and retweeted tweets: As the name suggests, this is the list of tweets with the most user interactions.
Influencers: This is a list of industry influencers that engage with your brand’s social media profile.
Tweet Timeline: The tweet timeline is a record that displays the tweeting habits of the target Twitter account.
Most mentioned usernames: This metric contains a list of most mentioned usernames in the tweets of the
targeted Twitter account.
Best time to tweet: The best time to tweet is a social media metric that identifies the time-frame when the users
are online and can provide the needed engagement.
Top languages: As the name suggests, it is a list of the most used languages by your community to engage with
you or your brand.
Most popular followers
Followers with maximum likes
Followers with maximum tweets
Followers with maximum lists

6. What can I do with historical Twitter data?
Research Purpose
Historical hashtag data is mainly used by scholars, researchers to perform research. For
example, some researchers are using Twitter data to detect hate speech on the platform. They
are also trying to analyze the sentiments expressed by users that engage with hate speech
tweets. Lastly, the researchers are trying to identify the size of conversations related to hate
speech on the platform.
Competitors’ Analysis
Twitter data also plays a key role in analyzing the social media tactics of your competitors. For
a new business, it’s best to find and imitate an established and successful player from the
industry. Accessing and analyzing historical Twitter data of your competitor’s Twitter profile
can give you a better understanding of your competitor’s social media marketing strategy. You
can identify and leverage proven tactics to increase brand awareness, engagement, and
visibility.

7. Predict future
Analyzing historical Twitter data can give you access to predictive analytics that can enhance
your social media marketing tactics. For example, the average lifespan of a tweet is between
15-20 minutes. So, posting your tweets when your followers are online is of utmost
importance. But if you post tweets randomly, they will be lost in the oblivion of the users’
Twitter feeds.
Measure your Twitter Campaign
Monitoring and measuring the impact of your marketing strategies is an essential part of social
media marketing. Analyzing historical Twitter data can help you analyze the performance
metrics and audience interactions. The metrics gained from the analysis can help you measure
the impact of implemented strategies.
Influencer Marketing
Analyzing historical Twitter data can help you identify influencers that engage with your brand.
You can further extract and analyze the historical data of influencers to identify the right brand
advocate to promote your brand.

8. How to get Historical Twitter data and Old Tweets?
With Trackmyhashtag, you can access any old tweet ever sent in Twitter’s History as long as it
remains public. Historical Twitter data is one of our top products, but before you keep reading you
must know that getting old tweets or Twitter’s archived data is a premium feature that is not free.
Follow these easy steps to download historical
Twitter data with TrackMyHashtag:
Go to Trackmyhashtag website and click on
Historical data
Click on ‘Request data’
Fill out the form with your required details and
Submit.
After you submit the form, a sales rep will get back to
you with the pricing and other details.

9. 7-day Twitter historical report: It analyzes Twitter data for the last 7 days.
30-day Twitter historical report: It analyzes Twitter data for the last 30 days.
1-year Twitter historical report: It analyzes Twitter data for the last year, the last 365 days.
All-time Twitter historical report: It analyzes Twitter data ( old tweets) with no time
limitation.
There are 4 types of Twitter Historical reports and datasets you can get with Trackmyhashtag :

10. Historical Twitter data is full of valuable analytical insights. Until a few years ago,
accessing Twitter data required specialized technical skills. But the emergence of third-
party tools has made it much easier to not only access Twitter data but also extract
comprehensive insights in the form of analytics. Don’t waste any more time exploring the
various alternatives, initiate TrackMyHashtag’s free trial and test the effectiveness of the
tool yourself.

11. Trackmyhashtag
TrackMyHashtag can help you access real-time as well as historical Twitter data
related to any specific search criteria (hashtag, keyword, @mention, time, lactation,
language, and more). The Twitter data is provided in easy-to-navigate raw Excel/CSV
files.

12. Visit : www.trackmyhashtag.com
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