Webinar Presentation | Social and Digital Selling Best Practices Companies spend a great deal of time, effort and money to gain followers in their content and social media communities. This groundwork needs to set the stage for employees, the greatest advocates and brand ambassadors, to engage with communities in a meaningful way. By getting employees involved, they will represent the company as a cohesive team and take a leadership role in defining best practices in brand management as it relates to social media. Learn how to engage your employees for the social and digital selling. View the webinar recording on YouTube: https://www.youtube.com/watch?v=9jOPvVZGYGo

1. An Introduction to Digital Selling Best Practices
November 25, 2015
Brought
to
you
by
Boulder
SEO
Marke4ng
www.boulderseomarke4ng.com
and
rFactr
www.rfactr.com

2. Your
Presenters
Julio Viskovich
VP of Marketing at rFactr
Forbes Top 30 Social Selling Thought Leader
julio@rfactr.com
@juliovisko
www.linkedin.com/in/socialselling
Chris Raulf
Founder & Digital Marketing Expert
Boulder SEO Marketing
chris@boulderseomarketing.com
@swisschris
www.linkedin.com/in/chrisraulf
www.rfactr.com
www.boulderseomarke4ng.com

3. www.socialmediaexaminer.com/how-to-encourage-employees-to-share-your-content-on-linkedin

4. Agenda
ü The
Case
for
Implemen0ng
a
Digital
Selling
and
Employee
Advocacy
Program
ü Crea0ng
A
Ripple
Effect
ü LinkedIn
ü Your
LinkedIn
Profile
-­‐>
First
Impressions
MaHer
ü Amplifying
Content
on
LinkedIn
ü LinkedIn
Groups
ü Automa0ng
the
Process
ü Ques0ons
&
Answers
www.rfactr.com
www.boulderseomarke4ng.com

5. The
Case
for
Social
Media
Employee
Advocacy
Programs
Companies
spend
a
great
deal
of
0me,
effort
and
money
to
gain
followers
in
their
content
and
social
media
communi0es.
This
groundwork
needs
to
set
the
stage
for
employees,
the
greatest
advocates
and
brand
ambassadors,
to
engage
with
communi0es
in
a
meaningful
way.
By
geQng
employees
involved,
they
will
represent
the
company
as
a
cohesive
team
and
take
a
leadership
role
in
defining
best
prac0ces
in
brand
management
as
it
relates
to
social
media.
-­‐>
Par4cipa4on
in
the
program
needs
to
be
op4onal.
If
employees
decide
to
join
the
program,
they
should
be
expected
to:
• Update
their
profile
on
LinkedIn
(and
other
applicable
social
media
networks)
• Follow
the
company’s
LinkedIn
Company
page
and
various
LinkedIn
Showcase
pages
• Share
the
company’s
capabili0es
and
content
(ar0cles,
videos,
news
releases,
etc.)
with
their
network
on
LinkedIn
• Connect
with
fellow
company
colleagues
not
currently
in
their
network
• Endorse
and
recommend
colleagues
for
key
skills
www.rfactr.com
www.boulderseomarke4ng.com

6. Crea4ng
A
Ripple
Effect
Together
as
a
team,
you’ll
be
able
to
reach
hundreds
if
not
thousands
of
people
who
may
be
interested
in
reading
and
engaging
with
your
company’s
content.
Just
think
about
it
this
way;
let’s
say
that
30
of
your
employees
help
share
and
promote
content
to
an
average
of
100
applicable
connec4ons.
This
means
that
poten4ally
3,000
people
could
see
and
engage
with
the
content.
Even
if
only
a
small
percentage
of
these
newly
reached
people
engage
with,
share
or
like
our
content,
our
content
could
drama0cally
extend
it’s
reach
and
be
seen
by
thousands
of
people
poten0ally
in
need
of
your
products
or
services.
www.rfactr.com
www.boulderseomarke4ng.com

7. Source:
LinkedIn
Why
LinkedIn?

8. A
complete
and
professionally
looking
LinkedIn
profile
is
an
important
part
of
this
program.
Your
LinkedIn
profile
may
be
the
first
impression
a
poten0ally
new
customer
will
get
from
your
company,
and
also
from
you
as
a
company
brand
ambassador.
Make
sure
to
at
least:
• Claim
your
vanity
URL
• Add
or
change
your
picture
• Set
the
correct
industry
descrip0on
• Update
your
Summary
sec0on
• Add
rich
media
to
your
Summary
sec0on
• Update
your
Experience
sec0on
• Link
your
current
posi0on
to
the
LinkedIn
company
page
• Update
and
op0mize
your
contact
informa0on
Your
LinkedIn
Profile:
It’s
All
About
First
Impressions
www.rfactr.com
www.boulderseomarke4ng.com

9. Sharing
and
Amplifying
Content
on
LinkedIn:
Company
Assets
www.rfactr.com
www.boulderseomarke4ng.com

10. Sharing
and
Amplifying
Content
on
LinkedIn
Time
permiQng,
but
ideally
once
or
twice
each
week,
make
sure
to
visit
the
LinkedIn
profiles
of
your
co-­‐workers,
the
LinkedIn
Company
Page
and
Showcase
Pages
and
“Like”
and
/
or
“Share”
the
content
displayed
on
these
pages.
You
may
also
add
comments
by
clicking
on
“Comment”.

11. A
Quick
Word
About
LinkedIn
Groups
• As
of
now,
you
can
join
up
to
50
groups
• LinkedIn
Groups
are
micro-­‐
communi0es;
make
sure
to
read
the
group
rules
before
pos0ng
informa0on
• Do
a
search
for
industry
related
groups
and
join
at
least
5
relevant
groups
• Make
sure
to
like
and
comment
on
other
posts
of
your
colleagues
• If
you
comment,
your
photo
will
be
displayed
• Post
to
create
interest,
show
knowledge
and
thought
leadership
• You
are
also
able
to
direct
message
other
group
members
LinkedIn
Groups
are
a
great
way
to
reach
a
broad
a
large
group
of
people
poten0ally
interested
in
reading
our
content.
The
Group
feature
is
located
under
the
“Interests”
sec0on.
www.rfactr.com
www.boulderseomarke4ng.com

12. Automa4ng
the
Process
www.rfactr.com
www.boulderseomarke4ng.com

13. Julio Viskovich
VP of Marketing at rFactr
Forbes Top 30 Social Selling Thought Leader
julio@rfactr.com
@juliovisko
www.linkedin.com/in/socialselling
Chris Raulf
Founder & Digital Marketing Expert
Boulder SEO Marketing
chris@boulderseomarketing.com
@swisschris
www.linkedin.com/in/chrisraulf
www.rfactr.com
www.boulderseomarke4ng.com
Thank you!
Questions?